Experience

Jones Road Beauty

• United States
• Manufacturing
• 1 - 100 Employee

• Copywriter

  • Jul 2023 - Present



Sunday Riley, Ouidad, The Foundry, Bustle Digital Group, Vox

• Freelance Beauty Writer / Editor / Marketing Copywriter

  • Feb 2015 - Aug 2023

  • Marketing skills include: Digital (e-mail/newsletters, blog, landing pages, product description pages, SEO, video assets, UX + CX), Print (advertorials, ads, direct mail, out-of-home media), Concepting (ideating for new launches and campaigns + briefing), Retail (in-store signage, event materials), and Social (paid media, organic social, video script writing). Current client: Dashing Diva Previous clients included: Anomaly by Priyanka Chopra, Flower by Drew Barrymore, Hairitage by Mindy McKnight, Innersense Organic Beauty, IT Cosmetics, Josie Maran Cosmetics, Ouidad, Poppin, The Ritualist, TPH by Taraji P. Henson • Write and edit both print and digital editorial copy and branded content with a focus on beauty, health, wellness, and parenting. Previous brands: Brides.com, Bustle Digital Group (branded content for Bustle, The Zoe Report, Romper, Elite Daily), ELLE.com, The Foundry (branded content for InStyle, People, Food & Wine), Glamour.com, OprahMag.com, Redbookmag.com, Self.com, Style.com, TeenVogue.com, TheKnot.com, Seventeen, and InStyle Weddings, Woman's Day, Vox (branded content for Vox, The Cut, NYMag) Show less



Sunday Riley

• United States
• Personal Care Product Manufacturing
• 100 - 200 Employee

• Editorial Director

  • Jul 2022 - Apr 2023



Birchbox

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Managing Editor, Beauty + Grooming

  • Jan 2019 - Feb 2020

• Lead Copy Editor

  • Feb 2017 - Feb 2020

  • Oversee copy direction and write/edit all print and digital marketing materials (i.e. emails, on-site assets, product descriptions, physical mailers, subscription box collateral, retail store signage, paid promotions, etc.)• Updated and evolved the brand voice and tone• Manage copy team and freelance writers• Collaborate with cross-teams: Social & Content (organic and paid copy, development of franchises, editing the Birchbox Magazine), Photo/Design (to ensure alignment in all assets), Merchandising (to meet 500+ beauty brand partner goals), CRM (to use metrics to shape campaigns around target demographics), Customer Operations (to delivery concise, clear messaging for multiple cohorts), Acquisition, Legal, Web Production, Tech, Retail, and PR. Show less

• Copywriter

  • May 2016 - Jan 2017

  • Write educational, engaging copy for digital and print, while maintaining the Birchbox voice across all assets• Write all digital assets (i.e. marketing e-mails, paid social, site experience, partnerships, etc.)• Draft all retail assets for the SoHo store (i.e. signage and monthly newsletter)• Draft all subscription box assets (i.e. monthly product cards and inserts )• Oversee the product description process• Manage freelance writers• Manage all in-house brand development needs (LOC, Parlor, and ARROW product names, shade names, packaging blurbs, etc.)• Write content for the Birchbox magazine Show less



IT Cosmetics

• Personal Care Product Manufacturing
• 200 - 300 Employee

• Freelance Beauty Copywriter/Editor

  • Nov 2015 - Apr 2016

  • Proofed repackaging for brand voice, style, quality and accuracy • Reviewed copy generated by marketing and PR departments • Brainstormed creative copy for new launches and campaigns • Coordinated with senior copy manager and e-commerce department to deliver on-brand e-mail copy • Proofed repackaging for brand voice, style, quality and accuracy • Reviewed copy generated by marketing and PR departments • Brainstormed creative copy for new launches and campaigns • Coordinated with senior copy manager and e-commerce department to deliver on-brand e-mail copy



Condé Nast

• United States
• Media Production
• 700 & Above Employee

• Lucky Magazine Digital Beauty Editor

  • Nov 2013 - Feb 2015

  • Wrote 25-30 beauty stories on a weekly basis including long-form galleries, essays and breaking beauty news • Helped launched LuckyMag.com's first beauty newsletter and oversaw its biweekly deployment • Interviewed hairstylists, makeup artists, skin care experts, manicurists and celebrities for features • Organized the workflow of the beauty team • Covered the beauty market, attended events, maintained relationships with brands and PR teams • Wrote 25-30 beauty stories on a weekly basis including long-form galleries, essays and breaking beauty news • Helped launched LuckyMag.com's first beauty newsletter and oversaw its biweekly deployment • Interviewed hairstylists, makeup artists, skin care experts, manicurists and celebrities for features • Organized the workflow of the beauty team • Covered the beauty market, attended events, maintained relationships with brands and PR teams



