Experience

SAIREM

• France
• Machinery Manufacturing
• 1 - 100 Employee

• Business Development Manager - Food

  • Jun 2021 - Present

  Sairem has a tradition of being a valuable partner within tempering and defrosting in the food sector. It is also active in different drying and cooking applications. Business development activities are concentrating on the food safety sector with customised equipment for pasteurisation, sanitisation and debacterisation. Sairem has a tradition of being a valuable partner within tempering and defrosting in the food sector. It is also active in different drying and cooking applications. Business development activities are concentrating on the food safety sector with customised equipment for pasteurisation, sanitisation and debacterisation.



Micvac

• Sweden
• Packaging & Containers
• 1 - 100 Employee

• Sales Director Europe

  • May 2019 - Jan 2021

  Responsible for strenghtening the strategic presence in Europe including:• Responsibility for existing and new customers and new markets• Coordination and management of regional personnel and representatives • Responsibility for turnover, contract negotiations, installations, follow up etc and increase in sales

• Marketing & Regional Sales Director

  • May 2010 - Apr 2019

  Responsible for increasing the awareness of Micvac’s offer and brand worldwide to become a trusted partner and process alternative within the food industry including:• Responsibility for all marketing acitivities and marketing budgets• Development and management of corporate ID, web site, social media, advertising, brochures, films, PR, market research and analyses, exhibitions and sales meetings• Networking with partners, organisations, etcResponsible for strengthening the presence in especially Europe as above. Show less



CFK Consulting

• Germany and Sweden

• Consultant

  • Sep 2002 - Apr 2010

  Enabling contacts and supply information regarding potential suppliers and customers to various companies. Organiser of participation at exhibitions and conferences. Enabling contacts and supply information regarding potential suppliers and customers to various companies. Organiser of participation at exhibitions and conferences.



Viscofan

• Spain
• Food & Beverages
• 700 & Above Employee

• Area Manager

  • Feb 1995 - May 1999

  Responsible for growing sales and profitability in Scandinavia, Iceland & Ireland through sales and marketing activities including:• Management and processing of business with resellers and their final customers • Sales budget responsibility for each country• Preparation of market plans with goals and strategies for the region, countries and customers• Pricing, product advice, benchmarking and market research on clients and their consumers• Developing and updating the competitor analyses Responsible for the organisation of exhibitions and conferences for the Viscofan / Naturin Group Show less

• Product Manager

  • Feb 1994 - Jan 1995

  Responsible for strenghtening the product assortment within Naturin including:• Rationalise, complete and develop pricing strategies for product assortment.• Product and market research Responsible for marketing activities at sales meetings and exhibitions, advertising, brochures, films, product information etc



CFK Consulting

• Germany

• Consultant

  • Jan 1993 - Jan 1994

  Organise participation at exhibitions and relevant marketing events. Provide advice and information regarding different products from Germany, France and Sweden for export to Asian customers. Organise participation at exhibitions and relevant marketing events. Provide advice and information regarding different products from Germany, France and Sweden for export to Asian customers.



Chargeurs

• France
• Textile Manufacturing
• 100 - 200 Employee

• Marketing Manager

  • Jun 1990 - Dec 1992

  Responsible for making the marketing activities within the Interlining Division more professional in a very expansive phase including:• Monitoring, coordinating and leading marketing budgeting and activities on a global and local level • Leading the strategy, development and appointment of new subsidiaries • Completing market and product research, analyses, benchmarking and competitor surveillance • Organising conferences and exhibitions. • Preparation of advertising material, brochures, films, PR etc • Management and protection of trade marks and corporate ID • Developing business and clients strategies Show less

• Marketing Assistant

  • Oct 1988 - May 1990

  Assist in the tasks above, managing their implementation



Chargeurs

• France
• Textile Manufacturing
• 100 - 200 Employee

• Master Thesis

  • Nov 1987 - May 1988

  Established a product evaluation system, focusing on quality and profitability. Initiated and completed competitior analyses, group internal marketing research, and provided advice on goals and strategies. Established a product evaluation system, focusing on quality and profitability. Initiated and completed competitior analyses, group internal marketing research, and provided advice on goals and strategies.