Experience

Hager France

• France
• Appliances, Electrical, and Electronics Manufacturing
• 100 - 200 Employee

• Analyse et Prospective marché France

  • Dec 2018 - Present

  Obernai



Peugeot Brasil

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Head of Marketing Market Department

  • Jan 2016 - Dec 2018

  Mandeure Strategic analysis of existing (Europe) and developing markets (Asia, North Africa) intended to be translated into marketing plans and roadmaps for future products line-up.

• Product Marketing Manager

  • Mar 2008 - Dec 2015

  Mandeure Development of new products and line-up management, definition and analysis of the customer/markets needs and insights, marketing and technical specifications, participation in multidisciplinary project groups, creation of communication supports, communication with a specific target. Selected accomplishments - 4 new products launched: • Peugeot Django in 2014: neo retro scooter, Vespa challenger • Peugeot Tweet in 2010: large wheels scooter, allows to maintain and to gain market… Show more Development of new products and line-up management, definition and analysis of the customer/markets needs and insights, marketing and technical specifications, participation in multidisciplinary project groups, creation of communication supports, communication with a specific target. Selected accomplishments - 4 new products launched: • Peugeot Django in 2014: neo retro scooter, Vespa challenger • Peugeot Tweet in 2010: large wheels scooter, allows to maintain and to gain market share in Italy (key market) • Peugeot Kisbee in 2009: European leader in the entry level scooter segment, 30% of market share.

• Market Analyst

  • May 2007 - Mar 2008

  Mandeure Analysis of the 2 wheelers market in Europe. Selected accomplishments: • Yearly mid-term PSCO plan, reported to PSA group • Monthly reporting for senior level management.



INX

• Project Leader Marketing Studies

  • Mar 2004 - Apr 2007

  Wattwiller Marketing studies for companies and suppliers in the automotive sector (PSA Peugeot Citroen, Renault, Volkswagen Group, Valeo, Philips Automotive, Faurecia), design of relevant methodological proposals and coherent scenarios for studies (quali and quanti), statistical analysis (Sphinx), project team management (5 to 10 persons). Selected accomplishments: • Studies in BtoB and BtoC: clinic tests, customer satisfaction, tests of concepts, services, etc • Car clinic for PSA and… Show more Marketing studies for companies and suppliers in the automotive sector (PSA Peugeot Citroen, Renault, Volkswagen Group, Valeo, Philips Automotive, Faurecia), design of relevant methodological proposals and coherent scenarios for studies (quali and quanti), statistical analysis (Sphinx), project team management (5 to 10 persons). Selected accomplishments: • Studies in BtoB and BtoC: clinic tests, customer satisfaction, tests of concepts, services, etc • Car clinic for PSA and Valeo (validation for new equipment concepts) • Focus groups for Philips Automotive about car drivers’ lighting perception. Show less



FRENCH CHAMBER OF COMMERCE AND INDUSTRY IN IVORY COAST

• Commercial Assistant

  • Oct 2001 - Jan 2003

  Abidjan Economic association for French companies settled in Ivory Coast, 400 active members in 2002. Commercial Assistant: preparation of sectorial reporting and prospecting requests, editorial work for the CCI newsletter, relations with the French and local institutions, organization of the monthly “Friday CCI lunch debate”.



DECRYPTIS

• Junior Market Studies Analyst

  • Mar 2001 - Sep 2001

  Mulhouse Consulting and marketing studies for the food processing industry. Statistical analysis.



FRENCH TRADE OFFICE IN CZECH REPUBLIC

• Market Research Intern

  • May 2000 - Sep 2000

  Prague Economic department of the French Embassy, promotion and protection of French enterprises interests. Studies about wine and clothing industry.