Christian Spoerl
Director of Marketing at PeopleGuru™- Claim this Profile
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Topline Score
Bio
Mike Hardy
It is my pleasure to recommend Christian Spoerl as a Marketing leader. I thoroughly enjoyed my time working with Christian when he was our Director of Marketing. He was a valuable team member that could be counted on to deliver and go above and beyond to get results. He did an excellent job bridging Marketing with other departments internally, showing a deft hand in managing internal constituents. In his time here at TOPS he helped to professionalize the team and build a structure of management and reporting and accountability that had been missing before. He effectively used internal and external resources to get the results that were needed. And when there were gaps that needed to be filled, Christian never shied away from stepping in.
Matthew Ghourdjian
I highly recommend Christian. He is a highly skilled marketing executive with incredible work ethic. Expert in understanding and using social media and other forms of digital marketing... He produced exceptional work product on an incredibly lean budget. Self starter and operated independently. Very team oriented.
Mike Hardy
It is my pleasure to recommend Christian Spoerl as a Marketing leader. I thoroughly enjoyed my time working with Christian when he was our Director of Marketing. He was a valuable team member that could be counted on to deliver and go above and beyond to get results. He did an excellent job bridging Marketing with other departments internally, showing a deft hand in managing internal constituents. In his time here at TOPS he helped to professionalize the team and build a structure of management and reporting and accountability that had been missing before. He effectively used internal and external resources to get the results that were needed. And when there were gaps that needed to be filled, Christian never shied away from stepping in.
Matthew Ghourdjian
I highly recommend Christian. He is a highly skilled marketing executive with incredible work ethic. Expert in understanding and using social media and other forms of digital marketing... He produced exceptional work product on an incredibly lean budget. Self starter and operated independently. Very team oriented.
Mike Hardy
It is my pleasure to recommend Christian Spoerl as a Marketing leader. I thoroughly enjoyed my time working with Christian when he was our Director of Marketing. He was a valuable team member that could be counted on to deliver and go above and beyond to get results. He did an excellent job bridging Marketing with other departments internally, showing a deft hand in managing internal constituents. In his time here at TOPS he helped to professionalize the team and build a structure of management and reporting and accountability that had been missing before. He effectively used internal and external resources to get the results that were needed. And when there were gaps that needed to be filled, Christian never shied away from stepping in.
Matthew Ghourdjian
I highly recommend Christian. He is a highly skilled marketing executive with incredible work ethic. Expert in understanding and using social media and other forms of digital marketing... He produced exceptional work product on an incredibly lean budget. Self starter and operated independently. Very team oriented.
Mike Hardy
It is my pleasure to recommend Christian Spoerl as a Marketing leader. I thoroughly enjoyed my time working with Christian when he was our Director of Marketing. He was a valuable team member that could be counted on to deliver and go above and beyond to get results. He did an excellent job bridging Marketing with other departments internally, showing a deft hand in managing internal constituents. In his time here at TOPS he helped to professionalize the team and build a structure of management and reporting and accountability that had been missing before. He effectively used internal and external resources to get the results that were needed. And when there were gaps that needed to be filled, Christian never shied away from stepping in.
Matthew Ghourdjian
I highly recommend Christian. He is a highly skilled marketing executive with incredible work ethic. Expert in understanding and using social media and other forms of digital marketing... He produced exceptional work product on an incredibly lean budget. Self starter and operated independently. Very team oriented.
