Christian Alan Vibar
Performance Marketing Manager at Magic, Inc- Claim this Profile
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Bio
Thirdy V.
Christian was one of the most skilled and most talented persons I've worked with. He knows his priorities and he works his best to achieve his goals. I look up to him because of his determination and passion to his craft.
Gino Avena
Worked alongside Christian in Monolith. I admire his ability to turn ideas into scalable marketing campaigns. He is relentless in making things happen for our clients. And his work helped the company establish strong relationship with our clients. He is a leader who is always keen on helping everyone in the team perform better.
Thirdy V.
Christian was one of the most skilled and most talented persons I've worked with. He knows his priorities and he works his best to achieve his goals. I look up to him because of his determination and passion to his craft.
Gino Avena
Worked alongside Christian in Monolith. I admire his ability to turn ideas into scalable marketing campaigns. He is relentless in making things happen for our clients. And his work helped the company establish strong relationship with our clients. He is a leader who is always keen on helping everyone in the team perform better.
Thirdy V.
Christian was one of the most skilled and most talented persons I've worked with. He knows his priorities and he works his best to achieve his goals. I look up to him because of his determination and passion to his craft.
Gino Avena
Worked alongside Christian in Monolith. I admire his ability to turn ideas into scalable marketing campaigns. He is relentless in making things happen for our clients. And his work helped the company establish strong relationship with our clients. He is a leader who is always keen on helping everyone in the team perform better.
Thirdy V.
Christian was one of the most skilled and most talented persons I've worked with. He knows his priorities and he works his best to achieve his goals. I look up to him because of his determination and passion to his craft.
Gino Avena
Worked alongside Christian in Monolith. I admire his ability to turn ideas into scalable marketing campaigns. He is relentless in making things happen for our clients. And his work helped the company establish strong relationship with our clients. He is a leader who is always keen on helping everyone in the team perform better.
Credentials
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Hubspot Marketing Software
HubSpotFeb, 2022- Nov, 2024 -
Hubspot Reporting
HubSpotFeb, 2022- Nov, 2024 -
Google Analytics Certification
GoogleDec, 2018- Nov, 2024 -
Google Adwords Certification
GoogleJun, 2018- Nov, 2024
Experience
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Magic
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United States
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Outsourcing and Offshoring Consulting
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500 - 600 Employee
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Performance Marketing Manager
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Sep 2018 - Present
Magic is a YCombinator and Sequoia-backed company that provides dedicated assistants to SMBs. As Magic's Performance Marketing Manager, I am in charge of using paid acquisition efforts to grow our user count in close collaboration with our sales team. My responsibilities include: - Manages user acquisition efforts using paid media (Facebook Ads, Google Ads, Quora Ads, LinkedIn Ads, iOS Search Ads) - Builds top of funnel strategies for testing - Ideating and executing client acquisition strategies through SEO and organic social channels - In charge of marketing analytics, KPI setting, and reporting Some of the key projects and achievements I have: - Up to 85% reduction in cost per lead in Google Ads and Facebook Ads - Increased weekly qualified lead volume from 20 per week to 300 per week through paid advertising - Successfully scaled paid social and paid search spending from $5000/mo to $180,000/mo while maintaining cost per lead targets - My efforts have contributed to 50% of total new revenue in one of our key products (around $400k MRR and still growing) - Launching new client acquisition strategies in LinkedIn - Revamping SEO content strategy for getmagic.com Show less
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Project Productivity
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Professional Training and Coaching
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Founder
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Apr 2020 - Dec 2021
I create personalized schedules and help build sustainable and lasting routines for freelancers, professionals, and business owners. When you partner with me, I will help you on the following: - Create a schedule that works with your goals and lifestyle - Help you create habits that last for life - Help you regain focus and eliminate mental clutter - 1:1 coaching through chat or online meetings I create personalized schedules and help build sustainable and lasting routines for freelancers, professionals, and business owners. When you partner with me, I will help you on the following: - Create a schedule that works with your goals and lifestyle - Help you create habits that last for life - Help you regain focus and eliminate mental clutter - 1:1 coaching through chat or online meetings
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Monolith Growth Consulting
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Singapore
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Advertising Services
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1 - 100 Employee
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Senior Growth Marketing Manager
