Experience

Laboratoire Terre de Couleur
• France
• Wholesale
• 1 - 100 Employee
• Co-Owner, General Manager at Terre de Couleur

  • Nov 2020 - Present


The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Vice President/ General Manager Latin America M.A.C. Cosmetics na The Estée Lauder Companies Inc.

  • May 2018 - Oct 2020

  • Drove Retail Transformation in Free Standing Store and Department Store.• Managed channel diversification to reach new audiences (Speciality-Multi, Online,Affiliate, Gaming)

• Vice President/ General Manager Latin America M.A.C. Cosmetics

  • Dec 2015 - Apr 2018

  • Drove locally relevant 360 activation plans to ensure sustainable growth• Pivoted media model from traditional to digital



ALFAPARF Milano

• Personal Care Product Manufacturing
• 700 & Above Employee

• General Manager in Brasil and South America

  • Aug 2014 - Nov 2015

  • Alfaparf + Yellow brands: double digit growth of both turnover and profitability • Alta Moda brand: restructured sales force and relaunched repackaged haircare line • Alfaparf + Yellow brands: double digit growth of both turnover and profitability • Alta Moda brand: restructured sales force and relaunched repackaged haircare line



CM Market Consulting

• Consultant for introduction of Yves Rocher France brand in Brazil

  • Jan 2013 - Jul 2014

  • Created business plan and launch strategy in Brazil • Conceived, designed and implemented the first free standing store • Team recruitment and training • Conceived and implemented e-commerce website • Created business plan and launch strategy in Brazil • Conceived, designed and implemented the first free standing store • Team recruitment and training • Conceived and implemented e-commerce website



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• General Manager Brazil - Professional Products Division

  • Jan 2009 - Dec 2012

  Brand portfolio: L'Oreal Professionnel, Kerastase, Redken and MatrixManage Brazil team of 210 members3 years of double digit turnover growth. • Fastest growing country results worldwide for the Professional division in 2009 and 2010. • Conceived, designed and implemented the L'Oreal Professionnel Institute: first L’Oreal school for hairdressers worldwide. Created franchise model and launched first franchise.• Created and developed new sales model for Matrix to extend user base to developing communities. Implemented program for creation of micro-distributers within the communities.• Identified market opportunities, managing the NPD (new product development) hub in Brazil, including market research, formula development, etc. for the Hair Care, Hair Color and Hair Treatment segments. Show less

• General Manager Argentina - Professional Products Division

  • Jul 2005 - Dec 2008

  Brand portfolio: L'Oréal Professionnel, Kérastase, Redken and Matrix brands Managed Argentina team of 90 members.Agressively grew business in 2005, 2006, 2007 and 2008, simultaneously improving 70% the profitability.• Successfully launched Redken and Matrix brands.• Conceived and implemented new professional training programs: Color Trophy, Management and Administration for Hair Salon Owners.

• General Manager Brazil - L'Oréal Professionnel Brand

  • Jan 2000 - Jun 2005

  Doubled sales over 5 years• Conceived and initiated implementation of a distributer strategy to propel sales.• Conceived, developed and successfully launched new hair color, hair straightening and first multistep hair care treatment services for Brazil.

• Marketing Manager Latin America - Professional Products Division

  • Jan 1997 - Dec 1999

  Brand portfolio: L'Oréal Professionnel, Kérastase• Coordinated the marketing strategies of all 8 countries of the zone. • Identified local consumer, client and commercial needs and developed strategies to address these needs in collaboration with the head office. • Co-developed new professional offer to address the needs of price-attractive salons.

• Product Manager Kérastase International - Professionnel Products Division

  • Jan 1994 - Dec 1996

  • Marketing New Products Development: conceived, developed and launched new products including Ciment Anti-Usure Kérastase Résistance and the Kérastase Sensitive Professional range.

• Product Manager Kérastase France - Professional Products Division

  • Sep 1991 - Dec 1993

  • Operational marketing