Experience

Caravan Digital Studios

• Growth Consultant

  • Apr 2022 - Present

  In this role leading Growth Marketing at Caravan, I am actively involved in driving transformative growth for our portfolio of direct-to-consumer (DTC) brands and apps. My work includes strategizing and implementing innovative marketing solutions that amplify sales and user base. In this role leading Growth Marketing at Caravan, I am actively involved in driving transformative growth for our portfolio of direct-to-consumer (DTC) brands and apps. My work includes strategizing and implementing innovative marketing solutions that amplify sales and user base.



HumanN

• Mexico
• Advertising Services
• 1 - 100 Employee

• Senior Media Manager | Paid Social

  • Aug 2021 - Apr 2022

  As Senior Media Manager at HumanN, a prominent supplement brand, I played a pivotal role in various aspects of the business. Central to my responsibilities was the development and execution of a strategic, multimillion-dollar user acquisition plan. This involved leading ad content strategy to ensure messaging resonated with our target demographic, and aligned with our overall marketing objectives. Additionally, I was deeply involved in conversion rate optimization (CRO) efforts… Show more As Senior Media Manager at HumanN, a prominent supplement brand, I played a pivotal role in various aspects of the business. Central to my responsibilities was the development and execution of a strategic, multimillion-dollar user acquisition plan. This involved leading ad content strategy to ensure messaging resonated with our target demographic, and aligned with our overall marketing objectives. Additionally, I was deeply involved in conversion rate optimization (CRO) efforts, utilizing data-driven insights to enhance the user experience and streamline the conversion funnel. My comprehensive strategies contributed to significant growth in our user base and facilitated the expansion of our digital footprint. My contributions extended to driving revenue growth for the company, which achieved nine figures in revenue during my tenure. My ability to blend creative strategy with data-informed decisions was instrumental in helping the brand maintain its industry leadership and achieve its ambitious financial targets. Show less As Senior Media Manager at HumanN, a prominent supplement brand, I played a pivotal role in various aspects of the business. Central to my responsibilities was the development and execution of a strategic, multimillion-dollar user acquisition plan. This involved leading ad content strategy to ensure messaging resonated with our target demographic, and aligned with our overall marketing objectives. Additionally, I was deeply involved in conversion rate optimization (CRO) efforts… Show more As Senior Media Manager at HumanN, a prominent supplement brand, I played a pivotal role in various aspects of the business. Central to my responsibilities was the development and execution of a strategic, multimillion-dollar user acquisition plan. This involved leading ad content strategy to ensure messaging resonated with our target demographic, and aligned with our overall marketing objectives. Additionally, I was deeply involved in conversion rate optimization (CRO) efforts, utilizing data-driven insights to enhance the user experience and streamline the conversion funnel. My comprehensive strategies contributed to significant growth in our user base and facilitated the expansion of our digital footprint. My contributions extended to driving revenue growth for the company, which achieved nine figures in revenue during my tenure. My ability to blend creative strategy with data-informed decisions was instrumental in helping the brand maintain its industry leadership and achieve its ambitious financial targets. Show less



Biddyco Advertising

• Senior Analyst

  • Jan 2019 - Jul 2021

  In my role at Biddyco, I bring my strategic acumen to managing and optimizing high-performing paid advertising campaigns. Specializing in direct-to-consumer (DTC) ecommerce, I've successfully channeled millions into paid social campaigns, propelling various brands to achieve remarkable sales growth. My experience spans across diverse verticals, including Women’s Fashion, Women's accessories, Men’s fashion, Beauty & Wellness, Supplements, Home goods, Art, Digital products, and more… Show more In my role at Biddyco, I bring my strategic acumen to managing and optimizing high-performing paid advertising campaigns. Specializing in direct-to-consumer (DTC) ecommerce, I've successfully channeled millions into paid social campaigns, propelling various brands to achieve remarkable sales growth. My experience spans across diverse verticals, including Women’s Fashion, Women's accessories, Men’s fashion, Beauty & Wellness, Supplements, Home goods, Art, Digital products, and more, providing me with a comprehensive understanding of unique audience segments and market trends. Show less In my role at Biddyco, I bring my strategic acumen to managing and optimizing high-performing paid advertising campaigns. Specializing in direct-to-consumer (DTC) ecommerce, I've successfully channeled millions into paid social campaigns, propelling various brands to achieve remarkable sales growth. My experience spans across diverse verticals, including Women’s Fashion, Women's accessories, Men’s fashion, Beauty & Wellness, Supplements, Home goods, Art, Digital products, and more… Show more In my role at Biddyco, I bring my strategic acumen to managing and optimizing high-performing paid advertising campaigns. Specializing in direct-to-consumer (DTC) ecommerce, I've successfully channeled millions into paid social campaigns, propelling various brands to achieve remarkable sales growth. My experience spans across diverse verticals, including Women’s Fashion, Women's accessories, Men’s fashion, Beauty & Wellness, Supplements, Home goods, Art, Digital products, and more, providing me with a comprehensive understanding of unique audience segments and market trends. Show less



