Experience

Pilot°

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Chief Operating Officer

  • Apr 2022 - Present

  Overseeing Pilot’s strategy and operations while building a highly engaged inclusive culture to ensure team members thrive. Working with the CEO to set and drive the organizational vision, mission and values; corporate strategy; and, growth and hiring needs. Measuring and analyzing current revenue streams, offerings, and relationships to optimize business growth and revenue strategy. Developing actionable business strategies, objectives, and plans that ensure alignment with short- and long-term objectives. Strategically managing, mentoring, and coordinating with team to meet organizational and client goals. Implementing financial, organizational, and technological processes and policies to improve the company’s operating capabilities. Building and maintaining relationships with clients, potential clients, and other professionals and organizations in the industry.



Well Being

• Canada
• Wellness and Fitness Services

• Yoga and Meditation Teacher

  • Mar 2013 - Present

  Wellness and lifestyle coaching, workshops, retreats and events offered one-on-one, in groups and online including yoga, meditation, nutrition, mindfulness and stress reduction tools for living a balanced mind, body and spirit life. Wellness and lifestyle coaching, workshops, retreats and events offered one-on-one, in groups and online including yoga, meditation, nutrition, mindfulness and stress reduction tools for living a balanced mind, body and spirit life.



MAX

• Canada
• Recreational Facilities
• 1 - 100 Employee

• Director Marketing and Growth

  • Aug 2020 - Apr 2022

  Strategic brand, marketing and communications planning and leadership to fulfil corporate mission, vision, values, and objectives. Provide clear, insightful, and actionable intelligence on the performance of marketing, brand development and other communication activities. Contribute to and champion of a positive entrepreneurial culture, development of new growth opportunities, and alignment of goals to deliver excellence. Strategic brand, marketing and communications planning and leadership to fulfil corporate mission, vision, values, and objectives. Provide clear, insightful, and actionable intelligence on the performance of marketing, brand development and other communication activities. Contribute to and champion of a positive entrepreneurial culture, development of new growth opportunities, and alignment of goals to deliver excellence.



Doyanne

• Canada
• Business Consulting and Services

• Chief Executive Officer

  • Nov 2013 - Aug 2020

  Boutique consulting firm for growth-driven start-ups and evolving businesses. Our analytical but creative approach is designed to develop strategic solutions that support your business goals. From initial ideation to execution we specialize in business and strategic planning; marketing and communications; people and culture development; and effective management and operations. We work to budget, not billable hours, so our focus is always on your success. We work with an extensive network of experts to help you transform your business and reach your growth potential.



Nexxbar Equipment INC

• Canada
• Health, Wellness & Fitness

• President & Chief Operating Officer

  • Oct 2019 - Dec 2019

  It is our mission to help people move, feel, and live better. At NEXXBAR we provide everyBODY with original and easy-to-use self treatment tools that make recovery faster.

• Chief Operating Officer

  • Nov 2018 - Oct 2019

  Responsible for making the vision of Nexxbar a reality in a sustainable way by managing the development and execution of strategic plans and day-to-day operations.



Memorial University of Newfoundland

• Higher Education
• 700 & Above Employee

• Associate Director (Marketing)

  • Jan 2012 - Mar 2013

  Responsible for the university’s award-winning, full-service in-house advertising and marketing team. Telling the story of Memorial — who we are, what we stand for and where we’re going.As stewards of the university’s identity and reputation, it was our responsibility to connect faculty, students and staff with one another and the world, including all marketing and promotions activity for the university, colleges, and departments. Managed and led the marketing team (Events; Management and Coordination, Creative Services; Web and Online; and, Image Services) including change management planning; budget planning and management; performance measure setting and reporting; and, management team planning including collaboration with communications and university relations; human resource planning and initiatives; executive leadership and support; and, strategic planning.



SPARK Marketing

• Canada
• Advertising Services
• 1 - 100 Employee

• Partner

  • 2008 - 2011

  Key Accounts: North Atlantic/Orange Store, Government of Newfoundland and Labrador, Bluenose RV, Johnson GEO Centre, Marble Mountain, Simmonds+Partners Defense, Talon Energy, DFB Group, among others. Partner and Director, Client Services of SPARK Marketing an award-winning full service 13-person marketing and communications agency based in St. John's that developed fresh, relevant and imaginative work which stimulated action and delivered results by integrating online and offline strategies through a combination of strategy, creativity and technology.



Target Marketing & Communications

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Group Director

  • Jan 2008 - Nov 2008

  Key Accounts: Irving Oil Responsible for business development, agency marketing plan and management and development of agency account group. Built, managed and mentored collaborative client-centric teams for agency and client success. Key Accounts: Irving Oil Responsible for business development, agency marketing plan and management and development of agency account group. Built, managed and mentored collaborative client-centric teams for agency and client success.



Arrivals + Departures

• Advertising Services
• 1 - 100 Employee

• Account Director

  • 2004 - 2008

  Key Accounts: Research In Motion (Blackberry); Sherway Gardens; BDO Dunwoody; Aliant Brand, Consumer and Youth; Atlantic Lottery Corporation; and Empire Theatres Developed new business and facilitated growth within existing business relationships. Helped clients consistently meet and exceed objectives through successful management of agency team including strategic planning, relationship building, brand architecture and guardianship, fiscal management, mentoring and career development and creative development and execution across all media.



Cossette

• Canada
• Advertising Services
• 700 & Above Employee

• Account Director / Account Supervisor

  • 2002 - 2004

  Key Accounts: Aliant Brand, Wireless and Business; Yellow Pages; Empire Theatres; Atlantic Lottery Corporation Provided integrated marketing and communication planning to clients including research, public affairs, interactive, advertising and media. Inspired agency teams with consumer based insights enabling them to to develop strategic and results-driven solutions that met or exceeded client expectations. Administered client accounts including relationship building, brand development, strategic planning, idea sales, solution development, and financial management.



Bristol Group

• Advertising Services
• 1 - 100 Employee

• Account Executive / Account Coordinator

  • 1998 - 2002

  Key Accounts: Aliant Business, Wireless and Public Affairs; Pinty's; Grand Pre Wines; Law.com; NewTel Communications; Anthony Insurance; Government of Newfoundland and Labrador Managed and build positive client relationships to meet expectations, objectives and profitably grow client business through marketing and communication campaign development and execution. Key Accounts: Aliant Business, Wireless and Public Affairs; Pinty's; Grand Pre Wines; Law.com; NewTel Communications; Anthony Insurance; Government of Newfoundland and Labrador Managed and build positive client relationships to meet expectations, objectives and profitably grow client business through marketing and communication campaign development and execution.



Energy NL

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Communications Specialist (Workterm)

  • 1997 - 1998

  Responsible for communications and public relations activities including press releases, newsletters, annual reports, board management, advertising, media relations and internal communications. Responsible for communications and public relations activities including press releases, newsletters, annual reports, board management, advertising, media relations and internal communications.



City of Mount Pearl

• Canada
• Government Administration
• 1 - 100 Employee

• Marketing and Promotions Planner (Workterm)

  • 1996 - 1997

  Developed, designed and implemented marketing and promotions materials along with event design and management. Developed, designed and implemented marketing and promotions materials along with event design and management.