Experience

Simbi

• Canada
• E-Learning Providers
• 1 - 100 Employee

• Head Of Sales

  • Nov 2021 - Present



EXAMIND AI

• Canada
• E-Learning Providers
• 1 - 100 Employee

• Consultant - Sales and Marketing

  • Oct 2020 - Nov 2021

  - Acquired and led over 80 customer interviews with student, professor and administrator stakeholders to assess product market fit and guide development, sales and marketing strategies.- Advised CEO on go-to market strategy to gain customer adoption.- Worked with CEO to develop EXAMIND AI brand, website and outreach strategy. - Acquired and led over 80 customer interviews with student, professor and administrator stakeholders to assess product market fit and guide development, sales and marketing strategies.- Advised CEO on go-to market strategy to gain customer adoption.- Worked with CEO to develop EXAMIND AI brand, website and outreach strategy.



Santevia Water Systems Inc

• Canada
• Manufacturing
• 1 - 100 Employee

• Director of Sales

  • Jan 2017 - Jul 2020

  - Strategic account business development and account management - enterprise accounts. Doubled store count.- Managed digital reseller channels of key accounts including listing management and digital marketing strategy and execution including the management of the 10x increase in online sales volume that resulted as of COVID-19.- Developed omnichannel marketing campaigns to deliver a seamless customer journey from retail to digital leveraging facebook, instagram, search, web and in-store marketing opportunities to support new product launches with national accounts.- Experienced in introducing performance indicators processes and systems. Identified forward looking performance metrics and a weekly reporting rhythm to add both clarity and accountability to strategic outcomes. Coached team to improve efficiency in daily and weekly sales activities.- Collaborated with marketing decision makers in creative agencies to perform 2 rebrandings including digital and physical assets, negotiating a successful partnership between the retail customer’s needs and the agency’s strategy.- Digitized internal sales process, moving data collection from on-premise to the cloud. Used data insights to improve weaknesses in product placement, education and promotion. Increased same-store product sell-through.

• National Sales Manager

  • Aug 2014 - Dec 2016

  - Educated sales team on how to better leverage social media marketing strategies to build brand awareness and product knowledge using company-created content. Resulted in 17% revenue growth.- Leveraged strong written and oral communication skills to create persuasive sales presentations at over 100 workshops for clients and staff.- Developed and implemented an omnichannel pricing strategy, reducing downward pressure on physical store pricing while expanding online sales to increase overall contribution margin on a core product.

• Account Executive

  • Mar 2013 - Jul 2014

  - Invested in client relationships and lead development to increase territory sales.



Enterprise

• United States
• Travel Arrangements
• 700 & Above Employee

• Management Trainee

  • Sep 2012 - Feb 2013

  - Achieved sales volume in the top 1% of sales people in the province every month of employment. - Achieved sales volume in the top 1% of sales people in the province every month of employment.



University of Alberta

• Canada
• Higher Education
• 700 & Above Employee

• Research Assistant

  • Jan 2012 - Aug 2012

  Used strong analytical and problem-solving skills to interpret and communicate physiology research.Leveraged interpersonal skills to encourage patients to perform exercise protocols accurately, increasing the quality of data obtained in research trials studying the effects of exercise on patients with chronic obstructive pulmonary disease (COPD).Capitalized on strong networking skills to create the first undergraduate internship opportunity within the University of Alberta's Exercise Physiology lab. The position was deemed so successful that it was made a permanent program, thus creating an opportunity for future students.