HD Buttercup

• United States
• Retail
• 1 - 100 Employee

• Ecommerce Marketing Manager

  • Aug 2017 - Dec 2018

  In my role as Marketing & Ecommerce Manager at HD Buttercup, I primarily focus on driving business growth through comprehensive and innovative digital marketing strategies. Leveraging my expertise, I curate engaging digital content for email marketing and various other digital campaigns that connect with our audience and drive engagement. Simultaneously, I ensure the smooth running of our ecommerce platform by consistently updating website content to reflect current trends, products, and… Show more In my role as Marketing & Ecommerce Manager at HD Buttercup, I primarily focus on driving business growth through comprehensive and innovative digital marketing strategies. Leveraging my expertise, I curate engaging digital content for email marketing and various other digital campaigns that connect with our audience and drive engagement. Simultaneously, I ensure the smooth running of our ecommerce platform by consistently updating website content to reflect current trends, products, and promotions. I am also dedicated to maintaining a high standard of customer service by providing a seamless online shopping experience. By blending creative content creation with strategic ecommerce management, I continue to strengthen our online presence and boost sales. Show less In my role as Marketing & Ecommerce Manager at HD Buttercup, I primarily focus on driving business growth through comprehensive and innovative digital marketing strategies. Leveraging my expertise, I curate engaging digital content for email marketing and various other digital campaigns that connect with our audience and drive engagement. Simultaneously, I ensure the smooth running of our ecommerce platform by consistently updating website content to reflect current trends, products, and… Show more In my role as Marketing & Ecommerce Manager at HD Buttercup, I primarily focus on driving business growth through comprehensive and innovative digital marketing strategies. Leveraging my expertise, I curate engaging digital content for email marketing and various other digital campaigns that connect with our audience and drive engagement. Simultaneously, I ensure the smooth running of our ecommerce platform by consistently updating website content to reflect current trends, products, and promotions. I am also dedicated to maintaining a high standard of customer service by providing a seamless online shopping experience. By blending creative content creation with strategic ecommerce management, I continue to strengthen our online presence and boost sales. Show less



Drone Squad

• United States
• Software Development

• Marketing Manager | Community Manager

  • Jun 2016 - May 2017

  As the Marketing & Community Manager at Drone Squad, I was instrumental in bolstering brand development and establishing a strong global footprint. I successfully spread brand awareness across more than 60 countries and 2000 cities. Additionally, I initiated and managed the industry's largest drone racing newsletter, further enhancing our presence in the industry. One of my most significant achievements in this role was the unprecedented growth in our user base. In a matter of a few… Show more As the Marketing & Community Manager at Drone Squad, I was instrumental in bolstering brand development and establishing a strong global footprint. I successfully spread brand awareness across more than 60 countries and 2000 cities. Additionally, I initiated and managed the industry's largest drone racing newsletter, further enhancing our presence in the industry. One of my most significant achievements in this role was the unprecedented growth in our user base. In a matter of a few months, I expanded our community from a mere few hundred members to over 6000, thereby not only meeting company goals but also significantly boosting productivity. My strategic approach in marketing and community engagement was a driving force in this rapid user acquisition and played a vital role in Drone Squad's global expansion. Show less As the Marketing & Community Manager at Drone Squad, I was instrumental in bolstering brand development and establishing a strong global footprint. I successfully spread brand awareness across more than 60 countries and 2000 cities. Additionally, I initiated and managed the industry's largest drone racing newsletter, further enhancing our presence in the industry. One of my most significant achievements in this role was the unprecedented growth in our user base. In a matter of a few… Show more As the Marketing & Community Manager at Drone Squad, I was instrumental in bolstering brand development and establishing a strong global footprint. I successfully spread brand awareness across more than 60 countries and 2000 cities. Additionally, I initiated and managed the industry's largest drone racing newsletter, further enhancing our presence in the industry. One of my most significant achievements in this role was the unprecedented growth in our user base. In a matter of a few months, I expanded our community from a mere few hundred members to over 6000, thereby not only meeting company goals but also significantly boosting productivity. My strategic approach in marketing and community engagement was a driving force in this rapid user acquisition and played a vital role in Drone Squad's global expansion. Show less



