Experience

Infinity Creative Agency
• Public Relations and Communications Services
• 1 - 100 Employee
• Senior PR Manager

  • Jan 2023 - Present


Hue

• United Kingdom
• Design
• 1 - 100 Employee

• Member

  • Oct 2022 - Present

  Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our viability, and paving a path for us all to rise. Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our viability, and paving a path for us all to rise.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Publicist

  • Jun 2020 - Present

  - Secures media placement and features for up & coming brands - Secures media placement and features for up & coming brands



IHPR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Manager

  • Oct 2021 - Dec 2022

  - Client Relations included jewelry, accessories, and lifestyle clients; Dorsey, MISHO, LAPIMA, NEAT Method, Hoorsenbuhs, and De Beers Forevermark- Expanded consultancy responsibilities - Conducted competitive market audits and research to stay up to date on trends - Developed client strategies that covered 30/60/90 days and across multiple fiscal quarters, that included brand activations, collaborations, and editorial positioning that would drive sales and increase brand visibility through - Ideated creative mailer campaigns surrounding Miami Swim Week to create social awareness and garner press coverage for luxury Brazilian eyewear brand LAPIMA- Sourced and managed NYFW and Miami Art Basel wild posting campaigns for LAPIMA- Launched new clients Dorsey and NEAT Method along with securing feature opportunities, deskside appointments with top-tier editors, and scheduling podcast guest appearances to share their respective industry expertise Show less

• Public Relations Consultant

  • Aug 2021 - Oct 2021

  - Crafted compelling storytelling brand founder and market pitching for jewelry and accessory clients including Awe Inspired, MISHO, Hoorsenbuhs, De Beers Forevermark, John Hardy and LAPIMA - Spearheaded client relations in sharing media updates, and press opportunities along with presenting thought leadership prospects for brand-aligned awards and conferences - Created and maintained master lists for various pitching categories and storytelling angles with up to date editor contacts- Team player in supporting various accounts when additional assistance was needed - Streamlined and sustained a system for award VIP placement press outreach and monitoring for coverage Show less



Sandrine Charles Consulting

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Manager

  • Dec 2020 - Apr 2021

  - Created targeted media lists for broadcast, online, and print outlets and occasionally, social influencers. - Drafted pitches and conducted proactive outreach to targeted media to secure product placement, brand and founder features, and new collection releases. - Drafted press materials, ensuring quality and consistency including press releases, media alerts, media updates, and interview briefings. - Daily client interaction to update report on and discuss media relations. - Worked collaboratively with team members to develop and implement successful PR campaigns. - Supervised and managed junior staff on respective accounts on account management, research, and projects. - Worked across clients Alife, Brownstone, Daily Paper, KNC Beauty, NERA, Sergio Tacchini, Sneakersnstuff, V.Bellan Show less



Sandrine Charles Consulting, LLC

• Freelance Publicist

  • Oct 2020 - Dec 2020

  - Crafted media pitches across clients Alife, Boxraw, Brownstone, Daily Paper, Flan, IISE, KNC Beauty/ KNC School of Beauty and Sneakersnstuff for product placements in print and on digital platforms - Maintained and complied monthly reporting across clients including press and social coverage - Created targeted media list for relevant pitches and projects - Supported team in social seeding tracking - Crafted media pitches across clients Alife, Boxraw, Brownstone, Daily Paper, Flan, IISE, KNC Beauty/ KNC School of Beauty and Sneakersnstuff for product placements in print and on digital platforms - Maintained and complied monthly reporting across clients including press and social coverage - Created targeted media list for relevant pitches and projects - Supported team in social seeding tracking



Wetherly Group

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Sep 2019 - Mar 2020

  - Developed and implemented public relations strategies to drive substantial growth utilizing social media, broadcast, and editorial, podcast media platforms - Created, implemented and reported performance of 7+ campaigns to enhance brand awareness and drive profits for each client -Tracked print, digital, and social coverage to produce monthly/ yearly reports per client - Clients included Ba&sh, Box of Style, & Rebecca Minkoff - Developed pitches to disseminate to press for product placements, features, and event management Show less



Karla Otto

• United Kingdom
• Public Relations and Communications Services
• 200 - 300 Employee

• Communications Assistant

  • Aug 2017 - Sep 2019

  Past & Current Clients: - Charlotte Olympia - Ellery- Charles & Keith - Nili Lotan- Santoni - Rianna + Nina - Hudson Jeans - Kirin

• Fashion PR Apprentice

  • Jan 2017 - Aug 2017

  Clients:- Agent Provocateur- Charlotte Olympia - Ellery- Francesco Russo- Off White- Sandro



FACTORY PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern - Women's Department

