Experience

Brand CoLab

• Advertising Services
• 1 - 100 Employee

• Founder

  • Feb 2021 - Present

  Helping brands to maximise the potential of collaborations globally. Luxury, Tech, Automotive, Travel, Culture, Sport Helping brands to maximise the potential of collaborations globally. Luxury, Tech, Automotive, Travel, Culture, Sport



McLaren Automotive Ltd

• United Kingdom
• Automotive
• 700 & Above Employee

• Head of Merchandise, Licensing & Partnerships

  • 2016 - 2020

  Create & deliver a clear vision and strategy to grow the business aggressively; Develop, through merchandise & licensing, a strong product portfolio positioned in line with brand expectations; Marketing programme to grow brand awareness with suitable collaborations, partnerships and opportunities; Responsibility to support, improve & grow all sales distribution; Meet key business targets: sales, profitability, range and inventory; Improve customer experience and journey through gifting and uniform; Establish and develop Affinity relationships to provide significant car sales opportunities globally; Show less



Watches of Switzerland Group PLC

• United Kingdom
• Luxury Goods & Jewelry
• 700 & Above Employee

• Head of Business Development, Luxury Division

  • 2012 - 2016

  Part of the Aurum Group, the Luxury Division consists of Watches of Switzerland, a luxury watch retailer, and Mappin & Webb, the Crown jeweller and a British institution with over 235 years of history. Development, communication & support execution of the business strategy for the Luxury Division consisting of Watches of Switzerland and Mappin & Webb, a high-end British jeweller; Manage P&L, sales budgets, costs ensuring delivery of KPIs, in line with expectations of private equity owners; Evaluate & drive new business opportunities: new stores, wholesale, global expansion, new product opportunities; Built integrated luxury marketing strategy, planning, budgets applying strong focus on digital, online and CRM; Retail operations including raising of all aspects of in-store standards whilst ensuring high ROI; Corporate division – sales budgeting & delivery; partnerships and guardianship of the Royal Warrants. Show less



Links of London

• Retail Luxury Goods and Jewelry
• 100 - 200 Employee

• Business Development Manager, Licensing

  • 2010 - 2012

  Identification and management of licensing opportunities including London 2012 Olympics & Paralympics, McLaren & the Wimbledon Tennis Championships;Market analysis, contract negotiation, building and maintaining licensor relationships, sales analysis, product range planning & extensions, distribution identification & management, full responsibility for P&L;Creation of strategic plan and subsequent management of delivery: product briefing, range planning, global sales forecasting, price setting, distribution, training and marketing support co-ordination. Show less

• Product Development Manager

  • 2008 - 2010

  Responsibility from initiation to timely launch of all products (500+ SKUs) including jewellery, watches, pens, leather, ties, gift & games during fastest growth period in company’s history;Supplier selection & management in UK, Europe and Asia whilst utilising benefits of sourcing office in Asia;Cost, price negotiation and margin management, delivering to a level well above market average;Co-ordination with merchandising team to manage forecasting, ordering and stock inventory;Managed product development team & budget reporting directly to Company and Group executives. Show less



Alfred Dunhill

• Product Manager, Accessories

  • 2006 - 2008

  Oversee development & launch of jewellery, pens, lighters, sunglasses (license) and gift categories;Co-ordinating launch support with merchandising, quality control, marketing & training;Working with Global markets to create region specific product to meet demands of local customer

• Junior Product Manager

  • 2004 - 2006

  Assistance in all aspects of the product management of accessories including jewellery and gifts.Management of office stock system and samples.Assistance in production planning and delivery scheduling.



Ramada Jarvis Hotels

• Hospitality
• 1 - 100 Employee

• Marketing Assistant

  • Jun 2003 - Dec 2003

  Provided marketing support for all Ramada Jarvis hotels including media and online advertising, print material and collateral, in-store events and PR. Provided marketing support for all Ramada Jarvis hotels including media and online advertising, print material and collateral, in-store events and PR.



Reebok

• United States
• Manufacturing
• 700 & Above Employee

• Marketing Assistant, Global Football

  • Jul 2001 - Aug 2002

  Industrial placement as part of degree course - awarded a Diploma in Professional Studies; General marketing assistance globally for category & product management of football accessories. Industrial placement as part of degree course - awarded a Diploma in Professional Studies; General marketing assistance globally for category & product management of football accessories.