Christian Hoffmann

Chief Commercial Officer (CCO) at Innovopro
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Contact Information
us****@****om
(386) 825-5501
Location
Illertissen, Bavaria, Germany, DE
Languages
  • Deutsch Native or bilingual proficiency
  • Englisch Full professional proficiency

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Credentials

  • Betriebswirt (VWA) - “Degree in Business Administration and Economics”.
    Württembergische Verwaltungs- und Wirtschafts-Akademie e. V.
    Sep, 2006
    - Nov, 2024

Experience

    • Israel
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Chief Commercial Officer (CCO)
      • Apr 2023 - Present

      InnovoPro is committed to bringing unique plant-based protein ingredients to the global food market in order to create nutritious, tasty, safe, and sustainable food products. With an excellent nutritional profile, “free from” properties and wide usability in the food industry, InnovoPro´s chickpea protein is the best choice for the growing plant-based protein market. InnovoPro is committed to bringing unique plant-based protein ingredients to the global food market in order to create nutritious, tasty, safe, and sustainable food products. With an excellent nutritional profile, “free from” properties and wide usability in the food industry, InnovoPro´s chickpea protein is the best choice for the growing plant-based protein market.

    • United States
    • Food Production
    • 700 & Above Employee
    • Director Global Product Management
      • Apr 2020 - Mar 2023

      Main responsibilities: - Recognize gaps in the product portfolio and steer the alignment of the product management approach across the region. - Business Excellence: Focusing on improving business processes such as business planning, pricing, e-commerce, CRM, as well as sharing and implementing best practices between regions and external benchmarks. - Recognize market / customer penetration gaps and identify product pricing / value creation opportunities. - Identify… Show more Main responsibilities: - Recognize gaps in the product portfolio and steer the alignment of the product management approach across the region. - Business Excellence: Focusing on improving business processes such as business planning, pricing, e-commerce, CRM, as well as sharing and implementing best practices between regions and external benchmarks. - Recognize market / customer penetration gaps and identify product pricing / value creation opportunities. - Identify possibilities for optimizing capacity utilization. - Establish standardized project management processes / systems based on a structured definition and implementation of key business improvement projects. - Shea Product Management: Responsible for the global product management of Shea and Shea derivatives (e.g. price direction, allocation, etc.). - Commercialization of the agreed business strategy in the P&L by combining the efforts of Sales, Marketing, Operations and Orocurement via standard processes. - Establish standardized project management processes / systems based on a structured definition and implementation of key business improvement projects. - Establishing standardized prices and other commercial processes / systems of Global portfolio and by-product management such as supporting the regions in optimizing their product portfolios through commercial lift and shift initiatives. - Take and lead initiatives to reduce the global imbalance of by-products. - Establishment of an optimized product portfolio management and performance tracking. - Development of merchandising plans for unbalanced co-factions with regional product managers. - Support of the regional sales organizations in the introduction of new product developments and innovations.

    • Sales Director Specialties EMEA
      • Jul 2019 - Apr 2020

      Bunge Loders Croklaan is a leading producer of innovative premium quality oils, fats and special lipids for use in "Confectionary", "Bakery", "Nutrition" and many other applications, including "Non-Food" use. With over 35,000 employees Bunge Loders Croklaan ensure a seamless connection between farmers and customers among regions by producing high-quality products in a sustainable way. Main responsibilities: - Leadership & Sales Responsibility of the individual Country Teams in… Show more Bunge Loders Croklaan is a leading producer of innovative premium quality oils, fats and special lipids for use in "Confectionary", "Bakery", "Nutrition" and many other applications, including "Non-Food" use. With over 35,000 employees Bunge Loders Croklaan ensure a seamless connection between farmers and customers among regions by producing high-quality products in a sustainable way. Main responsibilities: - Leadership & Sales Responsibility of the individual Country Teams in the EMEA region for the BLC Specialties Product Portfolio - Development and Implementation of an EMEA Distribution Organization for the Specialties Portfolio of BLC. - Development & Implementation of country plans and implementation of the individual Sales & “Go to Market” Strategies.

