Experience

Blue Sheep Marketing Digital

• Peru
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Digital Marketing Consultant

  • Feb 2016 - Present

  Over the years, I have worked in various sectors and have achieved set goals through data-based digital strategies that have impacted the commercial areas of the companies. I have developed and executed performance campaigns in education, events, retail, real estate, consulting, ecommerce, health, crypto, startups and small business sectors across Peru, Chile, and the USA. Additionally, I have experience implementing CRM systems, such as Sugar, to help companies better manage customer relationships and improve their marketing and sales efforts. Show less



Corporación educativa Pamer

• Peru
• Primary and Secondary Education
• 200 - 300 Employee

• Head of Digital Marketing

  • Oct 2012 - Jan 2016

  As the leader of the digital marketing team, I oversaw the implementation of the company's website, Google Analytics, dashboards, and a comprehensive digital marketing strategy that included SEM, social media, Facebook ads, and email marketing. In addition, I developed and implemented a CRM system for the digital channel and effectively managed KPIs in commercial areas. Through the creation of a new sales channel for the company, we were able to achieve over 2 million soles in sales. As the leader of the digital marketing team, I oversaw the implementation of the company's website, Google Analytics, dashboards, and a comprehensive digital marketing strategy that included SEM, social media, Facebook ads, and email marketing. In addition, I developed and implemented a CRM system for the digital channel and effectively managed KPIs in commercial areas. Through the creation of a new sales channel for the company, we were able to achieve over 2 million soles in sales.



Grant Thornton Perú

• Peru
• Business Consulting and Services
• 1 - 100 Employee

• Digital Marketing Consultant

  • Sep 2010 - Jan 2016

  As a digital marketing specialist, I played a key role in developing and executing the company's digital strategy to generate leads and drive sales through various digital channels. The strategy was built on four key pillars - SEM, SEO, email marketing, and social media - and was designed to effectively engage prospective customers across these channels. By integrating prospective customers into the CRM system, we were able to achieve an average annual sales figure of over $220,000 through this channel alone. Show less



Instituto Peruano de Accion Empresarial - IPAE

• Professor of eCommerce

  • Apr 2013 - Apr 2014

  As a professor of eCommerce, I developed the first syllabus for the e-commerce course, which allowed students to study both theory and practice in the laboratory. The course provided a comprehensive understanding of e-commerce, covering topics such as online marketplaces, payment methods, logistics, and digital marketing. By integrating practical exercises into the curriculum, students were able to gain hands-on experience in creating and managing e-commerce platforms. As a professor of eCommerce, I developed the first syllabus for the e-commerce course, which allowed students to study both theory and practice in the laboratory. The course provided a comprehensive understanding of e-commerce, covering topics such as online marketplaces, payment methods, logistics, and digital marketing. By integrating practical exercises into the curriculum, students were able to gain hands-on experience in creating and managing e-commerce platforms.



CS propiedades SAC

• Real Estate

• Founder Propiedades.com.pe

  • Jan 2009 - Apr 2013

  At my real estate company, we provide comprehensive services to help our clients buy, sell, and invest in real estate. In order to stay ahead of the competition and reach a wider audience, we knew we needed to establish a strong digital presence. As the founder of the company, I was personally involved in developing and implementing our digital marketing strategy. By leveraging the latest tools and techniques in online marketing, we were able to effectively showcase our properties and generate quality leads for our business. Our targeted campaigns engaged potential buyers and sellers, and successfully converted leads into customers. Through our digital efforts, we were able to effectively communicate the value of our services to our target audience, ultimately resulting in increased sales and revenue for our company Show less



www.waliq.com

• Chief of Digital Marketing – Partner

  • Jan 2005 - Dec 2009

  I founded an e-commerce company that exported wooden furniture from Mexico and Peru, as well as western and southwest-style decoration items, to the United States. The online store had over 3,000 products, and we achieved sales of over US$ 600,000 under my digital marketing plan. As the head of the company, I was responsible for overseeing SEM campaigns through Overture (Yahoo) and managing the SEO for our online store. Additionally, I developed successful email marketing campaigns using Constant Contact, resulting in approximately 120,000 sessions to our online store. Finally, I structured the annual marketing budget for erustic.com, rusticdirect.com, and tambotrading.com. Show less