Experience

PACCAR Parts

• United States
• Truck Transportation
• 500 - 600 Employee

• Senior Product Marketing Manager

  • Jul 2022 - Present

  Responsible to manage the Product Marketing Team dedicated for PACCAR Parts in the Mexican Market, achieving country specific sales objectives, gross margin, profit for all the business units in Mexico. Develop market specific product offering, branding, distribution and pricing strategies. Manage Supplier relationship for PACCAR Parts Mexico, including product offering, sales terms, supplier performance and corrective actions.Built business relationship with Truck dealers in Mexico including Dealer Principals and Parts managers, to identify country specific Business opportunities. Develop and maintains all dealers communications about product offering, promotions and campaigns. Plan promotions, marketing events, product sales training, Product Cataloging and other specific programs. Work with aftermarket purchasing and suppliers to negóciate cost reductions for specific programs and specific countries. Show less

• Product Marketing Manager Mexico - LATAM

  • Jul 2013 - Jul 2023

  Marketing Product Manager in PACCAR Parts responsible for strategic aftermarket programs in Mexico, Central and South America. With a $200M USD Market sales on different business units, I have control of new product introductions, advertising, market share analysis, product promotion, training development, business negotiation, supplier relations. Involvement with all the aftermarket departments including parts and service.



Kenworth Truck Co.

• United States
• Truck Transportation
• 700 & Above Employee

• Service Technical Training Coordinator

  • Dec 2011 - Jul 2013

  As Technical Training Trainer In Kenworth Division I implemented over 100 weekly training sessions with Kenworth and Peterbilt dealers nationwide driving results, training over improving technical skills about different truck systems. Also, prepared technical representatives on the two most recent projects for Kenworth in the last 10 years. Also hosted in-house training and customer visits at our Kenworth truck factory. As Technical Training Trainer In Kenworth Division I implemented over 100 weekly training sessions with Kenworth and Peterbilt dealers nationwide driving results, training over improving technical skills about different truck systems. Also, prepared technical representatives on the two most recent projects for Kenworth in the last 10 years. Also hosted in-house training and customer visits at our Kenworth truck factory.



PACCAR México

• Mexico
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Sales Engineer

  • Aug 2009 - Dec 2011

  Supporting dealers and customers to configure the best truck options for an optimal performance, better fuel economy and better resale value. Implement Kenworth dealer training in sales configuration. Supporting dealers and customers to configure the best truck options for an optimal performance, better fuel economy and better resale value. Implement Kenworth dealer training in sales configuration.