Chrissy Koskovich
Product Marketing at BlueOcean- Claim this Profile
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Topline Score
Bio
Navreet Singh
When I think of Chrissy certain terms come to mind. - Big picture - Curious - Action These are terms that are needed by a marketing manager that is looking to move the dial. Chrissy oversees the US outreach to IT Pros and Devs, and I work with her to identify her audience in the digital space. We meet weekly to go over reporting, analyze what is working, and explore new opportunities to see what we can do to expand her business. In our time together Chrissy has really sunk her teeth into the digital space and has really pushed on educated optimization to squeeze every bit of performance out of her media dollars. This shows her curiousity to learn anything and everything about digital as well as enabling action to drive the best results for her campaigns. With regards to big picture, Chrissy understands that the digital space is just one component of marketing outreach. She understands how SEM, Display, and Social should be parts of the overall digital strategy. She gets the marketing funnel, and nurturing an audience with outreach, remessaging, and conversion pixels. She is always looking to see how we can leverage cookie pools form one strategy for another one. She gets that the new customer journey is a landscape and not a silo. She gets the big picture. Chrissy has helped push me to see what matters to clients which has enabled me to deliver better results for the other countries that I oversee. I envision a very bright future for Chrissy, and can't wait to see what she accomplish in the years to come.
Erin J.
Chrissy is a driven, passionate and enthusiastic marketer with a track record of delivering measurable results. I have had the pleasure of working with Chrissy for 8 years and in the time we’ve worked together, I’ve been particularly impressed by Chrissy’s vision, passion for learning, critical thinking and decision-making. Chrissy has an astute knack for organic and grassroots movements, which she’s capitalized on to improve and optimize marketing campaigns. She is a phenomenal teammate with a strong work ethic. I know the sky is the limit for Chrissy and that she will continue to drive significant growth and innovation for any team she’s a part of.
Navreet Singh
When I think of Chrissy certain terms come to mind. - Big picture - Curious - Action These are terms that are needed by a marketing manager that is looking to move the dial. Chrissy oversees the US outreach to IT Pros and Devs, and I work with her to identify her audience in the digital space. We meet weekly to go over reporting, analyze what is working, and explore new opportunities to see what we can do to expand her business. In our time together Chrissy has really sunk her teeth into the digital space and has really pushed on educated optimization to squeeze every bit of performance out of her media dollars. This shows her curiousity to learn anything and everything about digital as well as enabling action to drive the best results for her campaigns. With regards to big picture, Chrissy understands that the digital space is just one component of marketing outreach. She understands how SEM, Display, and Social should be parts of the overall digital strategy. She gets the marketing funnel, and nurturing an audience with outreach, remessaging, and conversion pixels. She is always looking to see how we can leverage cookie pools form one strategy for another one. She gets that the new customer journey is a landscape and not a silo. She gets the big picture. Chrissy has helped push me to see what matters to clients which has enabled me to deliver better results for the other countries that I oversee. I envision a very bright future for Chrissy, and can't wait to see what she accomplish in the years to come.
Erin J.
Chrissy is a driven, passionate and enthusiastic marketer with a track record of delivering measurable results. I have had the pleasure of working with Chrissy for 8 years and in the time we’ve worked together, I’ve been particularly impressed by Chrissy’s vision, passion for learning, critical thinking and decision-making. Chrissy has an astute knack for organic and grassroots movements, which she’s capitalized on to improve and optimize marketing campaigns. She is a phenomenal teammate with a strong work ethic. I know the sky is the limit for Chrissy and that she will continue to drive significant growth and innovation for any team she’s a part of.
