Christian Hertel
VP of Corporate Marketing at Addium- Claim this Profile
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Bio
Katie Anderson
Christian is a transformative and visionary leader. He spearheaded the daunting task of leading METER's sales organization through a tough period of transition and growth. He gave each sales team the gift of a data-driven sales vision to know when our process is working and when we need to try something new. He drove forward a company culture to make the efforts and results of the sales teams more visible and valued. He cleared the way to obtain resources for much-needed sales tools to enhance our initiatives and success. And he made time each week to connect with me and coach me through managing a sales team. The results of his leadership speak for themselves: revenue is UP!
Sierra Larson-Nash
Christian is extremely hard working, exudes confidence in his ideas, cultivates a culture of performance and creates results. Christian is the type of leader that pushes his team to perform through leading by example. Within a year in charge of the sales team, he motivated the team to be data-driven, to improve interpersonal skills with customers, and to work systematically and intentionally with defined and clear sales processes. This motivation drove us to meet or exceed our team revenue goals every month the year we worked under him directly. Even working remotely out of Germany, Christian encourages a culture of creativity, curiosity, and critical thinking by taking the time to consider and critically analyze and discuss our ideas. Through the four years I have worked with Christian at METER, he has conducted not only groundbreaking improvements in the sales team, but he also spearheaded some radical and difficult changes to the marketing strategies. Despite some pushback, his dedication to the METER brand change helped mature the company in a big way. Leads from our department only increased every year while Christian lead marketing. As a sales representative, his work marketing paved the way for our successes. At one point, he even took some time to analyze the marketing of my own company. To sit down and talk to Christian about big-picture business was a mind-opening experience. He is on my list of next-level life-changing individuals that push the bounds of human potential, and I am very grateful to have worked with him.
Katie Anderson
Christian is a transformative and visionary leader. He spearheaded the daunting task of leading METER's sales organization through a tough period of transition and growth. He gave each sales team the gift of a data-driven sales vision to know when our process is working and when we need to try something new. He drove forward a company culture to make the efforts and results of the sales teams more visible and valued. He cleared the way to obtain resources for much-needed sales tools to enhance our initiatives and success. And he made time each week to connect with me and coach me through managing a sales team. The results of his leadership speak for themselves: revenue is UP!
Sierra Larson-Nash
Christian is extremely hard working, exudes confidence in his ideas, cultivates a culture of performance and creates results. Christian is the type of leader that pushes his team to perform through leading by example. Within a year in charge of the sales team, he motivated the team to be data-driven, to improve interpersonal skills with customers, and to work systematically and intentionally with defined and clear sales processes. This motivation drove us to meet or exceed our team revenue goals every month the year we worked under him directly. Even working remotely out of Germany, Christian encourages a culture of creativity, curiosity, and critical thinking by taking the time to consider and critically analyze and discuss our ideas. Through the four years I have worked with Christian at METER, he has conducted not only groundbreaking improvements in the sales team, but he also spearheaded some radical and difficult changes to the marketing strategies. Despite some pushback, his dedication to the METER brand change helped mature the company in a big way. Leads from our department only increased every year while Christian lead marketing. As a sales representative, his work marketing paved the way for our successes. At one point, he even took some time to analyze the marketing of my own company. To sit down and talk to Christian about big-picture business was a mind-opening experience. He is on my list of next-level life-changing individuals that push the bounds of human potential, and I am very grateful to have worked with him.
Katie Anderson
Christian is a transformative and visionary leader. He spearheaded the daunting task of leading METER's sales organization through a tough period of transition and growth. He gave each sales team the gift of a data-driven sales vision to know when our process is working and when we need to try something new. He drove forward a company culture to make the efforts and results of the sales teams more visible and valued. He cleared the way to obtain resources for much-needed sales tools to enhance our initiatives and success. And he made time each week to connect with me and coach me through managing a sales team. The results of his leadership speak for themselves: revenue is UP!
Sierra Larson-Nash
Christian is extremely hard working, exudes confidence in his ideas, cultivates a culture of performance and creates results. Christian is the type of leader that pushes his team to perform through leading by example. Within a year in charge of the sales team, he motivated the team to be data-driven, to improve interpersonal skills with customers, and to work systematically and intentionally with defined and clear sales processes. This motivation drove us to meet or exceed our team revenue goals every month the year we worked under him directly. Even working remotely out of Germany, Christian encourages a culture of creativity, curiosity, and critical thinking by taking the time to consider and critically analyze and discuss our ideas. Through the four years I have worked with Christian at METER, he has conducted not only groundbreaking improvements in the sales team, but he also spearheaded some radical and difficult changes to the marketing strategies. Despite some pushback, his dedication to the METER brand change helped mature the company in a big way. Leads from our department only increased every year while Christian lead marketing. As a sales representative, his work marketing paved the way for our successes. At one point, he even took some time to analyze the marketing of my own company. To sit down and talk to Christian about big-picture business was a mind-opening experience. He is on my list of next-level life-changing individuals that push the bounds of human potential, and I am very grateful to have worked with him.
