Marketing Director

• Jun 2023 - Present

I am an experienced Digital Imagineer with a passion for tapping into the buyer's journey and helping customers unlock the potential of their digital data to reduce costs, improve efficiency and maximise revenue growth while driving successful digital transformations. I love developing and implementing innovative marketing strategies that deliver measurable results. I am proficient in leveraging technology and data-driven insights to optimise marketing campaigns and improve customer… Show more I am an experienced Digital Imagineer with a passion for tapping into the buyer's journey and helping customers unlock the potential of their digital data to reduce costs, improve efficiency and maximise revenue growth while driving successful digital transformations. I love developing and implementing innovative marketing strategies that deliver measurable results. I am proficient in leveraging technology and data-driven insights to optimise marketing campaigns and improve customer experiences. As a collaborative leader, I empower people and foster a culture of creativity and innovation. I am committed to staying ahead of industry trends and continually adapting marketing approaches to meet evolving customer needs.

Marketing Manager

• Apr 2022 - Present

NET AG became a strategic partner of PDSVISION in April 2021. To complete the merger, NET was fully integrated into the existing PDSVISION GmbH at the end of March 2022. At PDSVISION, I develop and optimize the digital marketing experience at PDSVISION. Externally I work with affiliate partner, reseller and technology partner. And, Internally I work closely in a cross-functional team, collaborating with sales, recruitment, software engineering as well as with technical and project… Show more NET AG became a strategic partner of PDSVISION in April 2021. To complete the merger, NET was fully integrated into the existing PDSVISION GmbH at the end of March 2022. At PDSVISION, I develop and optimize the digital marketing experience at PDSVISION. Externally I work with affiliate partner, reseller and technology partner. And, Internally I work closely in a cross-functional team, collaborating with sales, recruitment, software engineering as well as with technical and project management specialists on a daily basis.

Marketing Manager

• May 2013 - Mar 2022

In this role at NET, I optimize the corporate brand strategy. Externally I work with affiliate partner, reseller and technology partner. Internally I work closely in a cross-functional team, collaborating with sales, recruitment, software engineering as well as with technical and project management specialists on a daily basis. Core responsibilities include marketing budget planning, development, implementation and evaluation of marketing strategy, conception and implementation of… Show more In this role at NET, I optimize the corporate brand strategy. Externally I work with affiliate partner, reseller and technology partner. Internally I work closely in a cross-functional team, collaborating with sales, recruitment, software engineering as well as with technical and project management specialists on a daily basis. Core responsibilities include marketing budget planning, development, implementation and evaluation of marketing strategy, conception and implementation of targeted cross media marketing activities, marketing automation, demand- and lead-generation, exhibitions and events, creating marketing materials for print and online campaigns, controlling and management of campaigns. Show less In this role at NET, I optimize the corporate brand strategy. Externally I work with affiliate partner, reseller and technology partner. Internally I work closely in a cross-functional team, collaborating with sales, recruitment, software engineering as well as with technical and project management specialists on a daily basis. Core responsibilities include marketing budget planning, development, implementation and evaluation of marketing strategy, conception and implementation of… Show more In this role at NET, I optimize the corporate brand strategy. Externally I work with affiliate partner, reseller and technology partner. Internally I work closely in a cross-functional team, collaborating with sales, recruitment, software engineering as well as with technical and project management specialists on a daily basis. Core responsibilities include marketing budget planning, development, implementation and evaluation of marketing strategy, conception and implementation of targeted cross media marketing activities, marketing automation, demand- and lead-generation, exhibitions and events, creating marketing materials for print and online campaigns, controlling and management of campaigns. Show less

Marketing Manager

• May 2013 - Dec 2021

Marketing and Communication Consultant

• Jan 2010 - Apr 2013

Senior account management at an owner-managed advertising agency for national and international campaigns for Unilever, Reemtsma, Brown-Forman. Senior account management at an owner-managed advertising agency for national and international campaigns for Unilever, Reemtsma, Brown-Forman.

Marketing Manager

• Jul 2007 - Jan 2010

In charge of out of home media, PoS and staff equipment, affiliate- and online marketing implementations. In charge of out of home media, PoS and staff equipment, affiliate- and online marketing implementations.