Experience

Nation
• Kenya
• Media Production
• Content Strategist

  • Jul 2022 - Present


Traveloka

• Singapore
• Software Development
• 700 & Above Employee

• • Apr 2021 - Jun 2022

  • Design content strategy for Traveloka’s Bot, Help Center, and other customer-facing informational and messaging tools.• Write content/copy for problems related to the management of user inquiries and their solutions (e.g. refund/reschedule flows), working with both customer-facing interfaces on Traveloka app and agent-facing interface.• Conduct content research and usability tests to deliver impactful copy strategy.

• • Dec 2019 - Jun 2022

  • Write & develop content strategy for features related to user account management, rewards, gamification, live stream.• Champion good copy, editorial sensibility and brand tone of voice across all Platform features.• Create and conduct content research and usability tests to deliver impactful copy strategy.

• • Aug 2017 - Nov 2019

  • Design content strategy and manage editorial planning for Traveloka App homepage. • Collaborate with marketing and product stakeholders to define content requirements and strategy for new products, features, programs/initiatives.• Provide end-to-end creative direction and editorial oversight for a team of writers and visual designers designing Traveloka's communications channels: homepage, newsletters, push notifications, and website landing pages.• Editing UI copy and content in line with Traveloka's Style Index and tone of voice. Show less



Bookmate

• United States
• Accounting
• 1 - 100 Employee

• Community & Content Manager (ID)

  • Jun 2016 - Jul 2017

  • Build relationships between Bookmate and readers on the app, relevant local partners, influencers, communities, organizations. • Plan and execute communications strategies on diverse channels such as social media, email newsletters, and push notifications. • Execute editorial plans for Bookmate’s Indonesian library; selecting weekly picks, creating and writing engaging book lists. • Build relationships between Bookmate and readers on the app, relevant local partners, influencers, communities, organizations. • Plan and execute communications strategies on diverse channels such as social media, email newsletters, and push notifications. • Execute editorial plans for Bookmate’s Indonesian library; selecting weekly picks, creating and writing engaging book lists.



DestinAsian Magazine

• Kenya
• Book and Periodical Publishing
• 1 - 100 Employee

• Online Editor

  • Jul 2015 - Jun 2016

  • Plan, curate, and write travel-related stories for the magazine’s website daily, covering travel news, airline news, travel tech updates, both editorial and advertorial. • Manage and grow DestinAsian’s social media platforms. • Plan and execute the creation of video content, writing video scripts and stories. • Plan, curate, and write travel-related stories for the magazine’s website daily, covering travel news, airline news, travel tech updates, both editorial and advertorial. • Manage and grow DestinAsian’s social media platforms. • Plan and execute the creation of video content, writing video scripts and stories.



The Jakarta Globe

• Indonesia
• Online Audio and Video Media
• 1 - 100 Employee

• • Jul 2014 - Jul 2015

  Plan, write, and edit stories for the Jakarta Globe’s Life & Style section, both print and online, covering culture, literature, and travel.

• • Jul 2013 - Jul 2014

  • Plan and edit news articles for Jakarta Globe print and online, working closely with writers and the managing editor to discuss daily story ideas and developments.• Manage the website’s Blogs section, liasing with contributors across diverse topics and writing original pieces.

• • Apr 2013 - Jul 2013

  • Edit and proofread copies across Jakarta Globe’s news, opinion, business, sports, and lifestyle pages to suit the paper’s English-speaking audience.• Work with writers to make sure information is well and correctly presented.



Burson-Marsteller

• United States
• Public Relations and Communications Services
• 500 - 600 Employee

• Assistant Client Executive

  • Mar 2011 - Apr 2013

  • Assist with the planning, development and execution of communication strategies. • Put together monthly communication reports. • Develop written materials for communication plans (media invites, advertorials, etc.). • Assist with media relations activities • Assist with the planning, development and execution of communication strategies. • Put together monthly communication reports. • Develop written materials for communication plans (media invites, advertorials, etc.). • Assist with media relations activities



Potato Head

• Denmark
• Public Relations and Communications Services
• 1 - 100 Employee

• Copywriter

  • May 2012 - Sep 2012

  • Writing publication materials including press releases and fliers • Proofreading and editing written materials • Writing for business developments • Writing publication materials including press releases and fliers • Proofreading and editing written materials • Writing for business developments



SMK Seni Sarasvati

• Teacher

  • Dec 2009 - Jul 2010

  • Prepare and execute an English class teaching plan for 10th graders • Prepare and execute a violin teaching plan for beginners • Prepare and execute an English class teaching plan for 10th graders • Prepare and execute a violin teaching plan for beginners


PT Media Komunika Kita
• Indonesia
• Events Services
• 1 - 100 Employee
• Freelance Media Relations Staff

  • Mar 2009 - Dec 2009