    • Sales Director South West Europe / MEA
      • Apr 2018 - Jun 2019

      Bunge Loders Croklaan is a leading producer of innovative premium quality oils, fats and special lipids for use in "Confectionary", "Bakery", "Nutrition" and many other applications, including "Non-Food" use. With over 35,000 employees Bunge Loders Croklaan ensure a seamless connection between farmers and customers among regions by producing high-quality products in a sustainable way. Main responsibilities: - Leadership & Sales Responsibility of the individual Country… Show more Bunge Loders Croklaan is a leading producer of innovative premium quality oils, fats and special lipids for use in "Confectionary", "Bakery", "Nutrition" and many other applications, including "Non-Food" use. With over 35,000 employees Bunge Loders Croklaan ensure a seamless connection between farmers and customers among regions by producing high-quality products in a sustainable way. Main responsibilities: - Leadership & Sales Responsibility of the individual Country Teams - Integration of the former IOI Loders Croklaan Sales Organization into the new Bunge Loders Croklaan setup. - Development & Implementation of country plans and implementation of the individual Sales & “Go to Market” Strategies.

    • Sales Unit Manager Central & Eastern Europe
      • Oct 2017 - Mar 2018

      IOI Loders Croklaan is a leading producer of innovative premium quality oils, fats and special lipids for use in "Confectionary", "Bakery", "Nutrition" and many other applications, including "Non-Food" use. Main Responsibilities: - Leadership & Sales Responsibility of the Central & Eastern Europe Country Teams - Development & Implementation of the Central & Eastern Europe Customer Sales Plans and Strategies - Managing of complex customer projects

    • Sales & Business Development
      • Oct 2016 - Sep 2017

      ALPAVIT is part of the private Champignon-Hofmeister Group - with over 100 years of brand experience in one of the most tradition-steeped and successful companies in German dairy production. Within the group, ALPAVIT is responsible for manufacturing and distributing dried milk and whey products. ALPAVIT impresses globally with its years of learning, innovative power and outstanding customer service. The portfolio includes products such as Demineralized Whey Powders… Show more ALPAVIT is part of the private Champignon-Hofmeister Group - with over 100 years of brand experience in one of the most tradition-steeped and successful companies in German dairy production. Within the group, ALPAVIT is responsible for manufacturing and distributing dried milk and whey products. ALPAVIT impresses globally with its years of learning, innovative power and outstanding customer service. The portfolio includes products such as Demineralized Whey Powders, Lactose (Food / Infant / Pharma Qualities), Whey Derivatives and Roller-Dried Milk Products for Food, Confectionery, Infant und Pharmaceutical Applications. Main Responsibilities: - Leadership of the Sales Team for Pharma & Infant Nutrition - Sales & New Business Development - New Product Development & Introduction - Development and Implementation of Strategic Goals Show less ALPAVIT is part of the private Champignon-Hofmeister Group - with over 100 years of brand experience in one of the most tradition-steeped and successful companies in German dairy production. Within the group, ALPAVIT is responsible for manufacturing and distributing dried milk and whey products. ALPAVIT impresses globally with its years of learning, innovative power and outstanding customer service. The portfolio includes products such as Demineralized Whey Powders… Show more ALPAVIT is part of the private Champignon-Hofmeister Group - with over 100 years of brand experience in one of the most tradition-steeped and successful companies in German dairy production. Within the group, ALPAVIT is responsible for manufacturing and distributing dried milk and whey products. ALPAVIT impresses globally with its years of learning, innovative power and outstanding customer service. The portfolio includes products such as Demineralized Whey Powders, Lactose (Food / Infant / Pharma Qualities), Whey Derivatives and Roller-Dried Milk Products for Food, Confectionery, Infant und Pharmaceutical Applications. Main Responsibilities: - Leadership of the Sales Team for Pharma & Infant Nutrition - Sales & New Business Development - New Product Development & Introduction - Development and Implementation of Strategic Goals Show less

    • Germany
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Sales Director
      • Apr 2015 - Sep 2016

      DP Supply is a producer of "Non Dairy Ingredients" with the expertise of spry drying emulsions. The head-office is located in Emmen (Netherlands) with a production facility in Beesten (Germany). DP Supply is a 100 % daughter company of DMK in Germany. Main Responsibilities: - Global Sales Responsibility - Leadership of the Sales and Customer Service Department (multi-cultural team) - Development and implementation of strategic goals - Competitive analysis DP Supply is a producer of "Non Dairy Ingredients" with the expertise of spry drying emulsions. The head-office is located in Emmen (Netherlands) with a production facility in Beesten (Germany). DP Supply is a 100 % daughter company of DMK in Germany. Main Responsibilities: - Global Sales Responsibility - Leadership of the Sales and Customer Service Department (multi-cultural team) - Development and implementation of strategic goals - Competitive analysis

    • Netherlands
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • New Business Development / Regional Manager
      • Sep 2012 - Apr 2015

