Coordinator, Marketing, Communications & Engagement

• Jun 2021 - Present

Plan and execute all social media campaigns and digital communication strategiesProject manage and execute all logistics towards the production of the annual Travel GuideHandle media requests, organize interviews and segments, lead media accreditation processDesign and produce promotional itemsPrepare and analyze reports on digital marketing metricsProject manage traditional and non-traditional advertising initiativesAssisted in reimaging Folklorama's brand which lead to a refresh of the websiteManage all website content Implement the marketing strategy through the creation of engaging content for monthly e-newsletters, annual reports, member communications, and promotional and marketing materialsCreate written content for newsletter and blogResearch and report on festival, social, tourism, and pop culture trends Support application process for local, national, and international event and tourism sector recognition award opportunitiesPrepare speeches, scripts, and presentations for internal and external eventsVolunteer for Folklorama's Safety Committee to help maintain a safe and healthy work environment for staff and volunteers, with the goal of preventing losses to people, property, and the environment. Show less

Marketing and Communications Coordinator

• Dec 2019 - Jun 2021

Customer Experience Representative

• Nov 2020 - Jan 2021

Marketing Coordinator

• Jul 2018 - Dec 2019

Developed and executed social media strategy Designed, edited, and distributed company newsletter Developed and managed company's Product Information Management system for over 40,000 products Coordinated company website rebuild project, acting as liaison across cross-functional teams while simultaneously developing website branding, mapping to ensure positive user experience, and managing content Responsible for communication with all Dealers across Canada, developing all internal and external communications: bulletins, new product announcements, strategic corporate messages, promotions, surveys, and clearances through e-mail campaigns. Assisted with trade show/event planning, communications, brand awareness, and coordinated staff during event Volunteered for company's "Cancer Crushers" team, brainstorming creative initiatives and helped team reach fundraising goals Show less

Child Care Assisant

• Jun 2013 - Jun 2018

Prepared classroom materials Organized age appropriate activities Monitored social and emotional development Developed and fostered trusting relationships with parents and children Tracked children's progress and provided daily reports to parents Supervised play and education Prepared classroom materials Organized age appropriate activities Monitored social and emotional development Developed and fostered trusting relationships with parents and children Tracked children's progress and provided daily reports to parents Supervised play and education

Engineering Assistant - Term

• May 2017 - Aug 2017