Hacker's Brew

• Marketing Manager

  • Dec 2015 - Dec 2016

  Recognizing a gap in the performance beverage market, I collaborated with a tight-knit team to create a unique product that would cater to a niche audience. Our extensive research into beverage trends confirmed our belief that the time was ripe for innovation. Thus, in late 2015, we co-founded a nootropic beverage company, Hacker's Brew, specifically designed to appeal to high-achieving millennial creatives and tech-savvy consumers. One of my most significant achievements in this role… Show more Recognizing a gap in the performance beverage market, I collaborated with a tight-knit team to create a unique product that would cater to a niche audience. Our extensive research into beverage trends confirmed our belief that the time was ripe for innovation. Thus, in late 2015, we co-founded a nootropic beverage company, Hacker's Brew, specifically designed to appeal to high-achieving millennial creatives and tech-savvy consumers. One of my most significant achievements in this role was successfully leveraging grassroots marketing campaigns to test our product quickly and accurately pinpoint its market fit. This strategic approach led to substantial growth and resonance with our target demographic. Our initial accomplishments have been instrumental in driving the ongoing success and expansion of Hacker's Brew. To find out more about Hacker's Brew, visit Hacker's Brew on Cool Hunting. Show less Recognizing a gap in the performance beverage market, I collaborated with a tight-knit team to create a unique product that would cater to a niche audience. Our extensive research into beverage trends confirmed our belief that the time was ripe for innovation. Thus, in late 2015, we co-founded a nootropic beverage company, Hacker's Brew, specifically designed to appeal to high-achieving millennial creatives and tech-savvy consumers. One of my most significant achievements in this role… Show more Recognizing a gap in the performance beverage market, I collaborated with a tight-knit team to create a unique product that would cater to a niche audience. Our extensive research into beverage trends confirmed our belief that the time was ripe for innovation. Thus, in late 2015, we co-founded a nootropic beverage company, Hacker's Brew, specifically designed to appeal to high-achieving millennial creatives and tech-savvy consumers. One of my most significant achievements in this role was successfully leveraging grassroots marketing campaigns to test our product quickly and accurately pinpoint its market fit. This strategic approach led to substantial growth and resonance with our target demographic. Our initial accomplishments have been instrumental in driving the ongoing success and expansion of Hacker's Brew. To find out more about Hacker's Brew, visit Hacker's Brew on Cool Hunting. Show less



IDE | International Drone Expo

• Marketing Manager

  • Oct 2014 - Dec 2015

  In late 2014, I had the unique opportunity to be part of an enterprising team that organized and launched the inaugural commercial drone expo in the United States. A key part of my role involved the design and execution of targeted social advertising campaigns that successfully attracted 2500 attendees to our premier event. Beyond the scope of marketing, I conducted extensive market research, identified promising business opportunities, and cultivated vital relationships with budding drone… Show more In late 2014, I had the unique opportunity to be part of an enterprising team that organized and launched the inaugural commercial drone expo in the United States. A key part of my role involved the design and execution of targeted social advertising campaigns that successfully attracted 2500 attendees to our premier event. Beyond the scope of marketing, I conducted extensive market research, identified promising business opportunities, and cultivated vital relationships with budding drone companies. Leveraging the success of the first expo as a stepping stone, I orchestrated a significant surge in attendance the following year. With nearly 4000 attendees and over 100 exhibitors and sponsors, the event showcased my ability to scale industry events effectively. This experience has underscored my capacity to foster enduring industry relationships and create platforms that amplify the growth of emerging tech sectors. Show less In late 2014, I had the unique opportunity to be part of an enterprising team that organized and launched the inaugural commercial drone expo in the United States. A key part of my role involved the design and execution of targeted social advertising campaigns that successfully attracted 2500 attendees to our premier event. Beyond the scope of marketing, I conducted extensive market research, identified promising business opportunities, and cultivated vital relationships with budding drone… Show more In late 2014, I had the unique opportunity to be part of an enterprising team that organized and launched the inaugural commercial drone expo in the United States. A key part of my role involved the design and execution of targeted social advertising campaigns that successfully attracted 2500 attendees to our premier event. Beyond the scope of marketing, I conducted extensive market research, identified promising business opportunities, and cultivated vital relationships with budding drone companies. Leveraging the success of the first expo as a stepping stone, I orchestrated a significant surge in attendance the following year. With nearly 4000 attendees and over 100 exhibitors and sponsors, the event showcased my ability to scale industry events effectively. This experience has underscored my capacity to foster enduring industry relationships and create platforms that amplify the growth of emerging tech sectors. Show less



