Experience

IMCD Australia Ltd

• Chemical Manufacturing
• 1 - 100 Employee

• Marketing Manager - Beauty & Personal Care

  • May 2020 - Present



Jalco

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Category Marketing Manager - Personal Care & Home Care

  • Sep 2017 - Dec 2019

  KEY ACHIEVEMENTS▪ NPD innovation of eco brand with annual consecutive growth since launch. 304% growth in year two, 199% growth in year 3. 2018 ‘Product of the Year’ winner. ▪ FMCG range extensions resulting in three years annual consecutive growth of 52% to 87% YOY.KEY RESPONSIBILITIES ▪ Responsible for the development of NPD Marketing Strategy. ▪ Identify new opportunities to grow customer portfolios.▪ Drive innovation through insights, trends analysis and data interpretation.

• NPD Marketing Manager - Health & Beauty

  • May 2014 - Aug 2017

  - Responsible for the development of NPD Marketing Strategy.- Identify NPD opportunities to grow customer portfolios.- Drive innovation through insights, trends analysis and working closely with R&D department.



Revlon Australia

• 1 - 100 Employee

• Brand Manager - Gifting

  • Aug 2013 - Apr 2014

  Responsible for developing and managing the gift stragtegy for Revlon Cosmetics . Working with departments stores to implement GWP and Christmas gift campaigns. Incorporating TVC, print media, digital and POS. Responsible for developing and managing the gift stragtegy for Revlon Cosmetics . Working with departments stores to implement GWP and Christmas gift campaigns. Incorporating TVC, print media, digital and POS.



FROSTBLAND PTY LIMITED

• Divisional Marketing Manager

  • Jul 2005 - Feb 2012

  Responsible for strategic planning and implementation of marketing plans across several international beauty brands; incorporating Cosmetics, Skin Care, Fragrance, Hair Care and Depilatory.RESPONSIBILITIES: - Responsible for strategic planning and implementation of marketing plans. - Managed a staff of two Product Managers.- Member of Senior Management Team. Reporting directly to the Managing Director.BUDGETING & FORECASTING: - Responsible for setting annual sales budgets. - Establishing and maintaining annual marketing budget.- Forecasting new brand launches, new product launches and promotions.PRODUCT LAUNCHES:- Launch of numerous new brands and annual product launches.NEW PRODUCT DEVELOPMENT:- Direct new product development for various annual fragrance launches, incorporating both local and international production.NEW BUSINESS DEVELOPMENT:- Establish new brands and negotiate trading terms with international principles.PROMOTIONS: - Develop local promotions including; GWPs, bonus packs, TPRs, gift packs, value packs, limited edition products, exclusive retailer promotions. MERCHANDISING DEVELOPMENT: - Concept, development and roll out of cosmetic wall units. ADVERTISING:- Develop and implement annual print and online advertising campaigns. COSMETIC TRAINER:- Trained over 700 cosmeticians annually.LOYALTY PROGRAMS: - Development of cosmetic and skin care loyalty programs.PUBLIC RELATIONS & COMMUNICATIONS:- Management of in-house public relations and communications.

• Senior Brand Manager

  • Nov 2003 - Jul 2005

• Brand Manager

  • May 2002 - Nov 2003



Nu Skin Enterprises

• United States
• Executive Offices
• 1 - 100 Employee

• Marketing Specialist

  • Oct 1999 - Apr 2002



Iams Company

• United States
• Hospitals and Health Care

• Promotions Co-ordinator

  • Nov 1998 - Oct 1999



Playgroup Association of NSW

• Public Relations Manager

  • Apr 1997 - Nov 1998



Blackie McDonald Marketing & Communications Group

• Public Relations Consultant

  • May 1995 - Apr 1997