Christina Asperilla
Marketing and Communications Coordinator, Online Graduate and Diploma Programs at Queen's Law- Claim this Profile
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English Native or bilingual proficiency
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Filipino Native or bilingual proficiency
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Bio
Lara Gardner
The next company that works with Christina will have done themselves a huge service. She has an eagle-eye for detail and rapid analytic thinking; Christina is able to create a clear path forward from any marketing problem. Her ideas for strategy and positioning are unique and impactful, and she knows exactly how to execute across all channels. Her strengths make her a natural leader, and on a team she works to recognize and support the strengths of others to always get the best result for the client. Christina is a powerhouse, I look forward to seeing what she'll accomplish in the coming years.
Maria Friaz Antonio
I love working with Christina! She demonstrated excellent collaborative skills, highly knowledgeable in the field of Marketing, and a reliable team member. Arranging meetings with her for our brainstorming sessions didn't feel like we were working across different time zones. I have learned so much from her and she's always open to ideas. Strong attention to detail from the script's flow, choosing images and editing the video was the most significant insight I gained from her during our activity. She just keeps on stepping up!
Lara Gardner
The next company that works with Christina will have done themselves a huge service. She has an eagle-eye for detail and rapid analytic thinking; Christina is able to create a clear path forward from any marketing problem. Her ideas for strategy and positioning are unique and impactful, and she knows exactly how to execute across all channels. Her strengths make her a natural leader, and on a team she works to recognize and support the strengths of others to always get the best result for the client. Christina is a powerhouse, I look forward to seeing what she'll accomplish in the coming years.
Maria Friaz Antonio
I love working with Christina! She demonstrated excellent collaborative skills, highly knowledgeable in the field of Marketing, and a reliable team member. Arranging meetings with her for our brainstorming sessions didn't feel like we were working across different time zones. I have learned so much from her and she's always open to ideas. Strong attention to detail from the script's flow, choosing images and editing the video was the most significant insight I gained from her during our activity. She just keeps on stepping up!
Lara Gardner
The next company that works with Christina will have done themselves a huge service. She has an eagle-eye for detail and rapid analytic thinking; Christina is able to create a clear path forward from any marketing problem. Her ideas for strategy and positioning are unique and impactful, and she knows exactly how to execute across all channels. Her strengths make her a natural leader, and on a team she works to recognize and support the strengths of others to always get the best result for the client. Christina is a powerhouse, I look forward to seeing what she'll accomplish in the coming years.
Maria Friaz Antonio
I love working with Christina! She demonstrated excellent collaborative skills, highly knowledgeable in the field of Marketing, and a reliable team member. Arranging meetings with her for our brainstorming sessions didn't feel like we were working across different time zones. I have learned so much from her and she's always open to ideas. Strong attention to detail from the script's flow, choosing images and editing the video was the most significant insight I gained from her during our activity. She just keeps on stepping up!
Lara Gardner
The next company that works with Christina will have done themselves a huge service. She has an eagle-eye for detail and rapid analytic thinking; Christina is able to create a clear path forward from any marketing problem. Her ideas for strategy and positioning are unique and impactful, and she knows exactly how to execute across all channels. Her strengths make her a natural leader, and on a team she works to recognize and support the strengths of others to always get the best result for the client. Christina is a powerhouse, I look forward to seeing what she'll accomplish in the coming years.
Maria Friaz Antonio
I love working with Christina! She demonstrated excellent collaborative skills, highly knowledgeable in the field of Marketing, and a reliable team member. Arranging meetings with her for our brainstorming sessions didn't feel like we were working across different time zones. I have learned so much from her and she's always open to ideas. Strong attention to detail from the script's flow, choosing images and editing the video was the most significant insight I gained from her during our activity. She just keeps on stepping up!
