Experience

Gruppo Sanpellegrino

• Food and Beverage Services
• 100 - 200 Employee

• Area Manager LATAM & Caribbean

  • Mar 2022 - Present



UADV MARKETING

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • Sep 2021 - Mar 2022



Premium Brands - Perú

• Peru
• Manufacturing
• 1 - 100 Employee

• • Jan 2016 - Jun 2018

  • Increased overall sales in period 2017 – 2018 by 15%• Developed the category of San Pellegrino brands in supermarkets through tactical and efficient promotional planning, increasing the shelf space by 25% and consequently the sellout by almost 60% in period 2016-2017• Introduced and codified PET presentations of San Pellegrino brands in big chains, becoming the most sold SKU of the brand in this type of clients. Exceeding sales target helped then introduce 6-pack format• Performed the first cross-category promotion in the region with the ISD and a premium spirit, positioning the sparkling drinks as the perfect mixer, resulting in an increase of sellout volume of almost 3x during the duration of the action. Both categories leveraged each other by sharing attractive shelf spaces and margins for attractive promotions• Led and implemented the Co-Distribution project valued in US$450,000 in revenues, reducing costs and maximizing revenues up to approximately US$600,000 in one year• Created a sales incentive plan for sales force for months of November and December (campaign), having as a result a 15% increase in sales compared to same months of last year with no plan• Executed a cross-category promotion in biggest supermarket group CENCOSUD with brands Montes and illy, having as a result a 150% increase in sales of Montes compared YTD to last yearSupervised directly by the Commercial Manager. Show less

• • Jan 2014 - Dec 2015

  • Led the Go-To-Market Strategy for Kaiken Wines, exceeding target by 15%• Launched and managed Chandon’s Facebook Fan Page in Peru, achieving the highest engagement rate in the region compared to other Chandon distributors• Introduced Kaiken to the supermarket group CENCOSUD. 50% of sales were made by this client• Implemented an incentive plan of Montes for restaurant clients rewarding an all included experience tovineyards and winery

• • Jun 2013 - Dec 2013

  • Executed and supervised the brand activation of Acqua Panna & S. Pellegrino for the Latin America's 50 Best Restaurants held in Peru• Controlled brands ́ budgets and sent bi-monthly reports to brand managers• Entered invoices of marketing expenses on the system and responsible for correct compilation of accounting documents in order to sustain and collect annual budget refund for each brand



Kimberly-Clark

• United States
• Manufacturing
• 700 & Above Employee

• Sales Trainee - Retail Sales Channel

  • Mar 2012 - Aug 2012

  • Analyzed sales ́ data and elaborated graphs and tables to present this information to brand managers • Compiled and registered all products of company that appeared on advertising of supermarkets each 15 days separating by type • Analyzed sales ́ data and elaborated graphs and tables to present this information to brand managers • Compiled and registered all products of company that appeared on advertising of supermarkets each 15 days separating by type