  • Aug 2016 - Dec 2016

  • Track brand exposure and media alerts daily for clients ASOS, Macy's BAR III, Masion Jules, DROMe, and Macy's INC • Sample trafficking • Consistently visual merchandises the showroom • Maintains media/press monthly reports • Consistently organizing inventory for all clients • Front desk etiquette and administrative activities • Pitch editors/stylist new trends featuring our clients newest collections • Assisted with pre and post production for Concept Korea's SS17 Fashion Shows and LaQuan Smith's SS17 Presentation • Assisted with Iris Apfel's 95th Birthday Luncheon and the launch of her collaboration with Macy's INC • Assisted with VIP Press Check-in at Tranïo's Trade show • Assisted with Luxottica's SS17 Press Event • FashionGPS and Cision knowledge • Assisted with Check-in for ASOS SS17 Press Preview Event, Factory Market SS17, and Tinder #AllSwipesAllTypes Launch Event • Anatomy of a Magazine and New York Fashion Week Trend Analysis Projects • Visual Merchandised ASOS Holiday 2016 Event Show less



Data Recognition Corporation

• United States
• Education Management
• 700 & Above Employee

• Team Lead

  • Apr 2016 - Jul 2016

  • Responsible for monitoring a team of test scoring readers for accuracy for eight consecutive projects • Performs managerial responsibilities: approval of time sheets and reader evaluations • Maintains a quite and productive environment to consistently reach daily goals • Exceptional understanding of scoring process to assist readers scoring abilities • Actively uses emotional intelligence and interpersonal skills to access readers performance • Responsible for monitoring a team of test scoring readers for accuracy for eight consecutive projects • Performs managerial responsibilities: approval of time sheets and reader evaluations • Maintains a quite and productive environment to consistently reach daily goals • Exceptional understanding of scoring process to assist readers scoring abilities • Actively uses emotional intelligence and interpersonal skills to access readers performance



Anthem Events, Inc.

• Lead Event Promoter

  • Jul 2015 - Dec 2015

  • Responsible for inventory management on a small scale • Responsible for setting up and tearing down the event • Conducts On-site interviews and teaching and training new hires • Creates impulsive promotional events for our various clients' products • Cultivates relationships with various venue managers • Fast paced learning environment with a rapid growth structure • Trained to have a depth of vision for the bigger picture for the company • Shaped personal ownership mentality and in others as well • Strong balance between collaboration with others in a team environment and individual support Show less



Mao Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Fashion Showroom Intern

  • Jan 2015 - Apr 2015

  • Preserved an organized showroom through visual merchandising • Conducted sample trafficking utilizing the MAO PR database • Assisted with model casting for The Blonds and Georgine Autumn Winter 2015 fashion shows • Responsible for backstage show duties for Jay Godfrey and Georgine A/W 2015 fashion shows and Safilo Group Eyewear Fashion Show collaboration with Cannon Media Group • Liaison between messengers, stylist, and editors to the Executive Assistants of MAO PR • Preserved an organized showroom through visual merchandising • Conducted sample trafficking utilizing the MAO PR database • Assisted with model casting for The Blonds and Georgine Autumn Winter 2015 fashion shows • Responsible for backstage show duties for Jay Godfrey and Georgine A/W 2015 fashion shows and Safilo Group Eyewear Fashion Show collaboration with Cannon Media Group • Liaison between messengers, stylist, and editors to the Executive Assistants of MAO PR



Ann Taylor

• Retail
• 400 - 500 Employee

• Sales Associate

  • Oct 2014 - Jan 2015

  • Personalized styling with each client • Maintained and cultivated a client based environment • Assisted with logistics for domestic shipments • Personalized styling with each client • Maintained and cultivated a client based environment • Assisted with logistics for domestic shipments



BCBGMAXAZRIAGROUP

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Sale Associate

  • Jun 2013 - Sep 2014

  • Execute BCBG's G.U.E.S.T. philosophy and mission statement through suggestively selling and styling customers • Responsible for opening and closing the shop • Perform managerial responsibilities; hourly reads, following up with pervious clients and accumulating new clients • Knowledgeable of and up-to-date with the product knowledge and LP topics, etc. • Execute BCBG's G.U.E.S.T. philosophy and mission statement through suggestively selling and styling customers • Responsible for opening and closing the shop • Perform managerial responsibilities; hourly reads, following up with pervious clients and accumulating new clients • Knowledgeable of and up-to-date with the product knowledge and LP topics, etc.

• Public Relations Intern

  • Jun 2014 - Aug 2014

  • Preserved an organized showroom environment through visual merchandising • Conducted sample trafficking utilizing FashionGPS for clients Jil Sander, Jil Sander Navy, Off White, and Umit Benan • Oversaw online and printed press coverage for each brand • Market Research through industry news • Created look books and assisted with monthly reports • Assisted with logistics domestically and internationally • Cultivated e-mail etiquette through daily internal commutation and with press contacts Show less



Forever 21

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Sales Associate

  • Sep 2012 - Mar 2013

  Assisted customers with merchandise, specializing in sales and customer service, maintained an organized store and POS environment Assisted customers with merchandise, specializing in sales and customer service, maintained an organized store and POS environment



Charming Shoppes

• United States
• Retail
• 300 - 400 Employee

• Charmer

  • Jun 2011 - Aug 2012

  • Assisted customers with merchandise and sales • Maintained/revitalized visual merchandised appearance • Assisted customers with merchandise and sales • Maintained/revitalized visual merchandised appearance