Digital Marketing Manager

• Jan 2022 - Present

Creative Assistant

• Nov 2021 - Jan 2022

Label Assistant & Media Designer

• Nov 2020 - Oct 2021

- Created 2-4 original videos and content weekly using photography, motion graphics, and video editing to highlight releases in label catalog, boosting social media output from roughly 1 post a month to 2-3 times a week. - Designed and gathered assets to help lead rebranding and creation of a new visual identity in preparations for the renaming and relaunch of the record label. - Maintained record label’s online presence by curating and overseeing weekly playlists on Spotify and YouTube channel while marking areas of improvement for website and social channels. Show less

Tech Specialist

• Aug 2020 - Jan 2021

- Designed and launched a new website by identifying flaws and outdated aspects of previous iteration, improving readability and updating company portfolio with modern design; increased web traffic 122% - Improved quality of company's online portfolio by increasing average number of publicized digital assets from 5 to 20 per site. - Designed and launched a new website by identifying flaws and outdated aspects of previous iteration, improving readability and updating company portfolio with modern design; increased web traffic 122% - Improved quality of company's online portfolio by increasing average number of publicized digital assets from 5 to 20 per site.

Event Operations Intern

• Jan 2020 - May 2020

- Catalogued over 30 vendors for Outside Lands 2020, the largest independently owned music festival in the United States, and consolidated contact, payment, and contractual information within Microsoft Office & Airtable. - Facilitated communications with 5 equipment rental services at once to weigh best options for a planned activation with NBC for SXSW 2020. - Participated in brainstorming and team conversations for developing and executing potential festival properties. - Monitored media inquiries company email and assisted with administrative tasks across departments. Show less

Course Instructor, DESINV 199 - Photography Principles

• Jan 2020 - May 2020

- Developed a 10-week curriculum for a 30-student class sponsored by the Jacobs Institute for Design Innovation about the basics of digital photography and post-processing. - Instructed students using in-depth knowledge of Adobe Lightroom and Photoshop, among other Creative Cloud software. - Devised weekly lectures and monitored individual progress to provide constructive criticism on composition and creative choices. - Developed a 10-week curriculum for a 30-student class sponsored by the Jacobs Institute for Design Innovation about the basics of digital photography and post-processing. - Instructed students using in-depth knowledge of Adobe Lightroom and Photoshop, among other Creative Cloud software. - Devised weekly lectures and monitored individual progress to provide constructive criticism on composition and creative choices.

Manager, Concerts Department

• Apr 2019 - May 2020

- Managed a $100,000 annual budget and secured an additional $2,000 - $20,000 in sponsorship allocations to plan and execute 4-6 concerts a semester with attendance up to 3,000 attendees, attracting both students and Bay Area audiences.- Supervised a 20+ person team to lead talent buying, artist relations, and show production while improving department workflow by enforcing higher levels of organization and digitization of contracts, invoices, riders, meeting notes, and event debriefs.- Negotiated, composed, and edited 3 - 5 performance contracts and monetary offers at once, prioritizing artists and rentals that maximized the audience experience with careful attention to campus and general music trends.- Headed ~15 hour day-of-show duties including setting up stages/risers, configuring sound and lights with technicians, planning security, scheduling, communicating with artists, and coordinating hospitality/catering. Show less

Assistant Manager, Concerts Department

• May 2018 - Apr 2019

- Coordinated backline rental for artists according to technical rider specifications- Oversaw brainstorming sessions for artists to bring to campus and areas of improvement for concerts, including revamping safety protocols and emergency procedures.- Assisted with leading a collaboration between SUPERB Productions and the UC Theatre, a music venue in Downtown Berkeley, for an arts and music pop-up event featuring local artists and musicians.

Show Marketing Intern

• Sep 2019 - Dec 2019

- Coordinated more than 25 Instagram posts weekly through Spredfast and Later with original content creation and artist research, and oversaw content with Facebook Business Manager across 7 of Live Nation’s Instagram and Facebook accounts. - Processed over 100 advertising invoices weekly with close attention to detail for accurate accounting and filing. - Distributed promotional tickets weekly to over 20 radio stations around the Bay Area and Sacramento/Modesto. - Oversaw distribution of over 2000 individual promotional items for Cirque du Soleil: Amaluna to over 20 Bay Area businesses - Researched relevant outlets as potential promo partners or events to organically increase ticket sales, helping establish partnerships with over 20 local Bay Area businesses and assisting with planning multiple college campus ticket giveaway campaigns. Show less

President

• Apr 2018 - Apr 2019

- Restructured the organization’s reach, mission, and branding primarily by expanding and improving on-campus programming, producing 3x the number of events previously hosted while increasing membership by 60% and social media engagement by 150%. - Guided a staff of 24 members and managed a $17,000 budget to plan, promote, and host several different events celebrating Korean American culture on campus, including concerts with professional artist headliners, speaker series in tech & fashion, and career fairs & workshops (Bobby Kim of The Hundreds, Google Director Mickey Kim, Sean Miyashiro at 88rising, etc.) - Orchestrated collaborations with other Korean organizations and student government officials to promote campus inclusivity and further enrich the Korean student community. Show less

Events Assistant

• Aug 2018 - Jan 2019

- Worked in close coordination with a team to help set up and tear down events inside the International House according to diagrams provided by the Events Coordinators. - Supervised events in the International House's Great Hall. - Worked in close coordination with a team to help set up and tear down events inside the International House according to diagrams provided by the Events Coordinators. - Supervised events in the International House's Great Hall.

Production & Operations Intern

• Sep 2017 - Apr 2018

- Consulted with Artist Relations to determine proper artist needs such as hospitality and technical specifications. - Helped brainstorm and execute ways to improve operations at Café du Nord, Swedish American Music Hall, and various other Bay Area venues to ensure high-quality experiences for concertgoers. - Collected and organized artist, venue, and contact information for Noise Pop Festival 2018 in G-Suite and Microsoft Office. - Administered communication and invoicing between all vendors & food trucks for How Weird Street Faire 2018. Show less

Music Producer

• Feb 2017 - May 2017

- Collaborated with video producers and animators to create music for video projects and/or weekly podcasts that were published to the official YouTube and Facebook channel. - Composed and produced all music using Logic Pro X. - Collaborated with video producers and animators to create music for video projects and/or weekly podcasts that were published to the official YouTube and Facebook channel. - Composed and produced all music using Logic Pro X.