Experience

Portland State University School of Social Work

• United States
• Higher Education
• 1 - 100 Employee

• Marketing and Communications Manager

  • May 2021 - Present

  Portland, Oregon, United States • Manage $40K annual budget. Strategize annual marketing plan. • Manage design, editorial, and distribution of communications. • Facilitate internal communications • Social media engagment up 311%. • Maintain 3 Drupal websites for institution. Improved referral traffic by 18%, gaining 31% more annual users. • Write stories and statements about accomplishments and current events. • Produce weekly & quarterly email newsletters to core. audience. Open and… Show more • Manage $40K annual budget. Strategize annual marketing plan. • Manage design, editorial, and distribution of communications. • Facilitate internal communications • Social media engagment up 311%. • Maintain 3 Drupal websites for institution. Improved referral traffic by 18%, gaining 31% more annual users. • Write stories and statements about accomplishments and current events. • Produce weekly & quarterly email newsletters to core. audience. Open and click rates were above industry average rate with a 12% increase in opens each year and 3% increase in clicks. • Recruit prospective students for 4 academic programs. through paid advertising on Facebook, Google, Instagram, LinkedIn, and other platforms. • Manage public relations with local and national media. • Manage 2 marketing assistants. Show less


Freelance
• Egypt
• Human Resources
• 1 - 100 Employee
• Communications Consultant

  • Apr 2020 - Present


Live Wire Radio

• United States
• Entertainment Providers
• 1 - 100 Employee

• Marketing Manager

  • Apr 2018 - Dec 2019

  Portland, Oregon Area • Managed marketing strategy and social media channels for a nationally syndicated public radio program and podcast, growing its broadcast audience from 250,000 to 300,000 listeners. • Coordinated live event marketing and stage management for a diverse group of literary celebrities, touring comedians and musical guests from across the country.



HowStuffWorks.com

• Research Services

• Content Strategist, Writer, and Host

  • Jun 2013 - Nov 2017

  Atlanta, Georgia • Researched and wrote content for articles, blogs and videos. Edited copy for scripts and articles by other writers. • Managed social media, content strategy, publishing, audience engagement and marketing campaigns for shows, growing them to over 1 million downloads per month. This was informed by evaluating analytic data to reach target audiences. Designed visual assets for these brands. • Hosted content like podcasts, videos, live shows and social media broadcasts for Stuff… Show more • Researched and wrote content for articles, blogs and videos. Edited copy for scripts and articles by other writers. • Managed social media, content strategy, publishing, audience engagement and marketing campaigns for shows, growing them to over 1 million downloads per month. This was informed by evaluating analytic data to reach target audiences. Designed visual assets for these brands. • Hosted content like podcasts, videos, live shows and social media broadcasts for Stuff To Blow Your Mind and BrainStuff, receiving Society of Podcasters and Podcast Movement awards. The best part of this job was communicating complex information in a fun, conversational way. Show less



Georgia State University

• United States
• Higher Education
• 700 & Above Employee

• Creative Manager

  • Dec 2008 - Dec 2013

  Greater Atlanta Area • Maintained the narrative for a diverse public research university. Managed a successful content program that created positive associations for the library across social media and generated a 500% increase in web traffic. • Assessed data to strategize annual multichannel marketing plans, while maintaining branding and advertising policies across media platforms. • Fused design and copywriting skills to produce content across multiple platforms and social media… Show more • Maintained the narrative for a diverse public research university. Managed a successful content program that created positive associations for the library across social media and generated a 500% increase in web traffic. • Assessed data to strategize annual multichannel marketing plans, while maintaining branding and advertising policies across media platforms. • Fused design and copywriting skills to produce content across multiple platforms and social media channels. • Served on strategic committees to plan and coordinate social media communication, web design, mobile web presences, institutional effectiveness and development event planning. • Managed print production for these materials, negotiating pricing with vendors and ensuring print quality control.

• Instructor

  • Aug 2006 - May 2009

  Greater Atlanta Area Instructed highly evaluated human communication courses. Trained hundreds of students in personal speaking, interpersonal skills and media competency.



CNN

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Freelance Writer

  • Aug 2011 - Mar 2012

  Greater Atlanta Area Produced editorial writing assignments at a major online media publisher. Worked together with press outlets and public relations specialists.



America's Test Kitchen

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Graphic Designer

  • Jan 2004 - May 2006

  Brookline, MA • Conceptualized designs and layout for several different Cook’s Illustrated book series. Coordinated and processed new photography and illustrations for books, while also assisting in the direction of photo shoots. • Designed print and web marketing materials, while managing magazine and book layouts. Responsible for scheduling and company style sheets, to ensure products came out on time with a recognizable aesthetic. • Maintained relationships with print vendors and… Show more • Conceptualized designs and layout for several different Cook’s Illustrated book series. Coordinated and processed new photography and illustrations for books, while also assisting in the direction of photo shoots. • Designed print and web marketing materials, while managing magazine and book layouts. Responsible for scheduling and company style sheets, to ensure products came out on time with a recognizable aesthetic. • Maintained relationships with print vendors and supervised press checks for quality assurance. Responsible for the image correction and layout of Cook’s Illustrated magazine, Cook’s Country magazine and the entire series of America’s Test Kitchen cook books and DVD collections. Prepared all files for pre-press and managed color proofing, color correction and scanning for the above products. Show less