Christian Lanvermann

Senior Marketing Manager Fruit of the Loom Europe & Russell Europe at Fruit of the Loom Europe
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Contact Information
us****@****om
(386) 825-5501
Location
DE
Languages
  • Deutsch Native or bilingual proficiency
  • Englisch Professional working proficiency
Skills

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Bio

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Credentials

  • Mehr Ausstrahlung mit dem Charisma-Code
    LinkedIn
    Feb, 2022
    - Nov, 2024

Experience

  • Fruit of the Loom Europe
    • Germany
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Senior Marketing Manager Fruit of the Loom Europe & Russell Europe
      • Jan 2023 - Present

      - B2B Marketing for love brands: Fruit of the Loom & Russell Europe- Development and implementation of brand strategies- Product lifecycle management & Product range management- Advertising & Communications- Calculation & Pricing- Distribution channel diversification- Leading of the Digital Marketing, Brand Marketing and Product Design teams- Budget management

    • Brand Manager Russell Europe
      • May 2016 - Dec 2022

      - B2B Marketing, product lifecycle management, price calculations, product launches - photo shootings, video shootings, catalogue production- Leadership: 2 persons - Budget responsibility

  • Charles Vögele Trading AG
    • Germany
    • Apparel & Fashion
    • 1 - 100 Employee
    • Head of POS Marketing
      • Sep 2012 - Aug 2015

      - POS marketing, visual merchandising, shop window concepts, purchase of advertising materials - Ensuring a uniform brand presence in approx. 770 stores in 7 different countries - Development and execution of sales promotion and image campaigns - Leadership: direct 4 persons, indirect: 40 persons (Deputy Senior Head of Visual Merchandising) - Budget responsibility: approx. 4,5 Mio. € - POS marketing, visual merchandising, shop window concepts, purchase of advertising materials - Ensuring a uniform brand presence in approx. 770 stores in 7 different countries - Development and execution of sales promotion and image campaigns - Leadership: direct 4 persons, indirect: 40 persons (Deputy Senior Head of Visual Merchandising) - Budget responsibility: approx. 4,5 Mio. €

  • Takko Fashion
    • Germany
    • Retail
    • 700 & Above Employee
    • Head of POS-Marketing
      • May 2008 - Aug 2012

      - POS marketing, visual merchandising, purchase of advertising materials- Ensuring a uniform brand presence in approx. 1700 stores in 16 different countries- Leadership: 5 persons- Budget responsibility: ca. 4,0 Mio. €

    • Marketing Manager
      • Nov 2003 - Apr 2008

      - Execution of national and international sales promotions- Planning and execution of shop opening campaigns

Education

  • FOM Hochschule für Oekonomie & Management
    Diplom-Kaufmann (FH) equivalent to B.A., Economics
    2004 - 2007
  • Takko Holding GmbH
    staatlich geprüfter Handelsassistent / Sales Assistant
    2000 - 2003

Community

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