Experience

WINE MARKET COUNCIL

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Research Director

  • Jun 2020 - Present

  In June 2020 I was appointed Research Director of the Wine Market Council, a non-profit organization devoted to consumer research for the benefit of its members and the industry as a whole. The Wine Market Council membership includes all tiers of the U.S. wine industry, from grape growers to retailers. Full Glass Research will continue its work for clients in wine, cider, beer, cheese, fruit and other agricultural or artisanal product categories. In June 2020 I was appointed Research Director of the Wine Market Council, a non-profit organization devoted to consumer research for the benefit of its members and the industry as a whole. The Wine Market Council membership includes all tiers of the U.S. wine industry, from grape growers to retailers. Full Glass Research will continue its work for clients in wine, cider, beer, cheese, fruit and other agricultural or artisanal product categories.



Full Glass Research

• Proprietor

  • 2005 - Present

  Full Glass Research performs industry and market analysis for specialty foods and beverages. Clients include investors, regional and non-profit organizations, wineries, vineyards, breweries, cideries, food companies and farms. Services include consumer and trade research, supply/demand analysis, package testing, pricing, customer analysis, strategic planning and economic impact studies. For further information, please visit www.fullglassresearch.com.

• Owner

  • Jan 2005 - Present

  Full Glass Research provides research design and data analysis services to Wine Opinions. Wine Opinions specializes in consumer and trade market research in the wine industry. It offers the largest representative online panel of high frequency and high end wine consumers in the U.S. industry, as well as a nationwide panel of trade members covering all tiers from production and importing to retail and restaurant.



MKF

• 1 - 100 Employee

• Director of Research

  • 2000 - 2003

  Developed 1st (and only) database and model of California wine shipments to wholesale covering $20+ wines by variety, winery size and region. Prepared economic impact and market research reports for wineries and wine regions. Analyzed grape supply and demand. Developed 1st (and only) database and model of California wine shipments to wholesale covering $20+ wines by variety, winery size and region. Prepared economic impact and market research reports for wineries and wine regions. Analyzed grape supply and demand.



Sebastiani Vineyards

• Beverage Manufacturing
• 1 - 100 Employee

• Brand Manager, Manager of Marketing Analysis

  • 1990 - 2000

  Successive positions covered market analysis, brand management, market compliance, import management, strategic planning, national sales support and training. Introduced and managed several successful major brands. Successive positions covered market analysis, brand management, market compliance, import management, strategic planning, national sales support and training. Introduced and managed several successful major brands.