Digital & Marketing Executive

• Jun 2018 - Present

Campaign Management - Elevated Moove Media’s branding and image in the industry through a 6-figure multi-channel campaign. - Formulated a creative OOH-cum-Social Media campaign that brought in a total of S$400k in sales. - Played a vital role in launching new digital OOH products and promotions through content creation, social media and agency engagement. Data Management - Spearheaded post-campaign research initiatives with Nielsen Singapore, managing to secure a campaign worth S$200k. - Increased proposal closing rates through strategic and tactical data reviews from Nielsen AIS, ridership numbers and other statistics. - Lead other research projects with StarHub and Moving Walls, attributing to boost in closed deals. Digital & Social Media Management - Boosted organic search and SEO ranking to the 1st page through content optimisation. - Optimised direct email materials, outperforming average performance by 10%. - Increased website traffic from social media by 9% .- Managed operations for mobile application, in-taxi entertainment screens, holograms, and large-format digital screens.Public Relations & Partnerships - Uplifted media coverage in 2019 and secured wide coverage on mainstream media in 2020. - Managed partnerships with industry bodies and educational institutes.

Digital & Marketing Executive

• Feb 2018 - May 2018

Marketing & Research Intern

• Sep 2017 - Feb 2018