Christian Cardenal
Director de Cuentas at We Are SEPTEMBER- Claim this Profile
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Alemán Limited working proficiency
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Inglés Full professional proficiency
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Bio
Carlos Vasallo Bolander
Christian has a broad experience in advertising and will constantly go that extra mile for his clients which sets him apart from the rest. His knowledge of Spanish marketing&adverting is exceptional. He has also huge creative and strategic skills that makes him understand both client and agency´s side. Committed and highly motivated he's a real pleasure to work with.
Paul Kortenoever
Conocí a Cristian en su etapa en TAPSA como Director de Cuentas para nuestras marcas LA VIEJA FÁBRICA, FRAGATA, BOLADO y SUSARON y tuve el privilegio de trabajar con él en el desarrollo de varias campañas de publicidad. Aparte de ser un gran profesional del mundo de la comunicación y del marketing, fue un verdadero
Carlos Vasallo Bolander
Christian has a broad experience in advertising and will constantly go that extra mile for his clients which sets him apart from the rest. His knowledge of Spanish marketing&adverting is exceptional. He has also huge creative and strategic skills that makes him understand both client and agency´s side. Committed and highly motivated he's a real pleasure to work with.
Paul Kortenoever
Conocí a Cristian en su etapa en TAPSA como Director de Cuentas para nuestras marcas LA VIEJA FÁBRICA, FRAGATA, BOLADO y SUSARON y tuve el privilegio de trabajar con él en el desarrollo de varias campañas de publicidad. Aparte de ser un gran profesional del mundo de la comunicación y del marketing, fue un verdadero
Carlos Vasallo Bolander
Christian has a broad experience in advertising and will constantly go that extra mile for his clients which sets him apart from the rest. His knowledge of Spanish marketing&adverting is exceptional. He has also huge creative and strategic skills that makes him understand both client and agency´s side. Committed and highly motivated he's a real pleasure to work with.
Paul Kortenoever
Conocí a Cristian en su etapa en TAPSA como Director de Cuentas para nuestras marcas LA VIEJA FÁBRICA, FRAGATA, BOLADO y SUSARON y tuve el privilegio de trabajar con él en el desarrollo de varias campañas de publicidad. Aparte de ser un gran profesional del mundo de la comunicación y del marketing, fue un verdadero
Carlos Vasallo Bolander
Christian has a broad experience in advertising and will constantly go that extra mile for his clients which sets him apart from the rest. His knowledge of Spanish marketing&adverting is exceptional. He has also huge creative and strategic skills that makes him understand both client and agency´s side. Committed and highly motivated he's a real pleasure to work with.
Paul Kortenoever
Conocí a Cristian en su etapa en TAPSA como Director de Cuentas para nuestras marcas LA VIEJA FÁBRICA, FRAGATA, BOLADO y SUSARON y tuve el privilegio de trabajar con él en el desarrollo de varias campañas de publicidad. Aparte de ser un gran profesional del mundo de la comunicación y del marketing, fue un verdadero
Experience
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Director de Cuentas
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Aug 2015 - Present
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Scrum&Sons
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United States
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Director de Cuentas
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Aug 2014 - Aug 2015
Pernod Ricard (Malibu); Piemontesa; Pani&Pasta; Instituto de Empresa (I E) Pernod Ricard (Malibu); Piemontesa; Pani&Pasta; Instituto de Empresa (I E)
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El Cuartel
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Spain
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Advertising Services
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1 - 100 Employee
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Director de Cuentas
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Nov 2013 - Jun 2014
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NHN
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Oil and Gas
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Marketing and Advertising Consultant
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Feb 2013 - Apr 2013
Consulting service for the launch of the brand LINE in Spain. Implementation of the adjudication process of the account between the main advertising and media groups. Supervision of production and media planning advertising campaign developed in Television and Internet. http://www.youtube.com/watch?v=P3JKlR49uE0 Consulting service for the launch of the brand LINE in Spain. Implementation of the adjudication process of the account between the main advertising and media groups. Supervision of production and media planning advertising campaign developed in Television and Internet. http://www.youtube.com/watch?v=P3JKlR49uE0
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Client Services Director
