Experience

NUOPTIMA

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• SEO Content Creator

  • Sep 2022 - Present

  As an SEO Copywriter at NUOPTIMA, I craft informative and engaging content to boost online visibility and organic traffic for various clients. I utilise my expertise in search engine optimisation to help clients achieve higher rankings for targeted keywords, leading to increased website visibility and user engagement. As part of my responsibilities, I contribute to creating visually appealing content, such as infographics, cover images, and curated copyright-free images, to enhance the materials' overall quality and visual appeal. Within NUOPTIMA, I have the opportunity to write for diverse clients across industries, including sustainability, e-commerce, culinary, and digital marketing. This allows me to adapt my writing style and tone to cater to each client's specific needs and preferences, ensuring content that resonates effectively with their target audience. While I personally craft the majority of the content, it is worth noting that I utilise AI tools for select projects for one specific in-house client. These AI tools expedite content generation and help improve my editing abilities. By leveraging the AI tools, I gain insights and suggestions that enhance the content's quality, consistency, and overall polish, allowing me to meet client expectations more effectively. My experience with AI tools makes me highly qualified to continue utilising them for future ventures. I am adept at leveraging technology to improve efficiency and quality in content creation, editing, and optimisation processes. My familiarity with AI-driven tools positions me well to explore new possibilities and deliver even better results in future roles. As an SEO Copywriter at NUOPTIMA, I hone my skills in creating optimised and engaging content that captivates audiences and drives organic traffic. By striking a balance between creative flair, SEO techniques, and leveraging AI tools, I successfully assist clients in improving their online presence and achieving their marketing goals. Show less



Jarrett Digital - Google Ads Consultancy

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Search Engine Optimization Specialist

  • Jun 2021 - Jan 2022

  As a Content Writer at Claire Jarrett, I had the privilege of creating SEO-focused content for a diverse range of clients across various industries, including local businesses. This experience provided me with invaluable insights into crafting effective content that resonates with target audiences and ranks well on search engines. In my role, I adeptly utilised WordPress, Canva, and SEMRush to streamline content creation processes and enhance the quality of deliverables. I researched relevant keywords to incorporate into articles strategically, ensuring optimal visibility and search engine rankings for our clients. I effectively optimised content by leveraging SEO best practices to drive organic traffic and improve online presence. Beyond writing, I actively contributed to other facets of content creation. I collaborated with the team to create engaging Facebook advertisements that effectively conveyed clients' messaging and promoted brand awareness. Additionally, I played a pivotal role in running social media platforms, curating engaging content to foster audience engagement and drive online visibility. Moreover, I had the opportunity to assist in managing clients' Google Ads campaigns, leveraging analytics to inform pay-per-click (PPC) marketing strategies. By analysing campaign performance, I continually optimised ad content, bidding strategies, and targeting parameters to maximise results and ROI for our clients. I cultivated a deep understanding of content creation and digital marketing throughout my tenure at Claire Jarrett. My ability to produce SEO-optimized content, employ various tools and platforms, and utilise analytics to drive data-informed decisions has been instrumental in delivering successful client outcomes. I am eager to apply my knowledge and skills to contribute to new challenges and make a positive impact within the digital marketing industry. Show less



The River

• Entertainment Editor

  • Oct 2016 - Jul 2017

  As the Entertainment Editor at The River, the Kingston University paper, I was vital in producing a well-informed and captivating entertainment section. This multifaceted position allowed me to showcase my skills in conducting interviews with musicians, writing reviews, news articles, and features to deliver engaging content to our readers. One of the highlights of my tenure was the opportunity to interview renowned musician and producer Tony Visconti during his partnership with Kingston University to inaugurate the Visconti Studio. This experience allowed me to delve into the creative process of an industry luminary and honed my ability to conduct insightful and engaging interviews. As the Entertainment Editor, I led a dedicated team, ensuring a continuous flow of compelling content for publication. By effectively managing and coordinating the efforts of my team members, I ensured that we exceeded the expected content requirements. This involved overseeing article assignments, providing guidance on writing styles, and maintaining a cohesive vision for the entertainment section. In addition to content creation, I leveraged my skills in Adobe InDesign to skillfully lay out the paper, meticulously organising the visual elements to enhance readability and overall aesthetics. Furthermore, I actively engaged with readers by handling complaints and promptly addressing their concerns, ensuring high satisfaction and maintaining the paper's reputation for quality. Throughout my tenure at The River, I consistently demonstrated my passion for entertainment journalism, fostering a deep appreciation for the industry's intricacies. My ability to engage with notable figures, curate captivating content, and manage a team has fortified my skill set and instilled a strong work ethic in me. I am excited to bring these valuable experiences and competencies to contribute to new challenges. Show less



Western Gazette

• United Kingdom

• Intern

  • Jul 2016 - Jul 2016

  I had the opportunity to participate in a work placement scheme in collaboration with Somerset Live, a newspaper in Somerset. This immersive experience provided me with a deep understanding of the fast-paced world of journalism, where I actively contributed to the creation of concise news stories, conducted thorough research for engaging features, and created informative content. As a member of the Somerset Live team, I had the privilege of conducting interviews with locals, capturing their perspectives and stories to create engaging and relatable content. Additionally, I participated in vox-pop interviews, gathering opinions and insights from the community on a variety of topics. These experiences allowed me to develop strong interpersonal skills, ensuring that I could connect with people from diverse backgrounds and accurately represent their views. In addition to conducting interviews, I took on in-depth research projects, including exploring local history to provide comprehensive background information for feature articles. This research involved delving into archives, conducting interviews with experts, and unearthing intriguing stories that added depth and context to the content produced. Amidst the demanding and fast-paced environment of Somerset Live, I thrived in working under pressure. This experience taught me valuable lessons in managing deadlines, adapting to shifting priorities, and delivering quality work in a timely manner. I embraced the opportunity to collaborate with colleagues, providing them with thorough research support to enhance the overall quality of the publication. Beyond content creation, I had the privilege of assisting customers of the paper by engaging with them directly to address their needs and resolve any issues they encountered. This aspect of my role involved empathetic communication, active problem-solving, and efficient administrative work to ensure customer satisfaction. Show less



Bellenden

• Public Relations and Communications Services
• 1 - 100 Employee

• Intern

  • May 2013 - May 2013

  During my time at Bellended (now named Newington Communications), I had the opportunity to participate in a work experience placement where I made valuable contributions to the team. One of my key responsibilities was organising files and establishing a comprehensive database of client accounts. This experience honed my organisational skills and gave me a deeper understanding of marketing strategies, analytics, and administrative tasks. Working alongside the dedicated team at Bellended (now named Newington Communications), I witnessed firsthand the intricate workings of a dynamic marketing environment. I actively engaged in tasks related to data management, utilising my attention to detail to ensure accuracy and efficiency in the organisation of files. Additionally, my involvement in creating a comprehensive database of client accounts allowed me to develop a strong understanding of client relationship management and the importance of maintaining accurate records. This work experience placement provided me with an excellent foundation in marketing practices and exposure to analytics and administrative responsibilities. Through active participation and observation, I gained insights into how marketing strategies are developed, implemented, and monitored. I also became familiar with various administrative tasks and the significance of maintaining streamlined processes within a fast-paced environment. My time at Bellended (now named Newington Communications) gave me invaluable exposure to marketing, analytics, and administrative work. It equipped me with practical skills and a comprehensive understanding of the interconnected aspects involved in running successful marketing campaigns. I am eager to apply the knowledge and experience gained during this placement to contribute effectively and thrive in future roles within the industry. Show less