Navreet Singh
When I think of Chrissy certain terms come to mind. - Big picture - Curious - Action These are terms that are needed by a marketing manager that is looking to move the dial. Chrissy oversees the US outreach to IT Pros and Devs, and I work with her to identify her audience in the digital space. We meet weekly to go over reporting, analyze what is working, and explore new opportunities to see what we can do to expand her business. In our time together Chrissy has really sunk her teeth into the digital space and has really pushed on educated optimization to squeeze every bit of performance out of her media dollars. This shows her curiousity to learn anything and everything about digital as well as enabling action to drive the best results for her campaigns. With regards to big picture, Chrissy understands that the digital space is just one component of marketing outreach. She understands how SEM, Display, and Social should be parts of the overall digital strategy. She gets the marketing funnel, and nurturing an audience with outreach, remessaging, and conversion pixels. She is always looking to see how we can leverage cookie pools form one strategy for another one. She gets that the new customer journey is a landscape and not a silo. She gets the big picture. Chrissy has helped push me to see what matters to clients which has enabled me to deliver better results for the other countries that I oversee. I envision a very bright future for Chrissy, and can't wait to see what she accomplish in the years to come.
Erin J.
Chrissy is a driven, passionate and enthusiastic marketer with a track record of delivering measurable results. I have had the pleasure of working with Chrissy for 8 years and in the time we’ve worked together, I’ve been particularly impressed by Chrissy’s vision, passion for learning, critical thinking and decision-making. Chrissy has an astute knack for organic and grassroots movements, which she’s capitalized on to improve and optimize marketing campaigns. She is a phenomenal teammate with a strong work ethic. I know the sky is the limit for Chrissy and that she will continue to drive significant growth and innovation for any team she’s a part of.
Navreet Singh
When I think of Chrissy certain terms come to mind. - Big picture - Curious - Action These are terms that are needed by a marketing manager that is looking to move the dial. Chrissy oversees the US outreach to IT Pros and Devs, and I work with her to identify her audience in the digital space. We meet weekly to go over reporting, analyze what is working, and explore new opportunities to see what we can do to expand her business. In our time together Chrissy has really sunk her teeth into the digital space and has really pushed on educated optimization to squeeze every bit of performance out of her media dollars. This shows her curiousity to learn anything and everything about digital as well as enabling action to drive the best results for her campaigns. With regards to big picture, Chrissy understands that the digital space is just one component of marketing outreach. She understands how SEM, Display, and Social should be parts of the overall digital strategy. She gets the marketing funnel, and nurturing an audience with outreach, remessaging, and conversion pixels. She is always looking to see how we can leverage cookie pools form one strategy for another one. She gets that the new customer journey is a landscape and not a silo. She gets the big picture. Chrissy has helped push me to see what matters to clients which has enabled me to deliver better results for the other countries that I oversee. I envision a very bright future for Chrissy, and can't wait to see what she accomplish in the years to come.
Erin J.
Chrissy is a driven, passionate and enthusiastic marketer with a track record of delivering measurable results. I have had the pleasure of working with Chrissy for 8 years and in the time we’ve worked together, I’ve been particularly impressed by Chrissy’s vision, passion for learning, critical thinking and decision-making. Chrissy has an astute knack for organic and grassroots movements, which she’s capitalized on to improve and optimize marketing campaigns. She is a phenomenal teammate with a strong work ethic. I know the sky is the limit for Chrissy and that she will continue to drive significant growth and innovation for any team she’s a part of.
