Experience

Carré d'artistes

• France
• Artists and Writers
• 1 - 100 Employee

• Responsable marketing et communications

  • Oct 2019 - Present

  Conception et mise en oeuvre de la stratégie marketing off et on-line : - Définition du mix produit - Analyse marchés, tendances, retours clients - Création et mise en place du plan d'activation d'animations commerciales sur le réseau physique (propre et franchisés) et sur le site e-commerce - Merchandising : définition et application du retail concept de la marque Conception et élaboration de la stratégie de communication : - Actions de communication interne et externe - Définition et création de tous les supports : dossier de presse, brand content,... - Mise en place de campagnes de communication multi-canaux (Réseaux sociaux, e-mailing, relations presse, blog...) Piloter et gérer la stratégie CRM : - Connaissance client : gestion de la base de données, segmentation - Mise en place de la stratégie d'acquisition et de fidélisation du client : optimisation du parcours client omnicanal, création du programme de fidélité Participation à la refonte complète du site e-commerce Gestion des budgets marketing et communication Show less



Parfums Christian Dior

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Senior Product Manager, J'adore

  • Oct 2018 - May 2019

• Project Manager - Business Development Fragrances

  • Nov 2016 - Oct 2018



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• International Product Manager - Lancôme Travel Exclusives

  • May 2014 - Oct 2016

• Chef de produit - Créateurs de beauté

  • 2013 - Apr 2014

  - Products development and pillars renovation in line with market analysis, sales follow-up, new trends, consumers insights to create a balanced and innovating range - 360° multi-channels launches: Magazines, Internet, TV - Papier, Internet, TV – Management of the Couleur Stretch eyeshadow advertising shooting - Catalogue operational support in line with results analysis on different channels- Local markets requests follow-up



Louis Vuitton

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Marketing assistant

  • Jul 2012 - Feb 2013

  Louis Vuitton, Marketing Assistant • Line management : brainstorming on names, development of new products, writing of briefs for the design, creation of sales tools for the stores • Follow-up of lines results : collections mapping, figures and reports • Benchmark: competitive intelligence on new collections, comparaison of the different lines Louis Vuitton, Marketing Assistant • Line management : brainstorming on names, development of new products, writing of briefs for the design, creation of sales tools for the stores • Follow-up of lines results : collections mapping, figures and reports • Benchmark: competitive intelligence on new collections, comparaison of the different lines



La Perla

• Italy
• Retail Apparel and Fashion
• 700 & Above Employee

• Marketing assistant - Asian department

  • Jan 2011 - Jun 2011

  - Operational marketing : partnerships and promotional plan development and follow-up - Events management : invitation to tender, models casting, suppliers interface - Medias Relations: daily relations (samples loan, company descriptions…), participation to the development of press releases and press days - Operational marketing : partnerships and promotional plan development and follow-up - Events management : invitation to tender, models casting, suppliers interface - Medias Relations: daily relations (samples loan, company descriptions…), participation to the development of press releases and press days



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing assistant for the brand Lancôme

  • Jul 2010 - Dec 2010

  - Participated to current projects: brainstormed to find innovations, realized market researches and benchmarking, contributed to the creating part (Design of the packaging, development of the atmosphere around products, writing of marketing book) - Worked on the follow-up of the brand: realized monthly rankings, launch reports, studies of the competitors’ offer - Participated to current projects: brainstormed to find innovations, realized market researches and benchmarking, contributed to the creating part (Design of the packaging, development of the atmosphere around products, writing of marketing book) - Worked on the follow-up of the brand: realized monthly rankings, launch reports, studies of the competitors’ offer