Credentials
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Graduated with Distinction - Digital Marketing Communications
St. Lawrence CollegeJun, 2021- Nov, 2024 -
Business Writing Principles
LinkedIn Learning ⋅ Course CertificateSep, 2020- Nov, 2024 -
Google Analytics Certification
GoogleJan, 2021- Nov, 2024 -
Facebook Blueprint Digital Marketing Associate Certification
FacebookMar, 2021- Nov, 2024 -
Hubspot Email Marketing Certification
HubSpotFeb, 2021- Nov, 2024 -
Google Ads Search Certification
GoogleMar, 2021- Nov, 2024
Experience
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Queen's Law
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Canada
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Higher Education
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1 - 100 Employee
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Marketing and Communications Coordinator, Online Graduate and Diploma Programs
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Jul 2021 - Present
Conceptualizes, develops and executes integrated marketing and communications strategies to support the Online Programs of Queen’s Faculty of Law.
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Marketing and Communications
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May 2021 - Jun 2021
Worked with the MarComm Department and the Web and Digital Manager to set foundational materials and execute Marketing strategies for the Online programs of Queen's Faculty of Law.
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LVMH Perfumes & Cosmetics
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Cosmetics
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700 & Above Employee
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Senior Product Manager
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2018 - 2018
In charge of the planning and execution of marketing strategies in line with the global directives and animation bulletins for brick and mortar stores, e-commerce, and other digital platforms. Collaborated and worked closely with the SEA Regional Team and the Local team for other business functions. In charge of the planning and execution of marketing strategies in line with the global directives and animation bulletins for brick and mortar stores, e-commerce, and other digital platforms. Collaborated and worked closely with the SEA Regional Team and the Local team for other business functions.
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LUXASIA
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Singapore
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Product Manager
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2016 - 2017
In charge of the overall planning and execution of marketing strategies and animations in line with APAC plans, as well as the overall business operations of the brand (Aveda), with strength in digital engagement and initiatives, as well as other business functions in collaboration with the local team, Global Communications team and Regional team. In charge of the overall planning and execution of marketing strategies and animations in line with APAC plans, as well as the overall business operations of the brand (Aveda), with strength in digital engagement and initiatives, as well as other business functions in collaboration with the local team, Global Communications team and Regional team.
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Marks and Spencer
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United Kingdom
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Retail
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700 & Above Employee
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Senior Marketing Officer
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2011 - 2016
In charge of the overall implementation and execution of marketing, promotional and advertising strategies to deliver meaningful results. Explored various strategies in order to utilize the customer journey cohesively, with a focus on customer acquisition and engagement. Worked in collaboration with the Central M&S Team in the UK to ensure that global marketing campaigns are properly implemented in the local territory. Responsible for developing media plans, consumer events and activations, reports and budgets for various marketing initiatives. Show less
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Universal Music Group
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United States
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Musicians
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700 & Above Employee
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Marketing Executive
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2008 - 2010
In charge of the implementation of marketing plans and sales initiatives for the releases of MCA Music’s domestic roster including big-named local acts. Aided in the album production from the time of artist acquisition, to the actual production and artwork concept/design, music video production, market release and after-sales. Successfully marketed local releases to international territories such as Thailand, Indonesia, Malaysia, Hong Kong, Korea, London, etc. which reached the Gold and Platinum status. Show less
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Globe Group
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Telecommunications
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700 & Above Employee
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Corporate Account Manager
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Sep 2007 - Apr 2008
In charge of building and strengthening customer relationships from accounts belonging to the country’s Top 5000 corporations through proactive account management. Supervised sales performance within a given area through various sales blitzes, industry forums, road shows and marketing activities. Managed clients’ queries/complaints and took specific measures to rectify the situation. In charge of building and strengthening customer relationships from accounts belonging to the country’s Top 5000 corporations through proactive account management. Supervised sales performance within a given area through various sales blitzes, industry forums, road shows and marketing activities. Managed clients’ queries/complaints and took specific measures to rectify the situation.
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Education
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St. Lawrence College
Postgraduate Studies, Digital Marketing Communications -
University of Asia and the Pacific
Bachelor’s Degree, Integrated Marketing Communications
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