Experience
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BlueOcean
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United States
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Software Development
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1 - 100 Employee
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Product Marketing
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Mar 2022 - Present
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Sr. Audience Marketing Manager, Microsoft Stores
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Dec 2016 - Mar 2022
Integrated marketing lead, product launches (February 2020-present) o Responsible for bringing new Microsoft products to market direct to consumers and small businesses with a focus on developing and executing a go-to-market strategy across digital and in-person channels. o Led Surface 2021 holiday product launch campaign which resulted in 3X YOY revenue increase by bringing unique value to shoppers buying direct from Microsoft through trade-in offers, special financing programs, humanizing shopping experiences and focus on attach. o Facilitated integrated marketing workstream for unprecedented high demand Xbox Series X|S launch, which broke all historical console sales records, while landing a critical fraud prevention solution in collaboration with my team, which became foundation for selling to real fans instead of bots & resellers for the next 2 years. o Expanded the product launch campaign functionality and scope of integrated marketing support at Microsoft Store through the development, hiring, and management of new key roles M365, Windows and digital store. Gamer Audience Lead (December 2016-February 2020)o End-to-end execution of innovative campaigns targeting gamers that align to product launches, major business priorities, and key beats throughout the year. o Built a “go digital” campaign which aimed to shift customer digital buying behaviors, and drove $12M in incremental digital game revenue, and secured incremental marketing funds for future media programs. o Pioneered best-in-class content marketing strategy and landed omnichannel execution to drive growth in key communities like eSports through video storytelling and natural influencer and creator integrations. Program led to 11X improved engagement rates across social media channels. Show less
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Audience Marketing Manager, Developer Experiences
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May 2013 - Dec 2016
Audience Marketing Manager focused on Developer, IT Pro, and Startup audiences in the U.S. Responsible for the acquisition and retention of technical audiences across Microsoft's cloud & enterprise businesses through mix of digital demand gen, content marketing, community relationship building and business development.o Won US MO Growth Mindset Award for leading creative storytelling & go-to-market for content marketing projects including PizzaBot, a teaser video for Microsoft’s new bot framework which drove awareness and deeply positive community engagement with 6X click performance in social. o Carried 11% of the total US metric attainment for Developer Online Learning in FY16, by converting 50K technical course views through SEM and programmatic display, achieving a progressively improving CPA month-over-month (From $9/view in May, to $3/view in September). o Launched Azure Mythbusters Campaign, with the goal of debunking common myths around Microsoft Azure among competitive audiences, and driving 17.5M impressions, 78K site visits (.61% CTR), and 1,064 infographic downloads/leads, won US MO Q3 Marketing Excellence Award. Content was later adopted by global Azure team. Show less
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Synaxis Consulting
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United States
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Business Consulting and Services
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1 - 100 Employee
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Regional Marketing, Microsoft Developer Experiences
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Jul 2010 - Jun 2013
Marketing coordinator focused on US west region, responsible for executing programs to drive acquisition, awareness, perception shift across technical communities to drive Microsoft's cloud & enterprise businesses. o Innovated and drove DevUnleashed developer influencer campaign from FY11 to FY13, profiling 205 Windows 8 apps (FY13), and over 900 Windows Phone Apps (FY11 & FY12). The program scaled developer influencers as an extended team to drive high average app conversion of 30%, and an average cost per app of $168. o Wrote & published Windows 8 application, Angry Turds – to help illustrate broken customer journey for developers writing and submitting applications to the new Windows platform. Show less
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Spherion
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United States
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Staffing and Recruiting
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700 & Above Employee
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Regional Marketing Coordinator, Microsoft Enterprise Sales
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Aug 2009 - Jul 2010
Marketing Coordinator, responsible for supporting relationship marketing programs within Microsoft's enterprise sales teams. Focused on CXO/VP audiences, and technical audiences. Marketing Coordinator, responsible for supporting relationship marketing programs within Microsoft's enterprise sales teams. Focused on CXO/VP audiences, and technical audiences.
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Junior Achievement of Washington
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United States
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Non-profit Organizations
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1 - 100 Employee
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Program Coordinator
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Aug 2008 - Jul 2009
Responsible for regional volunteer program management, connecting financial industry volunteers with classrooms to deliver financial literacy programming. Also responsible event coordination and fundraising efforts, raising over $500,000 annually. Responsible for regional volunteer program management, connecting financial industry volunteers with classrooms to deliver financial literacy programming. Also responsible event coordination and fundraising efforts, raising over $500,000 annually.
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Education
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2004 - 2008
University of Washington
Bachelor's degree, Communication
Community
