Experience

Girl Scouts of Eastern Massachusetts
• Volunteer Support Specialist

  • Nov 2021 - Present

Edwin Jones Preschool
• Education Paraprofessional

  • Oct 2019 - Nov 2021

McBride household
• United Kingdom
• Stay at home mom

  • Jan 2009 - Oct 2019


Digitas

• IT Services and IT Consulting

• Associate Director

  • Jan 2007 - Sep 2008

  • Coordinated day-to-day project management of all online interactive marketing promotions, which included client management, budget management, management of vendor relationships, project ideation, proposal presentation, execution and delivery to client, mid-campaign optimizations, and analytical research-based program recaps • Development and concepting of executional and marketing/promotional programs that engaged the consumer to interact with the brand, which included customized email marketing campaigns, microsite management, online advertising campaigns, traditional media advertising, and at-event/on-site initiatives • Create, manage and implement research-based, objectives-focused promotions across multiple platforms, including online, broadcast, radio, email and print, for various clients • Evaluated potential properties for possible partnerships based on client’s objectives and criteria



IMG Consulting

• Canada
• Accounting

• Account Manager

  • 2005 - 2006

  • Evaluate potential properties per Verizon’s criteria, for possible partnerships • Assess and determine Verizon’s ROI for each property • Developed and presented Verizon Sponsorship Group’s 2007 Strategy and recommendations for Sports and Entertainment properties • Create and implement strategic marketing communications programs supporting sponsorships of various sports organizations • Work with Verizon’s Multicultural group to leverage and activate illiteracy promotion • Work closely with client partners to ensure full integrations of programs across the marketing mix • Develop property-based Point-Of-Views for Verizon • Lead and implement brainstorming seminars for IMG Consulting division • Develop marketing strategies, promotional campaigns and sponsorship opportunities for IMG Consulting new business initiatives



Octagon

• Libya
• Translation and Localization
• 1 - 100 Employee

• Account Director

  • 1998 - 2005

  • Coordinated day-to-day management of all marketing, sales and sponsor relations for US Youth Soccer, the largest youth sports organization in the country • Managed and executed mobile marketing tour for a grassroots, recreational soccer tour • Implemented and managed all advertising, marketing and promotions for six Professional Golf Tournaments • Developed and implemented strategic programming and marketing solutions that impact audiences and generate positive return on sponsors’ objectives • Created research-based, objectives-focused promotions that tap into the emotive power of events on behalf of sponsor clients • Led new sponsor acquisition efforts on behalf of property partners including coordinating sales efforts, proprietary programming ideation and contract finalization • Developed strategic event planning campaigns and generated sponsorship proposals • Implemented and managed special events, sponsor and player relations, and operations


Lancaster Jet Hawks Minor League Baseball Club
• Group Sales Manager

  • Feb 1998 - Sep 1998

Eastern Connecticut State University
• United States
• Higher Education
• 700 & Above Employee
• