Experience

Smartsheet

• United States
• Software Development
• 700 & Above Employee

• Senior Director Brand and Advertising

  • May 2022 - Present

• Director of Brand and Advertising

  • Sep 2019 - May 2022



Juniper Networks

• United States
• Software Development
• 700 & Above Employee

• Senior Manager

  • Jan 2018 - Sep 2019

  Drive paid advertising and communications strategy for global campaigns. Manage both creative and advertising agencies and enable cross functional partnerships. Key decision maker in evaluating marketing strategy, tech stacks, data analytics, and digital engagement models.Noteworthy Campaigns:• Manhattan FinServ Campaign: Awareness increased by 30%o Program managed everything from creative development, media plan (digital, radio, print, out of home), pre/post brand study• Security Awareness & Full Funnel Integrated Campaign – Largest awareness effort for Juniper in 5+ years (first touch awareness to final touch lead conversion)o ABM targeting tacticso Pioneered multitouch attribution – collaborated w/ Data science team to create full-funnel data infrastructureo Resultedin250M+Impressions,15M+ video completes, 1.2M+ web visits, 80% targeted accounts reached, 4K contacts in nurture flowGlobal Execution:• Account based targeting & ABM to drive digital engagement & demand • Over 30 Demand Gen Campaign launched:o Resulted in 4x marketing qualified lead conversion increase• Driving creation of internal agency (search engine marketing and programmatic marketing team)• Manage global media investment Show less

• Associate Manager

  • Jan 2012 - Dec 2017

  Global Media Planning and ExecutionSearch Engine MarketingCorporate BrandingB2B MarketingDigital Content DevelopmentContent StrategyAgency Management and RelationshipProduct NamingProduct Design and BrandingDepartment Finance



Best Buy

• Retail
• 700 & Above Employee

• Product Processing Associate

  • Aug 2009 - Dec 2011

  I worked in merchandising strategy where I tested different product bundles. I measured velocity of different product groups against different customer segments. I also measured the bundles on margin and units per transaction.

• Store Supervisor

  • Mar 2008 - Jul 2009

  In my 1+ year as a supervisor I managed several departments. The first department I managed was the Media department. I like to think of a department as a store with-in a store. The Media department 'store' sold all movies, music, video games, and MP3 players. I managed a staff of 6 full-time employees and anywhere from 8-14 part-time employees. Best Buy then went through a reorganization where some roles where eliminated. In my store three supervisor roles were eliminated. A flex supervisor role was created and was up to the store's general manager to assign. Luckily I was chosen as the flex supervisor because my previous role was absorbed by another position. As the flex supervisor my GM piloted an innovation program I ran. This was not a conventional role for Best Buy supervisor because I actually didn't supervise anyone and I reported directly to the GM. My GM designed this role with my skill set in mind, or so he said. I was put to the task of creating traffic generating events like local film movie signing releases and car show events. I was also in charge of store innovation where I trained employees to drive innovative new ways of selling and merchandising. After about four months piloting innovation programs and organizing events my GM assigned two departments to me. The first was merchandising which allowed me to continue much of the innovation programs through the holiday season. The second department was the sales operators. This department was a pilot program designed to drive traffic into the stores and sell products over the phone. Between these two departments I was managing more employees than any other supervisor role. I am very proud of my time supervising the sales operators, we won a company award for most year-over-year growth in sales revenue. Show less

• SWAT

  • Nov 2006 - Feb 2008

  SWAT stands for "stock what's available today." In this role I ensured the inventory was accurate by completing weekly stock counts of key product groups. I researched and resolved any variances in inventory quantities. I ordered products which the store was running low on and had a high velocity or potential to sell. The majority of a store's "shrink" is caused by paperwork errors. The SWAT role was designed to mitigate paperwork errors. In 1+ year as SWAT I helped reduce my store's shrink percentage by about 2%, making my store a top performer in this metric. Show less

• Product Processing Associate

  • Sep 2005 - Nov 2006

  I started my 5+ year career at Best Buy during my last year of college at Western Washington University. In product processing my responsibility covered a wide range of duties depending on the shift I was working. Some days it was shipping and receiving. Other days I did pricing and price audits and all around merchandising. I also handled online orders for pick-ups and was trained to cover loss prevention when needed. After college I eventually transferred to the Bellevue store location where I spent a few months as a part time employee in product processing before making the jump to the full time SWAT position. Show less