Experience

Bonnier Publications A/S

• Denmark
• Media Production
• 100 - 200 Employee

• Creative Director

  • Jul 2022 - Present



Baum und Pferdgarten

• Denmark
• Apparel & Fashion
• 1 - 100 Employee

• Art Director

  • Apr 2022 - Present

• Communications Director

  • Dec 2019 - Apr 2022



Samsøe Samsøe

• Denmark
• Retail Apparel and Fashion
• 200 - 300 Employee

• Head of PR & Marketing

  • Nov 2016 - Dec 2019



Baum und Pferdgarten

• Denmark
• Apparel & Fashion
• 1 - 100 Employee

• Head of PR & Communications

  • Jan 2013 - Nov 2016



Designers Remix

• Retail Apparel and Fashion
• 1 - 100 Employee

• PR Manager

  • Jul 2012 - Dec 2012



ALT for damerne, Egmont

• Fashion Director

  • May 2011 - Jun 2012

  • Heading the fashion team of 8 people• Responsible for all dialogue with freelance stylist in terms of conceptual guidelines, deadlines etc.• Producing main fashion stories; giving creative direction, running the production as well as doing the actual fashion styling• Producing fashion guides and small feature stories• Participating in internal and external meetings regarding strategy, advertising, collaborations etc.• Representing the magazine at various events, receptions, shows etc.

• Fashion Editor

  • Aug 2009 - May 2011

  • Producing main fashion stories; giving creative direction, running the production as well as doing the actual fashion styling• Producing fashion guides• Participating in internal and external meetings regarding strategy, advertising, collaborations etc.• Representing the magazine at various events, receptions, shows etc.



Baum und Pferdgarten

• Denmark
• Apparel & Fashion
• 1 - 100 Employee

• PR & Marketing Manager

  • Apr 2007 - Aug 2009

  • Heading the PR Department with a team of 2-4 people• Responsible for budgets, strategy, targets, and reporting in all markets (Europe)• Running all press dialogue in Denmark• Overseeing and supporting all press activities in other markets (Europe)• Running the production of campaign imagery, look books etc.• Coordinating the production of the biannual runway show• Writing press releases as well as other text material• Strengthening VIP-relationships • Heading the PR Department with a team of 2-4 people• Responsible for budgets, strategy, targets, and reporting in all markets (Europe)• Running all press dialogue in Denmark• Overseeing and supporting all press activities in other markets (Europe)• Running the production of campaign imagery, look books etc.• Coordinating the production of the biannual runway show• Writing press releases as well as other text material• Strengthening VIP-relationships



inq

• Brand Advisor

  • Feb 2006 - Mar 2007

  • Negotiating budgets with existing and new clients• Advising fashion clients on how to operate in the Scandinavian Market• Arranging Press Days, Shows and events for clients• Placing feature stories for clients• Writing press releases as well as other text material• Managing showroom team of 5 people• Overseeing the daily dialogue with media in Denmark, Norway, and Sweden • Negotiating budgets with existing and new clients• Advising fashion clients on how to operate in the Scandinavian Market• Arranging Press Days, Shows and events for clients• Placing feature stories for clients• Writing press releases as well as other text material• Managing showroom team of 5 people• Overseeing the daily dialogue with media in Denmark, Norway, and Sweden



Louis Vuitton

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Press Officer

  • Jan 2005 - Jan 2006

  • Having daily contact with editors, stylists, and journalists • Coordinating the dressing of VIPs• Coordinating the requests from publications for product samples, product information, and corporate information • Overseeing the daily sending out of samples as well as the following up of their return• Dealing with the media monitoring and analysing agencies• Liaising with Louis Vuitton offices in Paris and New York for international requests and shoots abroad

• PR Assistant (internship)

  • Oct 2004 - Dec 2004

  • Assisting the Press Officer.• Sending out samples and following up on their return.• Supplying information for editorial credits

• Part-time Sales Associate and Visual Merchandiser

  • Mar 2000 - Sep 2004

  • Selling on the shop floor.• Merchandising the window displays.• Merchandising for various events.



Unique Models

• Part-time model

  • Jun 1999 - Aug 2003

  • Working as a model in Copenhagen, London, Milan, Paris, and Tokyo. • Doing shows, editorials, showrooms and catalogues for clients such as L’Uomo Vogue, Paul Smith, and Yohji Yamamoto • Working as a model in Copenhagen, London, Milan, Paris, and Tokyo. • Doing shows, editorials, showrooms and catalogues for clients such as L’Uomo Vogue, Paul Smith, and Yohji Yamamoto



Style Counsel

• Advertising Services
• 1 - 100 Employee

• Stylist Assistant

  • Aug 1998 - Feb 1999

  • Calling-in and collecting samples for fashion shoots. • Pre-editing clothing collections for campaigns and shows.• Dressing and styling models at shoots and shows. • Calling-in and collecting samples for fashion shoots. • Pre-editing clothing collections for campaigns and shows.• Dressing and styling models at shoots and shows.



Birger Christensen Collective

• Denmark
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Sales Associate

  • 1996 - 1998