Experience

Ingredients Matter

• United States
• Consumer Goods
• 1 - 100 Employee

• President

  • Jun 2021 - Present



Maud Borup

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • Nov 2019 - Jun 2021



THREAD a division of Kick

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Brand Strategy + Business Development

  • Jan 2015 - Nov 2019

  THREAD is an independent, full-service creative studio focused on connecting ideas, people and brands. We specialize in solutions that are smart, simple and human -- solutions that inspire meaningful connections and trigger action. Client experience includes Fortune 500 companies, CPG, nonprofit, and technology. • Formalized Thread's new business process to establish outreach to prospects, research clients' needs, and position the studio to uniquely solve their problems. Recent wins increased agency billings by 25%. • Orchestrated 6 teams and 3 global businesses through strategic planning to produce a shared communications platform for Cargill Food Ingredient's first-ever social marketing campaign. This included creating and posting over 100 pieces of unique content. Program is lauded as how global teams should work together to build their businesses. • Spearheaded the “house of brands” strategy for Punch Studios to clearly define their customers, carve out brand differentiation and devise a runway for growth. Oversaw the design and launch of a flexible eCommerce solution with common UX to keep development efficient and updates simple. • Formed the digital strategy for Comply earphone tips’ custom developed user interface and redesigned website. The streamlined path to purchase and better brand presentation immediately increased sales by 25% and average purchase amounts by 15%.



ÄMNA

• Greater Minneapolis-St. Paul Area

• Executive Vice President Design :: Founder

  • Jan 2015 - Nov 2019

  Based on the belief that age endows a woman with sophistication, dignity, grace, and wisdom, ÄMNA clothing designs feature strong, simple shapes and thoughtful details to flatter each woman’s unique sense of purpose, self-assuredness and beauty. • Featured designer in Opening Night of Ebony Fashion Fair at the Minnesota History Museum. • Featured designer at 2200 Degrees | Fashion Fusion benefit for FOCI Minnesota Center for Glass Arts. Based on the belief that age endows a woman with sophistication, dignity, grace, and wisdom, ÄMNA clothing designs feature strong, simple shapes and thoughtful details to flatter each woman’s unique sense of purpose, self-assuredness and beauty. • Featured designer in Opening Night of Ebony Fashion Fair at the Minnesota History Museum. • Featured designer at 2200 Degrees | Fashion Fusion benefit for FOCI Minnesota Center for Glass Arts.



Kippels Design Consultancy

• Greater Minneapolis-St. Paul Area

• Executive Vice President Design + Product Development :: General Manager

  • Jan 2013 - 2015

  Specialized in brand development through marketing and product design leveraging emotional connections to help brands succeed in the competitive retail environment. • Directed architectural and interior design transformation of one hundred year old home. Received numerous AIA and ASID awards. • Developed home fragrance line for James Beard award-winning restaurateur looking to translate their flavor and decor experience into fragranced products. Launched successfully in 2014 and new fragrances added in 2016. • Lead the naming, positioning, and design of a new natural face care brand with a proprietary, patent-pending complex. Projects a level of formulating prowess while maintaining an air of friendly accessibility so often lacking in cosmeceutical brands.



Thymes

• United States
• Consumer Goods
• 1 - 100 Employee

• Executive Vice President Product Design + Marketing

  • 1998 - Nov 2012

  Served as EVP Product Development, Design and Marketing at botanically based personal and homecare brand with a broad array of fragranced products beautifully packaged and sold in boutique retailers around the globe. Conceptualized, creative-directed, produced and marketed 30 fragrance collections that tripled the company's size. • Led marketing teams, managed P&L and budgets, drove business planning, created forward-looking strategy, increased sales, oversaw operations, and collaborated with cross-functional stakeholders. • Created one of the first natural home care brands that defined the category. • Commercialized 30+ fragrance collections generating hundreds of millions in global sales. • QVC on-air personality, selling 2nd highest $/minute during “At Home with Jill Bauer”.



Carmichael Lynch

• United States
• Advertising Services
• 200 - 300 Employee

• Account Supervisor

  • Jan 1993 - Jul 1998



Martin Williams Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Group Planning Supervisor

  • 1989 - 1992



Campbell Mithun

• Greater Minneapolis-St. Paul Area

• Media Planner

  • 1984 - 1989