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Mar 2012 - Dec 2012
BBVA: corporate area, Innovation, CIB (Corporate and Investment Banking), GR&BB (Global Retail & Business Banking) BBVA: corporate area, Innovation, CIB (Corporate and Investment Banking), GR&BB (Global Retail & Business Banking)
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McCann Erickson
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Technology, Information and Internet
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Account Director
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2005 - Jul 2011
After the first few months in which I manage Mastercard, Spanair, Costa Cruceros and BenQ-Siemens accounts, the agency gets Movistar as new client . My previous experience in the mobile telephone market is a key to my joining the team that provides service to this client as the Account Director.I was subsequently awarded the following clients: Telefónica, Yell, MAPFRE Familiar (Cars, Motorcycles, Health, Home), also taking an active part in the New Bussines activity as a member of the account team that manages to win Ron Barceló as a client. Show less
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Grupo PUBLICIS
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Spain
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Account Director
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Jul 2005 - Oct 2005
Launch of new brand Movistar in Spain (M)Manage, coordinate and produce the Movistar rebranding campaign in Spain, launched together in 17 countries in LATAM.Later development of the first campaigns that respond and follow-up the new brand launch (Welcome Promotion, Fernando Alonso, M Play, Office Movistar, Summer Promotion) Launch of new brand Movistar in Spain (M)Manage, coordinate and produce the Movistar rebranding campaign in Spain, launched together in 17 countries in LATAM.Later development of the first campaigns that respond and follow-up the new brand launch (Welcome Promotion, Fernando Alonso, M Play, Office Movistar, Summer Promotion)
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Account Director
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1999 - 2005
The first brand to which I give support in TAPSA is AMENA , namely the Business division.Subsequent management of the following clients: Isla Mágica, Multiopticas, Persán (Detergents-FLOTA, Puntomatic), TESORO PÚBLICO, EL MUNDO, AVIVA (Insurance), COVAP (Milk Industry in Andalusia), ANGEL CAMACHO (La Vieja Fábrica marmalade), TVE (commercial Division), Gaceta de los Negocios, FLEX (who won a Sol de Oro) and CEPSA. My team developed the corporate communications manual for CEPSA Gas Distribution Network in Spain. I also take part in New Bussines projects, specifically contests for DGT, Labour and Social Affairs Ministery, FROM, WOMEN'S INSTITUTE, PROFFESIONAL TRAINING, Spanish Post Office , Visionlab, Última Hora, Daewoo. Show less
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Ruiz Nicoli
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Advertising Services
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1 - 100 Employee
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Account Supervisor
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1996 - 1999
Start playing my role as Account Supervisor for Movistar and MoviLine’s last campaigns.Movistar brand arrives in LATAM (Brazil). I am responsible for the Movistar brand image campaign and also for the maintenance, promotions and tactical campaigns in Brazil (Rio de Janeiro), following the acquisition by Telefónica company TELERG CELL.I was subsequently awarded the management of TOYOTA brand and made the campaigns for the launch of its AVENSIS model. Start playing my role as Account Supervisor for Movistar and MoviLine’s last campaigns.Movistar brand arrives in LATAM (Brazil). I am responsible for the Movistar brand image campaign and also for the maintenance, promotions and tactical campaigns in Brazil (Rio de Janeiro), following the acquisition by Telefónica company TELERG CELL.I was subsequently awarded the management of TOYOTA brand and made the campaigns for the launch of its AVENSIS model.
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Account Executive
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1993 - 1996
My work as an Account Executive begins with my integration into the team giving support to PEPSICO by developing campaigns for Seven Up. Then I join the accounts team that serves Renault (Twingo) and participate in the contest to earn a full account to manage communication across the range. I am part of the team conducting the campaigns for the “Megan Launch Program". My work as an Account Executive begins with my integration into the team giving support to PEPSICO by developing campaigns for Seven Up. Then I join the accounts team that serves Renault (Twingo) and participate in the contest to earn a full account to manage communication across the range. I am part of the team conducting the campaigns for the “Megan Launch Program".
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Education
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Centro Español de Nuevas Profesiones
Diplomado, Publicidad