Christina Ballinger
Content Editor at Scribe- Claim this Profile
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Topline Score
Bio
Cara Pedder
Christina possesses a rare blend of intelligence, dedication, and a commitment to excellence. She has the ability to tackle challenges with a strategic mind which along with her remarkable interpersonal skills made her a huge asset to our team. She is not only a highly skilled professional but also a genuine and easy to talk to person, who approached our tasks with a collaborative and positive attitude. Christina is unquestionably an exceptional talent, and I have every confidence that she'll continue to excel and make significant contributions to the next team she's a part of. I'm going to miss working with her and I'm crossing my fingers that our career paths will overlap again, as she was an incredible teammate and someone who I look up to. Any future teams will be lucky to have such a genuine & well-versed content strategist on board!
Cory A. Shrecengost
Christina is a one-of-a-kind storyteller with an incredible grasp of how to perfect a brand’s voice for impactful content. For the last year, Christina and I worked with each other on Marketing initiatives and I’m grateful to have worked alongside her. Christina is a hard worker and a great team player, I’ve been impressed with her ability to support shifting priorities and juggle many initiatives at once. Her management of the editorial calendar and development of content has been so refreshing and very much needed. Above her technical skills, she’s a warm and positive addition to our team and I feel consistently supported by her. Any company would be lucky to have Christina and would benefit greatly from her perspective.
Cara Pedder
Christina possesses a rare blend of intelligence, dedication, and a commitment to excellence. She has the ability to tackle challenges with a strategic mind which along with her remarkable interpersonal skills made her a huge asset to our team. She is not only a highly skilled professional but also a genuine and easy to talk to person, who approached our tasks with a collaborative and positive attitude. Christina is unquestionably an exceptional talent, and I have every confidence that she'll continue to excel and make significant contributions to the next team she's a part of. I'm going to miss working with her and I'm crossing my fingers that our career paths will overlap again, as she was an incredible teammate and someone who I look up to. Any future teams will be lucky to have such a genuine & well-versed content strategist on board!
Cory A. Shrecengost
Christina is a one-of-a-kind storyteller with an incredible grasp of how to perfect a brand’s voice for impactful content. For the last year, Christina and I worked with each other on Marketing initiatives and I’m grateful to have worked alongside her. Christina is a hard worker and a great team player, I’ve been impressed with her ability to support shifting priorities and juggle many initiatives at once. Her management of the editorial calendar and development of content has been so refreshing and very much needed. Above her technical skills, she’s a warm and positive addition to our team and I feel consistently supported by her. Any company would be lucky to have Christina and would benefit greatly from her perspective.
Cara Pedder
Christina possesses a rare blend of intelligence, dedication, and a commitment to excellence. She has the ability to tackle challenges with a strategic mind which along with her remarkable interpersonal skills made her a huge asset to our team. She is not only a highly skilled professional but also a genuine and easy to talk to person, who approached our tasks with a collaborative and positive attitude. Christina is unquestionably an exceptional talent, and I have every confidence that she'll continue to excel and make significant contributions to the next team she's a part of. I'm going to miss working with her and I'm crossing my fingers that our career paths will overlap again, as she was an incredible teammate and someone who I look up to. Any future teams will be lucky to have such a genuine & well-versed content strategist on board!
Cory A. Shrecengost
Christina is a one-of-a-kind storyteller with an incredible grasp of how to perfect a brand’s voice for impactful content. For the last year, Christina and I worked with each other on Marketing initiatives and I’m grateful to have worked alongside her. Christina is a hard worker and a great team player, I’ve been impressed with her ability to support shifting priorities and juggle many initiatives at once. Her management of the editorial calendar and development of content has been so refreshing and very much needed. Above her technical skills, she’s a warm and positive addition to our team and I feel consistently supported by her. Any company would be lucky to have Christina and would benefit greatly from her perspective.
Cara Pedder
Christina possesses a rare blend of intelligence, dedication, and a commitment to excellence. She has the ability to tackle challenges with a strategic mind which along with her remarkable interpersonal skills made her a huge asset to our team. She is not only a highly skilled professional but also a genuine and easy to talk to person, who approached our tasks with a collaborative and positive attitude. Christina is unquestionably an exceptional talent, and I have every confidence that she'll continue to excel and make significant contributions to the next team she's a part of. I'm going to miss working with her and I'm crossing my fingers that our career paths will overlap again, as she was an incredible teammate and someone who I look up to. Any future teams will be lucky to have such a genuine & well-versed content strategist on board!
Cory A. Shrecengost
Christina is a one-of-a-kind storyteller with an incredible grasp of how to perfect a brand’s voice for impactful content. For the last year, Christina and I worked with each other on Marketing initiatives and I’m grateful to have worked alongside her. Christina is a hard worker and a great team player, I’ve been impressed with her ability to support shifting priorities and juggle many initiatives at once. Her management of the editorial calendar and development of content has been so refreshing and very much needed. Above her technical skills, she’s a warm and positive addition to our team and I feel consistently supported by her. Any company would be lucky to have Christina and would benefit greatly from her perspective.
