Experience

Imagemme

• United States
• Design Services
• 1 - 100 Employee

• Creative Director

  • May 2016 - Present

  • Successfully directed and designed multifaceted projects, taking the lead in serving as the main point of contact for clients. Projects include branding and packaging design for Midea's Innova vacuum cleaner line sold in Walmart, Focusrite's new Vocaster product line, Clover's sustainable makeup line exclusive to RiteAid, and the packaging system for Kodak's Smile camera and printer line.• Led and supported a team of up to 5 designers, including graphic designers, industrial designers, and freelancers, to serve as the external design team for Greenlane, Grenco Science, Clove + Hallow, AFH and their subsidiary brands, while working directly with leadership.• Collaborated with strategists, copywriters, engineers, developers and external vendors to meet client expectations and project goals.• Reviewed team work throughout project timelines and prior to hand off to ensure the goals of brief were met and that design work lived up to standards of the studio.• Contributed to business growth by participating in sales initiatives, which included writing and producing proposals, conducting exploratory calls with potential clients, and participating in the staffing and employee review process.• Mentored design team and interns on best practices and encouraged them to push their designs to the next level leading to successful launches of brands including Risewell, and the K.Haring Glass Collection. Show less

• Lead Designer

  • Oct 2009 - May 2016

  • Led a multidisciplinary team to create new innovative packaging design concepts for Samsung's corporate holiday gift boxes featuring the Galaxy line of products.• Conceptualized and executed event branding concepts and production ready assets for Mercedes Benz Fashion - Swim Week Miami in collaboration with Almeter Design.• Fully redesigned Supersmile’s teeth whitening line while acting as the lead designer of their external creative team.



J.Fold

• United States
• Telecommunications

• Lead Creative

  • Jul 2006 - Apr 2009

  • Developed packaging design solutions, sales collateral and website design. • Conducted research on trends and new materials for product line expansion. • Designed patterns and graphics for all products, including J.Fold wallets featured in MOMA Design Stores. • Produced product photography and post-production, managed displays at trade shows and won best new booth design at 2008 NY International Gift Fair. • Developed packaging design solutions, sales collateral and website design. • Conducted research on trends and new materials for product line expansion. • Designed patterns and graphics for all products, including J.Fold wallets featured in MOMA Design Stores. • Produced product photography and post-production, managed displays at trade shows and won best new booth design at 2008 NY International Gift Fair.