Experience
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PeopleGuru™
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United States
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Software Development
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1 - 100 Employee
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Director of Marketing
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May 2023 - Present
✅ Developed a new Go-To-Market strategy and partner marketing program ✅ Won approval to "start over" and led a brand transformation of all digital assets ✅ Consolidated three disparate websites under one corporate umbrella, dissolved all prior logos, and recast collateral ✅ The brand transformation along with case studies and testimonials, improved the company's perception with prospects, clients, and investors ✅ Operationalized the marketing department, removed… Show more ✅ Developed a new Go-To-Market strategy and partner marketing program ✅ Won approval to "start over" and led a brand transformation of all digital assets ✅ Consolidated three disparate websites under one corporate umbrella, dissolved all prior logos, and recast collateral ✅ The brand transformation along with case studies and testimonials, improved the company's perception with prospects, clients, and investors ✅ Operationalized the marketing department, removed productivity barriers, and eliminated wasteful spending, freeing up thousands of dollars within the first 90 days Show less ✅ Developed a new Go-To-Market strategy and partner marketing program ✅ Won approval to "start over" and led a brand transformation of all digital assets ✅ Consolidated three disparate websites under one corporate umbrella, dissolved all prior logos, and recast collateral ✅ The brand transformation along with case studies and testimonials, improved the company's perception with prospects, clients, and investors ✅ Operationalized the marketing department, removed… Show more ✅ Developed a new Go-To-Market strategy and partner marketing program ✅ Won approval to "start over" and led a brand transformation of all digital assets ✅ Consolidated three disparate websites under one corporate umbrella, dissolved all prior logos, and recast collateral ✅ The brand transformation along with case studies and testimonials, improved the company's perception with prospects, clients, and investors ✅ Operationalized the marketing department, removed productivity barriers, and eliminated wasteful spending, freeing up thousands of dollars within the first 90 days Show less
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University of South Florida
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United States
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Higher Education
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700 & Above Employee
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Advisory Board Member
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May 2017 - May 2023
✅ Offered expertise to faculty and students through classroom visits, forums, conferences, the creation of internship opportunities, and input on digital marketing programs ✅ Offered expertise to faculty and students through classroom visits, forums, conferences, the creation of internship opportunities, and input on digital marketing programs
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TOPS Software
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United States
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Software Development
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1 - 100 Employee
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Director of Marketing and Sales Development
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Apr 2019 - Apr 2022
✅ Recruited by TOPS Software, the leader in property management software, to rebrand their product offerings to attract a strategic investor, leading to the acquisition by Great Hill and Partners in July 2021 ✅ Built Marketing and Sales Development from the ground up, growing the team from 2 to 12 direct reports to accelerate pipeline growth, including devising comp plans, creating a training curriculum with weekly coaching ✅ Led brand, solution, and product messaging/positioning… Show more ✅ Recruited by TOPS Software, the leader in property management software, to rebrand their product offerings to attract a strategic investor, leading to the acquisition by Great Hill and Partners in July 2021 ✅ Built Marketing and Sales Development from the ground up, growing the team from 2 to 12 direct reports to accelerate pipeline growth, including devising comp plans, creating a training curriculum with weekly coaching ✅ Led brand, solution, and product messaging/positioning for complete rebrand and development of core marketing assets, including thought leadership and content strategy ✅ Increased top-of-funnel leads through effective demand generation; reviewed analytics, created industry-specific advertising, and developed lead nurturing programs to manage the end-to-end process ✅ Amplified demand generation by launching a thought leadership program that included blogs, white papers, webinars, and live events for market-wide audiences ✅ Shortened the sales cycle, improved conversion rates, and generated $1.8M in new revenue by integrating Drift and Outreach into the tech stack ✅ Developed targeted digital marketing campaigns that reached and resonated with Ideal Customer Profiles (ICPs), producing a pipeline with a value of more than $20M, resulting in $5M net new ARR ✅ Contributed to 41% sales growth via targeted marketing programs Show less ✅ Recruited by TOPS Software, the leader in property management software, to rebrand their product offerings to attract a strategic investor, leading to the acquisition by Great Hill and Partners in July 2021 ✅ Built Marketing and Sales Development from the ground up, growing the team from 2 to 12 direct reports to accelerate pipeline growth, including devising comp plans, creating a training curriculum with weekly coaching ✅ Led brand, solution, and product messaging/positioning… Show more ✅ Recruited by TOPS Software, the leader in property management software, to rebrand their product offerings to attract a strategic investor, leading to the acquisition by Great Hill and Partners in July 2021 ✅ Built Marketing and Sales Development from the ground up, growing the team from 2 to 12 direct reports to accelerate pipeline growth, including devising comp plans, creating a training curriculum with weekly coaching ✅ Led brand, solution, and product messaging/positioning for complete rebrand and development of core marketing assets, including thought leadership and content strategy ✅ Increased top-of-funnel leads through effective demand generation; reviewed analytics, created industry-specific advertising, and developed lead nurturing programs to manage the end-to-end process ✅ Amplified demand generation by launching a thought leadership program that included blogs, white papers, webinars, and live events for market-wide audiences ✅ Shortened the sales cycle, improved conversion rates, and generated $1.8M in new revenue by integrating Drift and Outreach into the tech stack ✅ Developed targeted digital marketing campaigns that reached and resonated with Ideal Customer Profiles (ICPs), producing a pipeline with a value of more than $20M, resulting in $5M net new ARR ✅ Contributed to 41% sales growth via targeted marketing programs Show less