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Dec 2019 - Dec 2020
Managed a portfolio of clients in the ecommerce and lead generation space. My role consists of being the key strategist for all accounts under my portfolio and people manager of 5 account managers. Some of the key projects I have developed in my role: 1. Paid advertising strategies for Lazada and Shopee clients, resulting into consistent 20% month-on-month revenue and ROAS growth 2. Internal process streamlining of SOPs for account managers, resulting to increased client retention and upsells 3. Leading skills training, coaching, and mentorship for account managers, enabling them to be promoted into senior roles 4. Leads innovation projects for Facebook Advertising measurement and A/B testing Show less
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Monolith Growth Consulting
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Singapore
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Advertising Services
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1 - 100 Employee
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Senior Growth Marketing Manager
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Jun 2018 - Sep 2018
- Lead strategist for 6 clients in the ecommerce, membership, and SaaS space- Led the day-to-day operations of the Monolith Growth Team using Agile Marketing methodologies- Trained and supported digital marketing specialists to help refine their skills and build functional expertise across paid media platforms (Google Ads & Facebook), SEO, Content, and data analysis
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Growth Marketing Manager
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Jan 2017 - Jun 2018
- Proven capacities in SEM, SEO, Content Marketing, CRO, and Digital Marketing Analytics- In charge of executing digital marketing strategies set by the Managing Director- Leads testing and iteration projects for activities across the entire marketing funnel, as well as reporting KPIs and evaluating next steps based on data gatheredKey achievements:- Average of 50% improvement on cost/conversion and 2x qualified lead volume improvement for membership and local business clients- Average of 5:1 ROAS on eCommerce campaigns (Facebook and Google AdWords)- Led the creation of the Monolith Playbook, a 2,000 page document that company uses to execute PPC, SEO, Content, CRO, and marketing analytics campaigns Show less
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Surefire Social (See New Company Page)
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United States
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Marketing Services
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1 - 100 Employee
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SEO Specialist
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Aug 2015 - Dec 2016
- Assessed health of client sites and search profiles by performing highly detailed website audits. - Performed keyword research for optimization. Provides optimal keywords to be used for content creation and promotion. - Recommended proper website architecture, content, interlinking, and other technical factors to improve clients' search engine rankings. - Implemented, used, and maintained SEO software tools to identify, diagnose, and monitor search-related issues
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Junior Social Media Specialist
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Oct 2014 - Aug 2015
- Creates and implements social media strategies for the company's clients. - Handles the clients social media accounts: Facebook, Twitter, Google+, LinkedIn, and Houzz. - Writes copies for social media promotion. - Performs outreach activities to blogs, websites, and online influencers.
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Mineski.net
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Quezon City
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Website Editor
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Jun 2013 - Aug 2014
- Writes about video games and esports as seen on Mineski.net. - Proofreads and edits articles before publication. Manages the Mineski.net CMS. - Handles the organization's social media accounts. Writes news scripts for YouTube segments. - Writes about video games and esports as seen on Mineski.net. - Proofreads and edits articles before publication. Manages the Mineski.net CMS. - Handles the organization's social media accounts. Writes news scripts for YouTube segments.
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Endlessrise Inc
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Advertising Services
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1 - 100 Employee
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SEO Specialist
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Oct 2012 - Oct 2013
- Writes scripts for video promotion. - Searches for blogs and websites across different niches to be used for outreach activities. - Writes and edits blog comments to be used for link-dropping. - Assigns tasks to team members. - Writes and edits scripts for video promotion. - Writes scripts for video promotion. - Searches for blogs and websites across different niches to be used for outreach activities. - Writes and edits blog comments to be used for link-dropping. - Assigns tasks to team members. - Writes and edits scripts for video promotion.
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Education
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2007 - 2011
Pamantasan ng Lungsod ng Maynila
Bachelor of Science, Registered Nursing/Registered Nurse
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