Experience

Natural Bio Health

• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing & Communications Director

  • Apr 2016 - Present

  Natural Bio Health specializes in Integrative and Functional Medicine providing personalized solutions for for women and men including Bioidentical Natural Hormone Replacement, Non-Invasive Weight Loss, and Natural Supplements. Natural Bio Health specializes in Integrative and Functional Medicine providing personalized solutions for for women and men including Bioidentical Natural Hormone Replacement, Non-Invasive Weight Loss, and Natural Supplements.



MaxonWorks Marketing Solutions, Inc.

• Founder

  • Jan 2013 - Jan 2021

  MaxonWorks is a personal and organized approach to Integrated Marketing incorporating planning, communication, and high-quality original content. Specializing in Budgeting and Planning, Digital Media, Traditional Media, PR, Communications, Community Relations, and Special Events. MaxonWorks helps businesses grow by creating and executing successful marketing campaigns through building relationships and implementing marketing tactics for business success and sustainability. MaxonWorks is a personal and organized approach to Integrated Marketing incorporating planning, communication, and high-quality original content. Specializing in Budgeting and Planning, Digital Media, Traditional Media, PR, Communications, Community Relations, and Special Events. MaxonWorks helps businesses grow by creating and executing successful marketing campaigns through building relationships and implementing marketing tactics for business success and sustainability.



Texas Disposal Systems and Garden-Ville (Environmental Industry/ Recycling, Composting, Landfill)

• Marketing/PR/Communications Manager

  • Nov 2013 - Apr 2016

  Responsible for annual marketing budget, brand strategy, implementation of marketing initiatives, and integrated media channels including PR, digital media, television, video production, radio, and print. Develop and manage core campaigns, brand messaging, and creative design, and marketing teams, including agencies and vendors. Manage SEO and SEM strategy and content for websites and social media channels. Monitor and report project status to key stakeholders. Measure the effectiveness of tactics. Industry- Environmental Services: Composting, Recycling, Residential and Commercial Waste Service, Green Events, Exotic Game Ranch and Horticulture including Multi-chain retail locations and markets across Texas offering. Website: http://www.texasdisposal.com Facebook: https://www.facebook.com/TexasDisposalSystems Website: https://www.garden-ville.com Facebook: Garden-Ville Facebook: https://www.facebook.com/GardenVilleOrganicGardening



Restaurant Freedom

• Restaurants
• 1 - 100 Employee

• Director of Marketing & Client Services

  • Dec 2005 - Feb 2013

  Original team member of the entrepreneurial restaurant group. Responsible for business and concept development of the portfolio that grew from one concept to six separate branded concepts with 15 locations and 3 divisions; Marketing, Client Services, and Wholesale Coffee Roasting divisions. Managed marketing team including social media, graphic design, and an intern team. Created and managed a thriving marketing department that successfully grew the brands through comprehensive annual planning and budgeting including, website development, marketing campaigns, consumer targeted digital campaigns, special promotions, community relations, PR, and special events. Applied KPI metrics to strategic marketing campaign planning. Successfully matured all divisions to revenue generating departments with effective and proven operational systems and processes. Coordinated closely with all team members on evolving technology and platforms to optimize growth and concept development. Identified opportunities and enhancements in new technology to integrate with marketing strategies to proactively position for future objectives and growth. Managed SEO strategy and content on all platforms. Worked one on one with system-wide managers to develop and coach all team members to successfully plan and execute marketing promotions and efforts. Restaurant Freedom- Director of Client Services Promote and sell comprehensive back office services and solutions to outside clients- Marketing, Accounting, IT, HR, and Operations. Report to Executive Directors on planning and development of Client Services, best practices, and guidelines to develop services for optimum market response and generate profitability.



Schlotzsky’s Inc.

• United States
• Restaurants

• Regional Marketing Programs Manager

  • Jul 2002 - Dec 2005

  Managed local and remote sales and marketing teams. Regional consultant for national franchisees on LSM marketing campaign tactics, strategic marketing campaign planning, and implementation. Successfully implemented marketing strategies and tactics in diverse markets, increasing sales and consumer awareness resulting in a 25% increase in gross annual sales. Corporate Events Manager of employee volunteer programs including the annual 5k Bun Run fundraiser for YMBL and Sunshine Camps. Managed community programs and in-kind donations for national corporate headquarters. Managed PR efforts and coordination.



Central Market

• 1 - 100 Employee

• Concept Development and Marketing Programs Manager

  • Sep 1999 - Jul 2002

  Managed sales and marketing team providing comprehensive services featuring proprietary Central Market products and services including annual marketing budgeting and planning, fulfillment center, integrated ordering systems, catering services, and event planning. Increased sales through various creative integrated marketing tactics by leading the sales team through training and mentorship. Manager of Employee Services and Development Programs- Coordinated orientations for all new employees of Central Market. Created and developed continued learning language programs to learn English and Spanish available to all employees. Implemented employee retention programs to reduce turnover and improve employee morale through employee recognition and open communications platforms.



Four Seasons Hotel

• United Kingdom
• Hospitality
• 200 - 300 Employee

• Manager- Food and Beverage

  • Mar 1993 - Sep 1999

  Department Head of 24-hour food and beverage division consisting of 3 separate departments of in-room services, seasonal outdoor outlets, and services. Regional Brand Ambassador and mentor for individuals training for a career in the hospitality industry. Event planning management for VIP and celebrity guests and services. Responsible for exceeding sales goals through various tactics and product and service marketing. Successfully increased sales in the food and beverage divisions by implementing marketing tactics and employee training to increase sales.