People StyleWatch

• New York, NY

• Assistant Editor

  • Jul 2011 - Nov 2013

  • Conceptualized, pitched, packaged and wrote monthly front of book stories including “What to Wear to Work,” “Guilt-Free Shopping,” and “In Stores Now” • Interviewed fashion, beauty and lifestyle experts for front of book and feature stories • Assisted with the launch of “Style Council," a column of 10 monthly celebrity interviews on fashion and lifestyle • Organized and maintained the mock-up book for the editor in chief and publisher • Copy edited all final fashion, beauty and feature pages before the close of each issue • Reported and fact-checked 15-20 front of book and feature stories per issue • Trained freelance reporters Show less



Nickelodeon

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Freelance Editorial Assistant at Nickelodeon's ParentsConnect.com

  • May 2010 - Aug 2011

  • Brainstormed new editorial content for ParentsConnect.com, an award-winning parenting site. • Coordinated hundreds of giveaways per month, which included writing copy, collaborating with the legal department and handling prize delivery • Brainstormed new editorial content for ParentsConnect.com, an award-winning parenting site. • Coordinated hundreds of giveaways per month, which included writing copy, collaborating with the legal department and handling prize delivery



Condé Nast

• United States
• Media Production
• 700 & Above Employee

• Glamour.com Beauty Writer/Blogger

  • Feb 2010 - Aug 2011

  • Blogged two to three daily posts and galleries• Conducted photo research• Reported from Fashion Week and market appointments

• Freelance Beauty Assistant at Glamour Magazine

  • Jan 2011 - Jun 2011

  • Monitored all beauty samples and introduced a new categorization system for press releases• Wrote credits for all FOB and feature stories, including the annual “Glammy Awards”• Oversaw the beauty internship program and assigned tasks to a rotating team of three interns• Performed administrative tasks for the beauty team



Time Inc.

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• InStyle / InStyle Weddings Freelance Beauty Assistant

  • Jun 2009 - May 2010

  • Assisted with InStyle Weddings special editions and InStyle • Weekly beauty-related posts and galleries for InStyleWeddings.com • Helped execute InStyle's biggest beauty story, "Best Beauty Buys" for the May 2010 issue, with call-ins and expert interviews • Fact-checked credit information, organized the beauty closet and completed office/administrative duties • Assisted with InStyle Weddings special editions and InStyle • Weekly beauty-related posts and galleries for InStyleWeddings.com • Helped execute InStyle's biggest beauty story, "Best Beauty Buys" for the May 2010 issue, with call-ins and expert interviews • Fact-checked credit information, organized the beauty closet and completed office/administrative duties



ELLE Magazine

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• ELLE.com / ELLEgirl.com Beauty and Fashion Editorial intern

  • Jan 2009 - Jun 2009

  • Brainstormed and pitched fashion, beauty and celebrity news • Wrote daily blog posts and posted quizzes • Monitored ELLEgirl forums • Researched celebrity photos • Wrote headlines for homepage and landing pages for ELLE.com • Assisted editors with coordinating sweepstakes for both ELLE and ELLEgirl • Brainstormed and pitched fashion, beauty and celebrity news • Wrote daily blog posts and posted quizzes • Monitored ELLEgirl forums • Researched celebrity photos • Wrote headlines for homepage and landing pages for ELLE.com • Assisted editors with coordinating sweepstakes for both ELLE and ELLEgirl



PEOPLE Magazine | PEOPLE.com

• Book and Periodical Publishing
• 300 - 400 Employee

• People StyleWatch Beauty Intern

  • Aug 2008 - Dec 2008

  • Reported backstage from Spring 2009 Fashion Week • Called in all beauty products, researched stories and set up products for run-thrus • Gathered all beauty credit information • Organized the beauty closet • Updated contact lists • Assisted on set with E! News tapings • Reported backstage from Spring 2009 Fashion Week • Called in all beauty products, researched stories and set up products for run-thrus • Gathered all beauty credit information • Organized the beauty closet • Updated contact lists • Assisted on set with E! News tapings



New Line Cinema

• Entertainment Providers
• 100 - 200 Employee

• Corporate Communications/ TV Marketing & Distribution Intern

  • Jan 2008 - May 2008

  • Researched, organized and distributed corporate clips to the company on a daily basis • Edited articles for monthly New Line Cinema newsletter which was distributed to all employees • Helped multiple Executive Assistants with administrative tasks • Set up and coordinated press events and movie screenings • Researched, organized and distributed corporate clips to the company on a daily basis • Edited articles for monthly New Line Cinema newsletter which was distributed to all employees • Helped multiple Executive Assistants with administrative tasks • Set up and coordinated press events and movie screenings