Credentials
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Jira Fundamentals Badge
AtlassianMar, 2022- Nov, 2024 -
Sprout Social Platform
Sprout Social, Inc.Nov, 2021- Nov, 2024 -
Asana Ambassador
AsanaAug, 2021- Nov, 2024 -
Semrush Content Marketing Toolkit Course
SemrushApr, 2023- Nov, 2024 -
Event Marketing Strategy Certification
CventJul, 2021- Nov, 2024 -
SEO
HubSpot AcademyNov, 2021- Nov, 2024
Experience
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Scribe
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United States
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Software Development
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1 - 100 Employee
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Content Editor
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May 2023 - Present
- Writing and assigning briefs for blogs based on SEO strategy. - Managing the publication process for high-quality and timely delivery. - Conducting first-line editing for articles prior to publication. - Identifying opportunities for SEO, design and conversion optimization, work with teams to execute assignments and updates. - SEO content optimization updates. - Supporting the content team in monitoring assignments and budget. - Writing and assigning briefs for blogs based on SEO strategy. - Managing the publication process for high-quality and timely delivery. - Conducting first-line editing for articles prior to publication. - Identifying opportunities for SEO, design and conversion optimization, work with teams to execute assignments and updates. - SEO content optimization updates. - Supporting the content team in monitoring assignments and budget.
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Yellowbrick Data
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United States
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Software Development
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1 - 100 Employee
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Content Strategist
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Feb 2022 - Aug 2023
Experienced content editor and strategist with a track record of producing quality content and building brand recognition through blogs, social media, marketing collateral, and press releases. Skilled in content strategy, copywriting, copy-editing, and SEO optimization. Proven ability to develop and implement cross-departmental marketing workflows, resulting in increased efficiency and productivity. • Plan, create, edit, design, and publish relevant content based on the company’s business objectives and users’ needs. • Oversee writing style and tone for all content. Integrate company and product messaging into all collateral. • Copy edit and ensure top-notch quality in content production through quality assurance. • Plan and operationalize a content strategy "engine" for producing a regular stream of critical assets and materials. • Regularly produce various content types including briefs, whitepapers, eBooks, blog posts, videos, social media posts, and other sales and marketing assets that outline the business benefits of Yellowbrick. • Work with Product Marketing on a content strategy and messaging hierarchy. • Perform content audits, remove out-of-date content, and update existing content. • Collaborate with other marketing team members to generate ideas for collateral and marketing campaigns. • Work collaboratively with the Demand Generation team to understand buyers and their journeys and work to build content and strategies that bring campaigns to life and aid the buyer in their journey. • Work closely with AR/PR team to develop and publish quality content, including press releases and analyst reports. Show less
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Intelisys
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Marketing Communications Manager
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Aug 2020 - Mar 2022
Responsible for producing high-quality content that engages, inspires and connects the Intelisys partner community and builds brand recognition. Manages Intelisys' content production, including the development, editing, management, quality control and implementation of content that consistently expresses Intelisys’ mission and shares the company's brand, products and services.• Works closely with leadership to define and distinguish the brand and the audience’s content experience and unify Intelisys’ marketing efforts under a single set of communication standards.• Implements editorial quality standards, best practices, a quality assurance (QA) process, and guiding principles that define and distinguish the value of Intelisys content.• Maintains the standards of content quality, ensuring tone, voice, and style is consistent and speaks to Intelisys’ overarching brand story and mission.• Guides the strategy for all communications, newsletters, collateral, website copy, social media, public relations and collateral to ensure they consistently articulate brand priorities and goals. Show less
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Senior Marketing Communications Specialist
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May 2016 - Aug 2020
Played an integral role in the overall marketing and communications strategy, producing content, maintaining brand guidelines, creating value, and generating leads for our internal and indirect sales engines.• Writing, editing & proofreading copy across multiple mediums including digital ads, website copy, case studies, advertising materials, internal communications, sales collateral, video scripts and email campaigns, working towards the goal of generating leads and driving traffic for specific measurable outcomes.• Strategizing and implementing thought leadership content for blogs, website landing pages, brochures, case studies, sales collateral, videos, etc. used to engage customers as well as prospects.• Acts as a project manager to coordinating separate and complementary aspects of marketing campaigns, ensuring consistency.• Conceptualizing design that supports communications material and web content, and working closely with graphic designers to implement.• Posting to and monitoring social media platforms: LinkedIn, Facebook, Twitter, and Instagram.• Campaign quality assurance and editing for consistency, grammar and voice across all marketing campaigns. Show less
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Wine Business Analytics
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United States
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Market Research
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1 - 100 Employee
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Assistant Editor and Advertising Manager
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Jul 2007 - May 2016
• Sole project manager of the annual Buyer’s Guide. Job includes creating pre-production schedules, copywriting and copy editing over 800 listings before layout and proofing, researching new and existing suppliers, working closely with IT on implementing system updates and changes • Working closely with the editorial department on researching supplier information for the monthly magazine, including the annual “Winery & Vineyard Supplier Guide” containing up to 450 companies • Assisting with the development of new media products, including two monthly eNewsletters and the expansion of banner advertising on winesandvines.com • Banner ad campaign fulfillment, including creative testing and implementation through Google DFP, screenshot confirmation and quality assurance • Proofreading and pre-flighting print and web advertisements using Adobe Acrobat and Photoshop • Assisting inside and outside sales representatives, including processing all web, eNewsletter and print orders • Representing the company at industry trade shows and events, including two annual events organized by Wines & Vines • Executed numerous marketing projects, planned yearly campaigns and timing for all materials, wrote copy, tracked sales materials, direct mail campaigns, email campaigns, product data sheets and promotional materials • Created pre-production and production schedules for the eight-month production and layout of the directory, managed temp workers and team members • Oversaw copy editing and proofreading of listings for the 600-800 page directory • Defined and implemented process improvements to increase efficiency and team communication • Managed multiple vendors including printer and mailing house • Trained new employees Show less
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Education
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Sonoma State University
Bachelor of Arts (B.A.), English with Creative Writing Focus -
Sacramento City College
Associate of Arts (A.A.), English
Community
