Christel Larrieu
Co-fondatrice & Associée at CAP NATURA- Claim this Profile
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Anglais Professional working proficiency
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Espagnol Limited working proficiency
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Français Native or bilingual proficiency
Topline Score
Bio
Caroline Damiron Niépce
Christel and I worked together during three years at Swarovski. We were both reporting to the General Director of Swarovski France. We have closely worked together on many projects including the watch launch strategy in France; marketing and merchandizing tools and animations on the wholesale network; brand promotion during B2B fairs; the definition of the wholesale COOP budget allocation and plan; and day to day operations including marketing and communication launch strategies to support wholesale sales development and strategies. I can only recommend Christel for her very professional attitude, business oriented mind, and very positive spirit. She would be a real asset to any organization!
Joachim Wallishauser
I had the pleasure to work together with Christel on a project to develop and introduce a new multibrand retail format. Christel has a very positive attitude, profound knowledge and experience in the french retail market and was a true asset to the project.
Caroline Damiron Niépce
Christel and I worked together during three years at Swarovski. We were both reporting to the General Director of Swarovski France. We have closely worked together on many projects including the watch launch strategy in France; marketing and merchandizing tools and animations on the wholesale network; brand promotion during B2B fairs; the definition of the wholesale COOP budget allocation and plan; and day to day operations including marketing and communication launch strategies to support wholesale sales development and strategies. I can only recommend Christel for her very professional attitude, business oriented mind, and very positive spirit. She would be a real asset to any organization!
Joachim Wallishauser
I had the pleasure to work together with Christel on a project to develop and introduce a new multibrand retail format. Christel has a very positive attitude, profound knowledge and experience in the french retail market and was a true asset to the project.
Caroline Damiron Niépce
Christel and I worked together during three years at Swarovski. We were both reporting to the General Director of Swarovski France. We have closely worked together on many projects including the watch launch strategy in France; marketing and merchandizing tools and animations on the wholesale network; brand promotion during B2B fairs; the definition of the wholesale COOP budget allocation and plan; and day to day operations including marketing and communication launch strategies to support wholesale sales development and strategies. I can only recommend Christel for her very professional attitude, business oriented mind, and very positive spirit. She would be a real asset to any organization!
Joachim Wallishauser
I had the pleasure to work together with Christel on a project to develop and introduce a new multibrand retail format. Christel has a very positive attitude, profound knowledge and experience in the french retail market and was a true asset to the project.
Caroline Damiron Niépce
Christel and I worked together during three years at Swarovski. We were both reporting to the General Director of Swarovski France. We have closely worked together on many projects including the watch launch strategy in France; marketing and merchandizing tools and animations on the wholesale network; brand promotion during B2B fairs; the definition of the wholesale COOP budget allocation and plan; and day to day operations including marketing and communication launch strategies to support wholesale sales development and strategies. I can only recommend Christel for her very professional attitude, business oriented mind, and very positive spirit. She would be a real asset to any organization!
Joachim Wallishauser
I had the pleasure to work together with Christel on a project to develop and introduce a new multibrand retail format. Christel has a very positive attitude, profound knowledge and experience in the french retail market and was a true asset to the project.
Experience
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CAP NATURA Centre de Bien-Être
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France
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Wellness and Fitness Services
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1 - 100 Employee
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Co-fondatrice & Associée
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Jan 2022 - Present
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Dâme en Poésie
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Villefranche sur Saône
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Gérante
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Apr 2015 - Present
Création de ma Société. Retail Partner Monomarque Boutique SWAROVSKI Villefranche Sur Saône. Création de ma Société. Retail Partner Monomarque Boutique SWAROVSKI Villefranche Sur Saône.
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Catherine Parra
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Paris/Barcelone
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Sales Director
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Dec 2013 - Dec 2014
- Develop and Manage the Turnover Catherine Parra brand that manufactures and distributes leather goods and footwear. (Made in spain & Portugal, French designer). - Scope of International Action - Review and implement the brand strategy in close collaboration with the creative - Price positioning - Product Positioning - Develop marketing tools and POS - Gain visibility, brand, product - Distribution - "Manage" a team Commercial Agents, France, Belgium and Spain - Search for new agents in Europe and rest of world - Participation in trade fairs, Who's Next, 1st Class .... - Marketing - Merchandising Show less
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AWANTYS
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Paris
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Sales Manager Europe South
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Jan 2013 - Jun 2013
Mission: Development of new Business in France with key players Achievements: Develop with the French COO the 3 years action plan & budget. • Set up the French strategy and Europe South linked with de CEO of the group based in Germany • Important meeting scheduled for mid-term projects • Set up and develop tools adapted to the French Market • Follow up and commercial development • Manage sales projects • Lead Emailing & phoning campaign in order to schedule meetings with key players. • Meeting scheduled with Coty, Sisley, Annick Goutal, ID Beauty, Jacques Bogart Group Show less
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SWAROVSKI
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Switzerland
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Multibrand Manager
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Sep 2007 - Feb 2012
Mission: Wholesale development: 400 Points of Sales; Turnover 14 000 K€ Achievements: Turnover increase from 15% to 35% over the last 5 yearsReporting directly to Swarovski France MD & VPO EuropeTeam Management with 4 Accounts Managers & 1 key accounts ManagerMember of the Executive CommitteeDefinition of a strategic development plan over 3 years regarding Wholesale Distribution in FranceNegotiation of special sales contracts with key accounts with Galeries Lafayette – 45 GL stores concerned, 650 K€Animation of the Multibrand networks: analysis of the performance and the commercial ratios, organized by action plans.Opening of Points of Sales selected and specialized to boost the brand imagePreparation and launch of the distribution of the new “watch 2009”, Opening of 50 Jewelers in 2010Project Owner on the participation of the brand Swarovski in the trade show “Eclat de Mode” in September, 201060 new contacts 16 openings, Turnover 200 K€Definition of communication plans on a national level (budget COOP, Trade show “Eclat de Mode”) Show less
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District Manager
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Jan 2007 - Oct 2009
Mission: Develop & reinforce the wholesale distribution in 40 districts: Turnover 1 800 K€Achievements: optimized the Selective DistributionOpenings of Points of Sales selected and specialized to boost the brand image.Optimize & develop the portfolio of 53 Points of Sales.
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Swarovski France
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South East of France
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Sales representative
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Jan 1999 - Sep 2007
Mission: Set Up a new strategy for the Swarovski group in selective Distribution: 11 Districts Achievements: Closing of Points of Sales & implementation of the new concept: Swarovski Boutique Implementation of the new Monobrand Independent Retailers & New Concept Corner: 14 openings Closing 180 Points of Sales from 1999 to 2002, regarding the new strategy. Mission: Set Up a new strategy for the Swarovski group in selective Distribution: 11 Districts Achievements: Closing of Points of Sales & implementation of the new concept: Swarovski Boutique Implementation of the new Monobrand Independent Retailers & New Concept Corner: 14 openings Closing 180 Points of Sales from 1999 to 2002, regarding the new strategy.
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Education
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2018 - 2019
AFCVie
Coaching de vie option bien-Etre, Santé et bien-être, général -
1990 - 1992
Institut Alexis Carrel Lyon
BTS, Force de Vente
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