      FrieslandCampina Kievit is an acknowledged specialist in emulsifying, spray drying, micro-encapsulation and agglomeration. The portfolio includes products, such as Fatpowders, Creamers, Foamers, Toppings and Batter Stabilizers (Aerating Emulsifiers). Main Responsibilities: - New Business Development activities within the EMEA region and Russia and Ukraine - Development and implementation of strategic goals including country-specific sales measures - Technical… Show more FrieslandCampina Kievit is an acknowledged specialist in emulsifying, spray drying, micro-encapsulation and agglomeration. The portfolio includes products, such as Fatpowders, Creamers, Foamers, Toppings and Batter Stabilizers (Aerating Emulsifiers). Main Responsibilities: - New Business Development activities within the EMEA region and Russia and Ukraine - Development and implementation of strategic goals including country-specific sales measures - Technical consultancy - New Product Introduction - Member of the Expert Team "Value Selling" for Toppings / Batter Stabilizer / Creamer / Foamer

    • Area Sales Manager International
      • Feb 2011 - Sep 2012

      FrieslandCampina Kievit is an acknowledged specialist in emulsifying, spray drying, micro-encapsulation and agglomeration. The portfolio includes products, such as Fatpowders, Creamers, Foamers, Toppings and Batter Stabilizers (Aerating Emulsifiers). Main Responsibilities: - Area Responsibility (DACH - Italy - Eastern Europe - Greece - Malta - Cyprus - South America) - Distribution Management within the a.m. areas and direct responsibility for Local Heros - Technical… Show more FrieslandCampina Kievit is an acknowledged specialist in emulsifying, spray drying, micro-encapsulation and agglomeration. The portfolio includes products, such as Fatpowders, Creamers, Foamers, Toppings and Batter Stabilizers (Aerating Emulsifiers). Main Responsibilities: - Area Responsibility (DACH - Italy - Eastern Europe - Greece - Malta - Cyprus - South America) - Distribution Management within the a.m. areas and direct responsibility for Local Heros - Technical consultancy - New Product Introduction

    • Chemical Manufacturing
    • 100 - 200 Employee
    • Key Account / Strategic Account Manager Nutrition & Health
      • Sep 2003 - Feb 2011

      Cognis Nutrition & Health was a worldwide supplier of speciality chemicals and nutritional ingredients - acquired by BASF in 2010. Cognis Nutrition & Health developed and produced natural-source ingredients for the Food & HealthCare Industry. The product portfolio included products such as food emulsifiers, specialty compounds and functional ingredients from baked goods to ingredients for ready-to-eat desserts, enzymes, sterol esters, omega3 and vitamines. Main… Show more Cognis Nutrition & Health was a worldwide supplier of speciality chemicals and nutritional ingredients - acquired by BASF in 2010. Cognis Nutrition & Health developed and produced natural-source ingredients for the Food & HealthCare Industry. The product portfolio included products such as food emulsifiers, specialty compounds and functional ingredients from baked goods to ingredients for ready-to-eat desserts, enzymes, sterol esters, omega3 and vitamines. Main Responsibilities: - Key Account / Strategic Account Management - Customer development / customer projects - Customer Portfolio Management - New Product Introduction - New business and customer acquisition Show less Cognis Nutrition & Health was a worldwide supplier of speciality chemicals and nutritional ingredients - acquired by BASF in 2010. Cognis Nutrition & Health developed and produced natural-source ingredients for the Food & HealthCare Industry. The product portfolio included products such as food emulsifiers, specialty compounds and functional ingredients from baked goods to ingredients for ready-to-eat desserts, enzymes, sterol esters, omega3 and vitamines. Main… Show more Cognis Nutrition & Health was a worldwide supplier of speciality chemicals and nutritional ingredients - acquired by BASF in 2010. Cognis Nutrition & Health developed and produced natural-source ingredients for the Food & HealthCare Industry. The product portfolio included products such as food emulsifiers, specialty compounds and functional ingredients from baked goods to ingredients for ready-to-eat desserts, enzymes, sterol esters, omega3 and vitamines. Main Responsibilities: - Key Account / Strategic Account Management - Customer development / customer projects - Customer Portfolio Management - New Product Introduction - New business and customer acquisition Show less

Education

  • Württembergische Verwaltungs- und Wirtschafts-Akademie
    Betriebswirt (VWA) - “Degree in Business Administration and Economics”., Betriebswirtschaftslehre, Volkswirtschaftslehre, Rechtswissenschaften
    2003 - 2006

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