Experience

Huge

• Portugal
• Advertising Services

• Associate Director, Product Management

  • Mar 2022 - Present

  Product management client lead for the Planet Fitness engagement; responsible for end-to-end project delivery, from scoping to executionWorked with the C-suite, PR, marketing, tech and legal teams to sell in the vision and roadmap for the launch of the Planet Fitness mobile app resulting in a 50% growth increase in app users year over year. Also recorded an 83% increase in workout session engagement. Led concepting sprints based on insights and industry research in order to assess feasibility, define MVP scope and deliver new digital products, including a new e-commerce buy flow which saw a 7% increase in web conversion rate, +16% for mobile. Conducted innovation workshops with client teams to identify and brainstorm investment opportunity areas for the next 3-5 yearsPartnered with data and research teams to iterate, test hypotheses and synthesize insights through qualitative prototype testing Digitized the High School Summer Pass program, formerly done in club, resulting in 3.5m sign-ups, a 3x increase from the previous year Supervise and foster the growth of direct reports within the Product Management discipline through career development and goal setting Show less

• Senior Product Manager

  • Mar 2020 - Mar 2022

  Managed digital strategy for the Android.com ecosystem which took home The One Show’s 2020 Bronze Pencil award for brand redesignOversaw a team of 12 engineers, designers and product strategists alongside other program leads to ensure alignment across work tracks, increase team efficiency and improve working processesIdeated new features for a retail fashion brand to strengthen their ecommerce strategy and digital experience, resulting in a data and insight-driven design playbook Owned the development of an integrated roadmap for a large grocery chain, outlining the go-to-market plan for a new digital experience Show less

• Product Manager

  • Feb 2019 - Mar 2020

  Owned product lifecycle from vision to launch for Google web properties. Led sprint ceremonies and development cadence for the creation of a new design system which resulted in an 8% decrease in bounce rate. Architected a product wizard tool based on insights gained from stakeholder interviews, leading to a 75% increase in conversions.



Forsman & Bodenfors New York

• United States
• Advertising Services
• 1 - 100 Employee

• Product Manager

  • Sep 2018 - Jan 2019

  Forsman & Bodenfors NY, formerly known as Kirshenbaum Bond Senecal (KBS)Conducted user and market research which led to the development of clickable site and app prototypes for user testing and validation of proof of concepts.Developed a business case and technical assessment in order to pitch management on the adoption of new content management systems.

• Associate Product Strategist

  • Oct 2016 - Sep 2018

  Managed the build-out of a telecommunications ecommerce platform in a sprint based agile environment that has seen a 13% increase in cart conversions year over year. Ran working sessions in order to walk internal and external teams through technical concepts, documentation and product requirements with clear logic that connects back to business rationaleWorked alongside clients to identify the big picture goals of the business and ensuring that the priority of the product backlog reflects the appropriate value to the client as well as the end user. Devised a measurement strategy with the Data & Analytics team to define KPIs Helped define and refine cross-functional working processes for Scrum teams that optimize work flow for CMSs, site platforms, feature builds, back-end API integrations and front-end site upgradesSystems Used: Jira, Confluence, Google and Adobe Analytics, New Relic, InVision, Kentico Show less



General Assembly

• United States
• Animation and Post-production
• 1 - 100 Employee

• Product Management Immersive

  • Mar 2016 - May 2016

  10-week product management boot camp with a focus on developing and pitching iterative products. Worked within cross-functional teams in an agile environment on a variety of projects while building up my skill set specifically in: User Research - Product Roadmaps - Data Analysis - Storyboarding - Wireframing + Prototyping - Competitive/Market Analysis - MVP development - Usability Testing I. Project Work 1) Twitch Marketplace Became a subject matter expert on a video game streaming site in order to brainstorm a revenue generating contest that would align with the Twitch voice and connect with existing consumer base. Drafted the product requirements document to outline the metrics, design, process and strategy for the implementation of a standalone digital marketplace. 2) Web Application, Rain or Shine Led a team of three developers during a two week agile sprint in order to define and communicate the functional project scope and ensure on time delivery of a working prototype that sourced activities and events based on the weather. Owned the product planning process from start to finish which consisted of solution brainstorming for API integration, feature prioritization, wire-framing mock-ups and usability testing. Show less



JPMorgan Chase

• United States
• Investment Management

• Associate, Global Conflicts Office

  • Sep 2011 - Feb 2016

  Acted as the main point of contact on multiple bank transactions in order to communicate the broader vision of potential risks across all J.P. Morgan Legal, Compliance and Banking departments globally Collaborated with global heads of business to track and provide client details that informed business selection decisions regarding M&A advisories, capital markets offerings and other banking products Analyzed and presented relevant transaction data to Investment Bank executives with the purpose of providing deal briefs and transaction timelines in order to build consensus around deal approvals Show less



Washington Nationals

• United States
• Spectator Sports
• 500 - 600 Employee

• Baseball Operations Intern

  • Jan 2011 - Mar 2011

  Worked with multiple managers and departments, including the marketing team and front office to compile team data for the general manager, assistant general manager and players Coordinated with outside vendors to cultivate business relationships and financial support Organized, managed and facilitated team and fan events throughout Spring Training including a Stadium Shuttle Launch Party and Military Appreciation Day Worked with multiple managers and departments, including the marketing team and front office to compile team data for the general manager, assistant general manager and players Coordinated with outside vendors to cultivate business relationships and financial support Organized, managed and facilitated team and fan events throughout Spring Training including a Stadium Shuttle Launch Party and Military Appreciation Day