Experience

Mazars in the Philippines

• Philippines
• Accounting
• 1 - 100 Employee

• • Sep 2021 - Present

  - Lead marketing and communication efforts of Mazars in the Philippines while coordinating with regional and global marketing communication teams - Develop marketing plans driven by financial and non-financial marketing KPIs- Propose and manage budgets based on business objectives- Planning, implementation, and evaluation of owned, paid, and earned digital campaigns- Manage digital agencies and ensure achievement of agreed KPIs

• • Jul 2020 - Sep 2021

  - Lead marketing and communication efforts of Mazars in the Philippines while coordinating with regional and global marketing communication teams - Organize the Philippine launch of the new brand identity for Mazars- Planning, implementation, and evaluation of owned, paid, and earned digital media campaigns- Manage digital agencies and ensure achievement of agreed KPIs



ACPAPP

• Philippines
• Accounting

• Chairperson - Website Development Committee

  • Jan 2023 - Present

  Appointed Chairperson of the Website Development Committee of the Association of Certified Public Accountants in Public Practice - Oversee the design, development, launch, and maintenance of the website - Improve member experience by determining and implementing design and functional improvements Appointed Chairperson of the Website Development Committee of the Association of Certified Public Accountants in Public Practice - Oversee the design, development, launch, and maintenance of the website - Improve member experience by determining and implementing design and functional improvements



Urban Dweller

• Philippines
• Book and Periodical Publishing

• Blogger

  • Apr 2020 - Dec 2022

  Maintaining and creating website content. Engaging users through social media and other channels. Maintaining and creating website content. Engaging users through social media and other channels.



PurpleBug, Inc - Marketing Tech Integrator Company

• Philippines
• Technology, Information and Media
• 1 - 100 Employee

• • Mar 2019 - Aug 2020

  Finding creative and strategic ways to solve business problems.Oversee and execute the following activities:Strategy and Conceptualization for Campaign Pitches to Potential ClientsCompetitor Performance Research and ScanningConsumer Behavior ResearchDeck Preparation and Presentation to ClientsResearch and Development of New Marketing Services and PlatformsB2B Digital Marketing of our agency's services across Digital PlatformsTeam Management and CoordinationPerformance Data Monitoring and AnalysisProject OversightReports to the agency's CEO and Corporate Communications & Brands Head Show less

• • Jun 2018 - Mar 2019

  Contributing the company's creative and technical services for various acclaimed brands.These include:- developing digital campaigns from awareness to conversion to advocacy through strategies in Social Media Management, Digital Ads, Reputation Management, Social Listening, and Community Management;- overseeing the execution and implementation of campaigns;- copywriting and graphics editing;- creating stories that connect with online audiences;- analyzing and interpreting online data to improve campaigns and maximize results. Show less



InFuturo

• Professional Training and Coaching
• 1 - 100 Employee

• Junior Assistant to the General Manager

  • Jan 2018 - Jun 2018