Experience

Vital Farms

• United States
• Food & Beverages
• 100 - 200 Employee

• Western Regional Sales Manager - Natural

  • Jun 2021 - Present



Clover Sonoma

• United States
• Food and Beverage Services
• 1 - 100 Employee

• • Jan 2021 - Jun 2021

• • Sep 2019 - Jan 2021

  Develop and lead efforts to grow Clover Sonoma’s key accounts in the Natural and Independent Channel and expand new business development opportunities in Southern California. Responsible for delivering growth targets through merchandising goals, marketing campaigns, promotions, and new product placements.

• • Jun 2018 - Sep 2019

  Field-based leadership of all sales activities related to expanding business growth and brand penetration within existing and untapped accounts in the greater Sacramento area.



Whole Foods Market

• United States
• Retail
• 700 & Above Employee

• • Oct 2015 - Jun 2018

  Plan, develop, and execute integrated marketing strategy for the Sacramento metro area through a multi-channel marketing approach encompassing public relations, digital marketing,content marketing, events, sponsorships, traditional advertising, business partnerships, and charitable giving to drive brand awareness, customer acquisition, and sales. Direct, mentor and support team of 4 retail team members.

• • Jan 2011 - Oct 2015

  Partnered with senior management to develop and implement multi-channel marketing plans encompassing internal and external promotional efforts, merchandising, community relations, public relations, and events that successfully drove sales for the store location. Led, managed, and mentored team of 5 direct reports.



San Joaquin Regional Rail Commission

• Stockton, California Area

• Marketing Assistant

  • Jun 2008 - Jan 2011

  Worked independently and as a team to formulate, manage, and execute strategic marketing programs that established brand recognition and recruited new customers from a specialized niche market. Worked independently and as a team to formulate, manage, and execute strategic marketing programs that established brand recognition and recruited new customers from a specialized niche market.