UAV Systems Association (UAVSA)

• Marketing Manager

  • Jan 2014 - Dec 2015

  In early 2014, I collaborated with partners and regulatory agencies to pioneer the launch of the first non-profit association specifically geared towards commercial drone operators. Through active market research, I established a robust market fit and positioned our association as a leader within the industry. Within the first six months, I drove the growth of our community to over 1000 members and partners, a testament to our value proposition and effective engagement strategies. To… Show more In early 2014, I collaborated with partners and regulatory agencies to pioneer the launch of the first non-profit association specifically geared towards commercial drone operators. Through active market research, I established a robust market fit and positioned our association as a leader within the industry. Within the first six months, I drove the growth of our community to over 1000 members and partners, a testament to our value proposition and effective engagement strategies. To further boost engagement, I developed targeted marketing campaigns and fostered strategic partnerships with top drone industry publications. Moreover, I led the design of a brand aesthetic that resonates strongly with our end users. In collaboration with designers, artists, copywriters, and sales teams, I was able to crystallize a clear vision for the product, creating a strong and recognizable identity for our association in a rapidly evolving industry. Show less In early 2014, I collaborated with partners and regulatory agencies to pioneer the launch of the first non-profit association specifically geared towards commercial drone operators. Through active market research, I established a robust market fit and positioned our association as a leader within the industry. Within the first six months, I drove the growth of our community to over 1000 members and partners, a testament to our value proposition and effective engagement strategies. To… Show more In early 2014, I collaborated with partners and regulatory agencies to pioneer the launch of the first non-profit association specifically geared towards commercial drone operators. Through active market research, I established a robust market fit and positioned our association as a leader within the industry. Within the first six months, I drove the growth of our community to over 1000 members and partners, a testament to our value proposition and effective engagement strategies. To further boost engagement, I developed targeted marketing campaigns and fostered strategic partnerships with top drone industry publications. Moreover, I led the design of a brand aesthetic that resonates strongly with our end users. In collaboration with designers, artists, copywriters, and sales teams, I was able to crystallize a clear vision for the product, creating a strong and recognizable identity for our association in a rapidly evolving industry. Show less



Photographer | Photo Assistant | Creative

• Creative Consultant

  • Dec 2010 - Dec 2013

  Following the accelerated completion of my Bachelor of Fine Arts, I had the privilege to join a top-tier commercial advertising team. We worked on creating national ad campaigns for industry-leading brands such as Lexus, Toyota, Acura, and Nissan, showcasing my ability to contribute to high-impact marketing strategies. Further highlighting my versatility, I partnered with a range of companies to conceptualize, design, and photograph compelling ad campaigns. These creations graced the… Show more Following the accelerated completion of my Bachelor of Fine Arts, I had the privilege to join a top-tier commercial advertising team. We worked on creating national ad campaigns for industry-leading brands such as Lexus, Toyota, Acura, and Nissan, showcasing my ability to contribute to high-impact marketing strategies. Further highlighting my versatility, I partnered with a range of companies to conceptualize, design, and photograph compelling ad campaigns. These creations graced the pages of major publications such as Elle Decor Magazine and Playboy Magazine, and even commanded attention in the iconic location of New York's Time Square. This early experience strengthened my foundation in creative advertising and gave me invaluable insights into the art of visual storytelling for diverse audiences. Show less Following the accelerated completion of my Bachelor of Fine Arts, I had the privilege to join a top-tier commercial advertising team. We worked on creating national ad campaigns for industry-leading brands such as Lexus, Toyota, Acura, and Nissan, showcasing my ability to contribute to high-impact marketing strategies. Further highlighting my versatility, I partnered with a range of companies to conceptualize, design, and photograph compelling ad campaigns. These creations graced the… Show more Following the accelerated completion of my Bachelor of Fine Arts, I had the privilege to join a top-tier commercial advertising team. We worked on creating national ad campaigns for industry-leading brands such as Lexus, Toyota, Acura, and Nissan, showcasing my ability to contribute to high-impact marketing strategies. Further highlighting my versatility, I partnered with a range of companies to conceptualize, design, and photograph compelling ad campaigns. These creations graced the pages of major publications such as Elle Decor Magazine and Playboy Magazine, and even commanded attention in the iconic location of New York's Time Square. This early experience strengthened my foundation in creative advertising and gave me invaluable insights into the art of visual storytelling for diverse audiences. Show less