Director of Marketing & Events

• Dec 2020 - Present

Taproom General Manager

• Feb 2019 - Jul 2020

- Created and managed marketing strategies to drive taproom sales including newsletters and posts for all Social Media platforms - Hired and trained taproom staff, implemented taproom procedures- Admin duties for taproom including inventory management for the homebrew store and taproom supplies- Developed daily calendar for taproom events, including live music and food truck management- Created strategy to increase company sales by organizing semi-private events and full taproom buyout

Taproom General Manager

• Jun 2018 - Jan 2019

• Hired and trained the Taproom Staff; Trained staff on effectively selling GPB beer using proper pours, Taproom rules and regulations and ample beer and beer culture knowledge• Planned and coordinated brewery events to drive attention and revenue towards the Taproom• Created Weekly Cash Drawer Report, Monthly Taproom Beer and Merchandise Sales Report• Successfully developed and executed calendar of weekly brewery events, and daily rotating food trucks

Sales Manager Broward, WPB & Ft. Myers Market

• Mar 2018 - Jul 2018

• Increased brand awareness through off premise events, beer festivals, restaurant and bar promotions/samplings• Effectively built relationship with key and prospective accounts, and distributor representatives• Maintained existing accounts regularly and ensure beer quality control • Successfully launched brand in new market with new distributor

Assistant Taproom Manager

• Mar 2017 - Mar 2018

• Managed staff of 14 while ensuring all tap room procedures are done properly• Assisted with coordinating taproom events and reservations • Handled Server and Bartender reports while ensuring cash coincides with checkout report• Nightly Recap reports including taproom issues, sales numbers, PMIX, and inventory flow• Increased brand awareness through off premise events• Attend brewery beer training to effectively promote and sell all Tank beers including proper pour and glassware

Media Director

• Oct 2015 - Mar 2017

• Develop integrated social media plans creating, Facebook, Twitter, Instagram and LinkedIn campaigns• Develop news releases, press releases, media kits and collateral materials• Plan and execute agendas, budgets and services according to client requirements• Provide clients with graphic design, social media management and website design

Account Executive

• Apr 2015 - Oct 2015

• Managed development of executions across Print, Digital and social channels that align with the campaign to achieve client object objectives• nspected layout and advertising copy and edit scripts, audio and video tapes and other promotional material• Assisted in layout and revision of web creative including email blasts, landing pages and web banners- Prepared and managed multiple clients’ budgets, invoicing and weekly campaign status reports and tracking ROI on campaigns- Collaborated with Creative Director and Art and Design Team, to facilitate strategic development and project execution

Account Executive

• Mar 2014 - Apr 2015

• Interacted, created and strengthened strategic business partnerships with vendors of various advertising• Aggressively negotiated contractual agreements with vendors on behalf of clients and/or agencies.• Informed clients as to what forms of Out-of-Home (OOH) are available and make recommendations based on available budget and target audience.

Sales & Marketing Assistant

• Apr 2013 - Mar 2014

- Developed proposals for current and prospective clients for OOH advertising options. - Kept open communication with local and national vendors - Analyzed competitive expenditure reports on a quarterly basis.