Katie Anderson
Christian is a transformative and visionary leader. He spearheaded the daunting task of leading METER's sales organization through a tough period of transition and growth. He gave each sales team the gift of a data-driven sales vision to know when our process is working and when we need to try something new. He drove forward a company culture to make the efforts and results of the sales teams more visible and valued. He cleared the way to obtain resources for much-needed sales tools to enhance our initiatives and success. And he made time each week to connect with me and coach me through managing a sales team. The results of his leadership speak for themselves: revenue is UP!
Sierra Larson-Nash
Christian is extremely hard working, exudes confidence in his ideas, cultivates a culture of performance and creates results. Christian is the type of leader that pushes his team to perform through leading by example. Within a year in charge of the sales team, he motivated the team to be data-driven, to improve interpersonal skills with customers, and to work systematically and intentionally with defined and clear sales processes. This motivation drove us to meet or exceed our team revenue goals every month the year we worked under him directly. Even working remotely out of Germany, Christian encourages a culture of creativity, curiosity, and critical thinking by taking the time to consider and critically analyze and discuss our ideas. Through the four years I have worked with Christian at METER, he has conducted not only groundbreaking improvements in the sales team, but he also spearheaded some radical and difficult changes to the marketing strategies. Despite some pushback, his dedication to the METER brand change helped mature the company in a big way. Leads from our department only increased every year while Christian lead marketing. As a sales representative, his work marketing paved the way for our successes. At one point, he even took some time to analyze the marketing of my own company. To sit down and talk to Christian about big-picture business was a mind-opening experience. He is on my list of next-level life-changing individuals that push the bounds of human potential, and I am very grateful to have worked with him.
Experience
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Addium
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United States
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Technology, Information and Internet
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1 - 100 Employee
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VP of Corporate Marketing
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Jan 2023 - Present
Leading the marketing charge at Addium, I've proudly created and launched a brand at the forefront of the agricultural revolution. We harness data to innovate solutions in Controlled Environment Agriculture, Food Production, and Crop Management. Our Impact: 35,000 commercial clients growing in direction and quality 60 million daily readings fueling decisions for a greater tomorrow 3 global locations ensuring reach and reliability Rooted in science, with a commitment to quality and safety, we're shaping the future of food and agriculture. If you're interested in learning more about Addium or how we can grow together, feel free to connect. Show less
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AROYA (by Addium)
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United States
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Software Development
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1 - 100 Employee
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Vice President of Marketing
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Dec 2019 - Dec 2022
When it comes to cultivation, the stakes are high. That's why AROYA has developed a system that empowers your organization to overcome any obstacle standing in the way of quality, yield, and profit. With a combination of advanced sensors, scientific expertise, and intelligent software, our system acts like a fully-staffed R&D department, constantly working to build a brighter future for your business. When it comes to cultivation, the stakes are high. That's why AROYA has developed a system that empowers your organization to overcome any obstacle standing in the way of quality, yield, and profit. With a combination of advanced sensors, scientific expertise, and intelligent software, our system acts like a fully-staffed R&D department, constantly working to build a brighter future for your business.
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METER Group
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United States
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Research Services
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100 - 200 Employee
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Vice President of Marketing
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Jan 2020 - Aug 2022
- Implementation of growth marketing team to enable revenue acceleration- Brand awareness campaign execution „Meltdown Flags“ (www.meltdownflags.com)
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Vice President Sales and Marketing
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Aug 2018 - Jan 2020
- Developed target state sales and marketing technology landscape- Sales team transformation into POD system- Elevated inbound and outbound lead growth through establishing service level agreements (SLA)- Brand awareness campaign execution „Made in Fukushima“ (www.madeinfukushima.com)
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Director of Marketing
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Jul 2016 - Jul 2018
- Launched METER brand and brand implementation- Headed digital marketing transformation
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UMS AG
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Germany
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Environmental Services
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Leiter Globales Marketing
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Oct 2014 - Jun 2016
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Manager der Marketing- und PR-Abteilung
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Jan 2012 - Sep 2014
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Bayerische Landesanstalt für Wald und Forstwirtschaft (LWF)
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Germany
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Research Services
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1 - 100 Employee
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Project Coordinator
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Apr 2011 - Dec 2011
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Technical University of Munich
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Germany
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Research Services
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700 & Above Employee
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Research Scientist
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Apr 2008 - Mar 2011
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Education
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Katholische Universität Eichstätt-Ingolstadt
Community
