Experience

AngelBlock Protocol
• IT Services and IT Consulting
• 1 - 100 Employee
• Communications Manager

  • Mar 2023 - Present

SKALE Labs
• United States
• Technology, Information and Internet
• 1 - 100 Employee
• Marketing Consultant & Content Writer

  • Jan 2023 - Present


Spazio TRA

• Italy
• Restaurants

• Founding Member | Marketing

  • Oct 2022 - Present

  Spazio TRA is a Coworking space located in the Historic Centre of Naples that offers a place of sharing and communication to digital nomads and freelancers from all over the world. Spazio TRA is a Coworking space located in the Historic Centre of Naples that offers a place of sharing and communication to digital nomads and freelancers from all over the world.



Ankr

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Product Marketing Associate

  • Jun 2022 - Dec 2022

  • 1st Product Marketing hire managing multiple products: - Web3 infrastructure - RPC and APIs - Liquid Staking • Performing Market Research and Competitive Intelligence • Owning brand and products Positioning, Messaging and Narratives • User Research and Personas Development • Implementation of the 1st marketing, product and blockchain Data Tracking system + Data Analysis and Visualization • Development of the Content Marketing strategy based on industry and competitor's Content Research • Creation of a Weekly Market Report to inform the Content Team of what is happening in the market and which content could be produced based on the findings • Support in the SEO Optimization of the website and of the content materials • Attending International Conferences on Ankr behalf



Finoa

• Belgium
• Construction

• Junior Growth Marketing Manager

  • Jun 2021 - Jun 2022

  • 2nd hire in the Marketing Team • Growth Sprints planning and execution - ideas generation and ranking, execution of experiments, data analysis • Personas Research and Customer Journey mapping • Ideation of Lead Magnets and Email Marketing series, and execution in coordination with Writers and Designers • Data Collection, Tracking Implementation, and Data Reporting and Visualization • Design, creation and management of Paid Traffic Campaigns across LinkedIn Ads and Google Ads • Design and execution of internal Brainstorming Workshops with Product, Sales, Business Development and Customer Success teams • Support in SEO-friendly Content Strategy planning • Support in planning and executing the Brand Revamp and new Website creation



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Digital Marketing Consultant

  • Sep 2019 - Jun 2021

  • Business and Product Analysis across several B2B and B2C Industries and Verticals • Personas Research and Customer Journey mapping • Definition of Growth Roadmap, and annual and quarterly goals • SEO-optimized Content Strategy planning and execution • Design, creation & management of Paid Advertising Campaigns across Facebook Ads, Google Ads, LinkedIn Ads and Taboola Ads (about $250k of monthly budget) • Design, creation & management of more than 50 Email Marketing Campaigns • Business and Product Analysis across several B2B and B2C Industries and Verticals • Personas Research and Customer Journey mapping • Definition of Growth Roadmap, and annual and quarterly goals • SEO-optimized Content Strategy planning and execution • Design, creation & management of Paid Advertising Campaigns across Facebook Ads, Google Ads, LinkedIn Ads and Taboola Ads (about $250k of monthly budget) • Design, creation & management of more than 50 Email Marketing Campaigns