Experience

Magic Johnson Enterprises

• Entertainment
• 1 - 100 Employee

• President

  • Jan 2019 - Present

  Beverly Hills, CA Oversee all businesses within the enterprise, operations, development, investments and endorsements

• Executive Producer

  • 2020 - 2022

  Beverly Hills, California, United States "They Call Me Magic" docuseries - released April 2022



Winners Alliance

• United States
• Spectator Sports
• 1 - 100 Employee

• Member Board of Directors

  • Aug 2022 - Present

  Founded August 2022 to generate and maximize off-the-court commercial opportunities for professional tennis players and their agents, emulating the successful model of players associations for profit in other sports


Citi Trends
• United States
• Retail
• 700 & Above Employee
• Member Board Of Directors

  • Oct 2021 - Present


Xavier University of Louisiana

• United States
• Higher Education
• 700 & Above Employee

• Board of Trustees

  • Jun 2019 - Present

  New Orleans, Louisiana, United States

• SVP, Marketing

  • Jan 2014 - Jan 2019

  Greater Los Angeles Area Manage the Magic Johnson brand, business development, client relations, marketing, public relations, social media, and research.



NFL Players Association

• United States
• Spectator Sports
• 300 - 400 Employee

• VP, Marketing and Events

  • Sep 2010 - Nov 2013

  Washington, DC Founded the NFLPA Collegiate Bowl, led the extensive brand marketing and event initiatives, including NFLPA draft, Rookie premiere, Collegiate Bowl, Probowl and Superbowl, player promotions, digital and broadcast media, and public relations campaigns.



Orange Bowl Committee

• United States
• Spectator Sports
• 1 - 100 Employee

• Chief Marketing Officer

  • Jul 2006 - Sep 2010

  Miami, Florida Oversaw game operations, broadcast partners, the brand design, merchandising, entertainment and hospitality and ticket sales for all Orange Bowl events and annual programming throughout the year that included operations, creative, advertising, talent negotiation, website and media and public relations



Burger King Corporation

• 1 - 100 Employee

• Marketing Director

  • Jan 2005 - Jul 2006

  Miami, Florida Managed the partnership between Earvin “Magic” Johnson and Burger King Corporation Oversaw all activities related to Magic Johnson’s 30 Burger King restaurants in 4 markets which includes full integration of both brands and utilization of Magic’s celebrity status



UniWorld Group Inc

• Account Director

  • Nov 2002 - Jan 2005

  New York, NY Oversaw multi-functional teams including account services, creative, broadcast and print production, media buying, public relations and events to develop and activate strategic plans National Account Director, Burger King National Account Director, Lincoln Mercury



Walt Disney World

• United States
• Entertainment Providers
• 700 & Above Employee

• Brand Marketing Manager

  • Dec 2000 - Nov 2002

  Orlando, FL