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Experian
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Information Services
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700 & Above Employee
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Marketing Manager
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May 2016 - May 2018
✅ Recruited by Clarity Services, the largest alternative credit bureau in the US, to rebrand their product offerings to attract a strategic investor, leading to the acquisition by Experian in May 2018 ✅ Managed a team of 15 direct reports, and oversaw all creative efforts, including digital marketing, product marketing, partner channel marketing, and account-based marketing ✅ Delivered a comprehensive go-to-market strategy for penetrating specific verticals including Fintech,… Show more ✅ Recruited by Clarity Services, the largest alternative credit bureau in the US, to rebrand their product offerings to attract a strategic investor, leading to the acquisition by Experian in May 2018 ✅ Managed a team of 15 direct reports, and oversaw all creative efforts, including digital marketing, product marketing, partner channel marketing, and account-based marketing ✅ Delivered a comprehensive go-to-market strategy for penetrating specific verticals including Fintech, Banking, Auto Financing, and Small-Dollar Loans, reducing cost per acquisition by 28% ✅ Expanded awareness of Clarity's solutions, driving thought leadership in major media outlets and financial publications including American Banker ✅ Drove corporate strategy for events by developing messaging, brand presence, keynote presentations, booth design, and lead management ✅ Led the successful product launch of Clear Fraud ™, a fraud detection solution, including sales enablement and demand generation campaigns ✅ Spearheaded marketing campaigns for the 2017 Subprime Lending Trends Report, resulting in $1M in ARR ✅ Outperformed marketing contribution to revenue pipeline goal by 10% Show less ✅ Recruited by Clarity Services, the largest alternative credit bureau in the US, to rebrand their product offerings to attract a strategic investor, leading to the acquisition by Experian in May 2018 ✅ Managed a team of 15 direct reports, and oversaw all creative efforts, including digital marketing, product marketing, partner channel marketing, and account-based marketing ✅ Delivered a comprehensive go-to-market strategy for penetrating specific verticals including Fintech,… Show more ✅ Recruited by Clarity Services, the largest alternative credit bureau in the US, to rebrand their product offerings to attract a strategic investor, leading to the acquisition by Experian in May 2018 ✅ Managed a team of 15 direct reports, and oversaw all creative efforts, including digital marketing, product marketing, partner channel marketing, and account-based marketing ✅ Delivered a comprehensive go-to-market strategy for penetrating specific verticals including Fintech, Banking, Auto Financing, and Small-Dollar Loans, reducing cost per acquisition by 28% ✅ Expanded awareness of Clarity's solutions, driving thought leadership in major media outlets and financial publications including American Banker ✅ Drove corporate strategy for events by developing messaging, brand presence, keynote presentations, booth design, and lead management ✅ Led the successful product launch of Clear Fraud ™, a fraud detection solution, including sales enablement and demand generation campaigns ✅ Spearheaded marketing campaigns for the 2017 Subprime Lending Trends Report, resulting in $1M in ARR ✅ Outperformed marketing contribution to revenue pipeline goal by 10% Show less
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S3 Media
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United States
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Advertising Services
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Director of Marketing
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Jan 2013 - May 2016
✅ Led digital strategy at S3 Media, a full-service advertising agency, helping brands drive, engage, and convert more customers ✅ Directed a team of developers, designers, and copywriters to build websites, create content, design graphics, produce videos, craft email campaigns, and other creative services for agency clients ✅ Managed PPC campaigns exceeding $500k per month, optimizing landing pages, squeeze pages, and event pages to improve conversions and reduce CPC… Show more ✅ Led digital strategy at S3 Media, a full-service advertising agency, helping brands drive, engage, and convert more customers ✅ Directed a team of developers, designers, and copywriters to build websites, create content, design graphics, produce videos, craft email campaigns, and other creative services for agency clients ✅ Managed PPC campaigns exceeding $500k per month, optimizing landing pages, squeeze pages, and event pages to improve conversions and reduce CPC costs ✅ Developed and executed SEO strategies for Sims Crane, South Tampa YMCA, Smiles Included, Brandon Electric, and Dr. Urshan Weight Loss Center, increasing first page keyword rankings and organic traffic as a result ✅ Oversaw the creative direction and launch of a new startup founded by veterans, Stay in Step Brain and Spinal Cord Injury Recovery Center Show less ✅ Led digital strategy at S3 Media, a full-service advertising agency, helping brands drive, engage, and convert more customers ✅ Directed a team of developers, designers, and copywriters to build websites, create content, design graphics, produce videos, craft email campaigns, and other creative services for agency clients ✅ Managed PPC campaigns exceeding $500k per month, optimizing landing pages, squeeze pages, and event pages to improve conversions and reduce CPC… Show more ✅ Led digital strategy at S3 Media, a full-service advertising agency, helping brands drive, engage, and convert more customers ✅ Directed a team of developers, designers, and copywriters to build websites, create content, design graphics, produce videos, craft email campaigns, and other creative services for agency clients ✅ Managed PPC campaigns exceeding $500k per month, optimizing landing pages, squeeze pages, and event pages to improve conversions and reduce CPC costs ✅ Developed and executed SEO strategies for Sims Crane, South Tampa YMCA, Smiles Included, Brandon Electric, and Dr. Urshan Weight Loss Center, increasing first page keyword rankings and organic traffic as a result ✅ Oversaw the creative direction and launch of a new startup founded by veterans, Stay in Step Brain and Spinal Cord Injury Recovery Center Show less
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Education
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County College of Morris
Communications, TV and Media Communications
Community
