Sales Director Fan Engagement

• Mar 2023 - Present

With our Fan Engagement solution, we are redefining the interaction between fans, clubs, and sponsors, thereby dissolving revenue and reach limitations. We achieve this by merging the analog with a new digital club world. In this way, we create unique fan experiences, additional revenues from day one for clubs and digital sponsorship opportunities for companies - we do this with our patented gummy.link technology. We securely link physical events and products with an NFT, which the fan activates with just one scan. This opens up all new worlds in web3 and metaverse for the club, fan and sponsor. Show less

Enterprise Account Executive

• Sep 2022 - Feb 2023

Senior Sales Manager

• Apr 2022 - Aug 2022

Head of Sales & Partnerships

• Apr 2021 - Mar 2022

Global Sales

• Jan 2018 - Mar 2021

Enterprise Sales and Consulting of internal communication technologies. Enterprise Sales and Consulting of internal communication technologies.

Interim CEO

• Jan 2017 - Apr 2017

// Overall responsibility for the commercial and football operations at JS Hercules football club // Overall responsibility for the commercial and football operations at JS Hercules football club

Chief Revenue Officer

• Apr 2016 - Aug 2016

Providing executive leadership to, but not limited to, Rah ahan Yazdan FC´s sponsorship, ticket sales and marketing department, creating a cohesive unit and positive atmosphere focused on driving the club´s turnover. Providing executive leadership to, but not limited to, Rah ahan Yazdan FC´s sponsorship, ticket sales and marketing department, creating a cohesive unit and positive atmosphere focused on driving the club´s turnover.

Director Marketing

• Jun 2015 - Mar 2016

// Responsibilities as before - status change due to restructuring of the company and expanding the business portfolio with the segment stadium operations // Responsibilities as before - status change due to restructuring of the company and expanding the business portfolio with the segment stadium operations

CEO

• Jul 2013 - May 2015

// Overall responsibility for all commercial activities at the CFC-Marketing GmbH, thecommercial division of Chemnitzer FC // Responsible for the coordination and cooperationbetween the club and the sales team of Infront Sports & Media, who held the exclusivemarketing rights of Chemnitzer FC

Key Account Sponsoring / Strategic Marketing

• Sep 2011 - Jun 2013

// Strategy // Cooperations und partnerships // Acquisition and support of sponsors // Brand management // Business Development // Social Media // Merchandising // VIP Ticketing

Member of the Board

• Apr 2009 - Mar 2013

// Responsible area: Marketing & Sponsoring, Commerce

Head of Commercial Department

• Apr 2009 - Aug 2010

// Responsible for the instigation and delivery of the Commercial Department at the Estonian FA including departmental structure and staffing // Full responsibility for all commercial activities // Budgeting // Developing and implementing marketing and sponsorship strategies // Maintaining existing sponsorships as well as acquisition of sponsors, development of new sponsorship programme // Implementing and developing new VIP hospitality scheme // Definition and implementation of media and new media strategy // Ticketing Show less

CEO

• Apr 2008 - Aug 2010

// CEO of the UEFA approved pan-Baltic competition „TrioBet Baltic League“, played in Estonia, Latvia and Lithuania // Setting-up new competition system, incl. calendar and competition format changes // Leading the formulation of strategic business-, marketing- and annual operating plans // Budgeting and financial planning // Full responsibility for all commercial activities, including marketing and sponsoring - liaising and negotiating with sponsors, agencies and other external bodies // Developing and fostering relationships between the Baltic League and the three participating National Associations // Coordinating and leading team of Local Coordinators in all three participating Baltic countries // Audio-Visual rights selling including 6-year deal with MTG for Estonia, Latvia and Lithuania Show less

Marketing & Sales Manager

• Feb 2006 - Apr 2008

// Management of the BMW Sauber F1 Team Race Club // Development of marketing strategies in order to increase members numbers and brand awareness // Members management // Conception, set-up and support of the Race Club‘s CRM system // Creation of acquisition concepts, implementation and controlling // Briefing of the servicing agencies in the areas of e-commerce, CRM, graphics and IT // Sales Representative and Manager of football live-score applications // Selling of football live-score applications (web and mobile) to leading media portals. // Product development // Administrative management of 25+ journalists, internal and external, for football live-score production during match days for competitions like German 1st and 2nd Bundesliga, German Cup, Spanish Primera Division, Italian Serie A, Austrian Bundesliga Show less

Consultant

• Feb 2006 - Mar 2008

// Consulting on establishing new marketing concepts for football clubs with main focus on the Chinese market // Consulting on establishing new marketing concepts for football clubs with main focus on the Chinese market

Freelance Consultant

• Aug 2005 - Jan 2006

// Development of testimonial concepts // Creation of marketing concepts for football clubs // General consulting on different football projects // Development of testimonial concepts // Creation of marketing concepts for football clubs // General consulting on different football projects

Psychiatric Support Worker

• Nov 2004 - Jun 2005

// Full time job as support worker for mentally ill adults in a supported living environment, done simultaneously with my university studies to finance MBA degree // Full time job as support worker for mentally ill adults in a supported living environment, done simultaneously with my university studies to finance MBA degree

Customer Service Advisor

• Nov 2002 - Apr 2003

// Full time evening work to finance undergraduate studies // Solely responsible for processing orders for the main client, Marconi Systems // Advising customers about the nature and duration of EU-wide deliveries of spare IT parts. Duties included order processing, stock control & route calculations // Full time evening work to finance undergraduate studies // Solely responsible for processing orders for the main client, Marconi Systems // Advising customers about the nature and duration of EU-wide deliveries of spare IT parts. Duties included order processing, stock control & route calculations

Development Counsellor

• Sep 1998 - Jul 2001

// Full time work, while being enrolled at university // Teaching German and Mathematics to guest workers // Testing, assessing and recruiting of young people in a training and educational environment // Operative support of senior management // Full time work, while being enrolled at university // Teaching German and Mathematics to guest workers // Testing, assessing and recruiting of young people in a training and educational environment // Operative support of senior management