Experience

Servicelovers

• Denmark
• Consumer Services
• 1 - 100 Employee

• Executive Board Member

  • Dec 2015 - 8 years 1 month

  Gammel Kongevej 11-13, 4 sal C/O Vækstfabrikken, DK 1710, København V Member of the board with a mission to change the 1:1 servicelevel in the world

• Founder and Managing Director

  • Oct 2014 - 9 years 3 months

  Copenhagen Area, Denmark ServiceLovers - be good and get credit for it ServiceLovers is a social customer service rating concept & community with a mission to increase the level of customer service. This by focusing on positive personal ratings of service employees - good to excellent customer service. Get more info on: www.servicelovers.com



PFA Pension

• Head of Marketing Execution

  • Sep 2013 - Feb 2015

  Head of the Marketing Execution team. Responsible for Marketing activities - ensuring highest impact and profitability.

• Manager of the Dialogue Department

  • Mar 2010 - Aug 2013

  Copenhagen Area, Denmark Head of Dialogue and manager for 8 team members in the marketing department. Responsible for Communication to our customers. Customer Lifecycle Communication. Targets involve creating new bizz meetings and presales information to the salesforce, increase loyalty and decrease churn. Rethinking, developing and implementing new ways of going to market - BtB and BtC via marketing automation (primarily via dialogue systems). Marketing processes - ex. Dialogue campaigns to BtB and BtC.



Tryg

• Denmark
• Insurance
• 700 & Above Employee

• Marketing Consultant

  • Sep 2008 - Feb 2010

  Main objectives: -Optimize welcome program for customers -Retention of BtB customers -Focus on testing and optimizing the communication, via integration of mulitple channel -Segmentation of BtC customers -Marketingplan for new segments



Responsive A/S

• Business Consulting and Services
• 1 - 100 Employee

• Consultant

  • Nov 2006 - Sep 2008

  Strategic Consulting; response oriented marketing; Direct Marketing, Dialogue Marketing. Focus area; Marketing Automationssystems that enables automatic flow in the communication process. Hereby individual respons and communication in regards to cutomers needs, demands and answers. Customer Life Cycle analysis (welcome, cross sales, retention, win back). Segmentation and dialogue strategy for a broad range of clients ranging from newspaper companies, TV companies to… Show more Strategic Consulting; response oriented marketing; Direct Marketing, Dialogue Marketing. Focus area; Marketing Automationssystems that enables automatic flow in the communication process. Hereby individual respons and communication in regards to cutomers needs, demands and answers. Customer Life Cycle analysis (welcome, cross sales, retention, win back). Segmentation and dialogue strategy for a broad range of clients ranging from newspaper companies, TV companies to bookclubs. Show less



Post Danmark

• Financial Services
• 1 - 100 Employee

• Product- and Marketconsultant

  • Nov 2005 - Oct 2006

• Key Account Manager

  • Sep 2002 - Oct 2005