Experience

Discover Stillwater MN- Stillwater/Oak Park Heights Convention & Visitors Bureau

• United States
• Hospitality
• 1 - 100 Employee

• Marketing Director

  • Apr 2012 - Present

  Direct all tourism marketing efforts of a year-round historic rivertown destination for vacation travelers, corporate meetings, and weddings markets.• Established brand identity by creating a logo, colors and new website.• Grew lodging tax revenue by 55% in 5 years and during my tenure the number of new lodging properties increased by two hundred rooms. 2019 was the highest year on record and post-covid first two quarters of 2021 are already 20% above that. • Built a social media presence. Facebook fans doubled in two years and Instagram hit a 10,000 followers goal within two years without paid advertising. Curated all content and engaged with fans daily showing the ability to be a spokesperson in varied settings from informative to fun live adventures like log rolling to helicopter rides.• Hosted annual familiarization tours for professional event planners, represented Stillwater at association events and wedding fairs, and created online virtual 360 venue tours for all 20 venues (2 million views in two years). • Published seven official visitor guides managing the entire project from hiring graphic designers and printer to content decisions and sold all display ads. Under my direction, lowered design costs, expanded three times, and increased distribution by 27%, ad sales revenue by 51%, profits by 29%.• Functioned as webmaster to maintain content. Saw website traffic increase by 47% first two years and maintained 400K visitors annually with over a million page views.• Pitch annual marketing plan for board approval and implement advertising budget and campaigns including digital and traditional avenues collaborating with vendors on media placement and negotiation. • Direct content and design for ad layouts, articles, social media, and video shoots including scouting locations. • Act as a tourism liaison by communicating with small business owners, board of directors, city council, community organizations, and local media.



Meeting Professionals International

• United States
• Non-profit Organizations
• 700 & Above Employee

• MN - Social Media Committee Member

  • 2013 - 2013

  Facebook manager Facebook manager



Self-employed

• Personal Family Leave

  • Mar 2010 - Apr 2012

  Director of two beautiful children during transition to a new town. Sole caregiver and healthcare coordinator for special needs daughter. Also working nights in hospitality to allow daytime flexibility at home with my young children. Director of two beautiful children during transition to a new town. Sole caregiver and healthcare coordinator for special needs daughter. Also working nights in hospitality to allow daytime flexibility at home with my young children.



Class 5 Energy

• United States
• Business Skills Training

• Program Consultant & Marketing Specialist

  • Sep 2004 - Mar 2010

  National award-winning sustainability management program for K-12 schools. Managed aspects of a growing business including program content development, client consultation/sales, implementation/training, event planning, and marketing. Accomplishments: Consulted with school district executives and facilities managers to implement a custom energy management plan for their schools. Led many districts to millions in utility cost savings. Initiated new program content development including writing/layout/editing/graphic design direction of technical guides, awareness campaigns, recognition program, educational tools, and training. Improved quality and quantity of deliverables. Negotiated with vendors and cut printing costs in half while utilizing environmentally safe print options.  Established consistent client communication via e-newsletters and created member’s-only website resource. Webmaster for both public marketing site and internal client website.  Event planner and presenter for peer exchange meetings, green industry tours, and launch training seminars.  Promoted program accomplishments by launching integrated marketing campaign using print, web, public relations, TV media, tradeshows, and direct marketing. Wrote and researched content for four major award applications that led to national, regional, and local honors including ENERGY STAR Partner of the Year. Collaborated with president of the company on presentations for business development. Responsible for initial sales contract, renewals, and billings for assigned clients. Represented the company at tradeshows and industry association meetings. Shaped local and nationally respected reputation - client base tripled within two years.



VERSA-LOK Midwest

• United States
• Wholesale Building Materials
• 1 - 100 Employee

• Senior Communications Coordinator

  • Sep 2001 - Sep 2004

  Collaborated with corporate product marketing department to create national advertising campaigns and sales support materials for building industry product lines and served as local marketing coordinator for Twin Cities retail locations. Accomplishments:  Actively contributed in conceptual meetings for sales instructional tools and national branding campaign planning for architect, engineer, contractor as well as consumer markets. Developed and presented executive sales team training and educational presentations for licensees. Maintained content for websites and proofed marketing materials for national parent company. Co-developed advertising strategy and coordinated schedule for three retail locations in metro area. Planned grand opening for new retail location including creative names and descriptions for outdoor walking garden tour. Assisted with initial brand concept, naming, logo development, and launch of new line of paving stones.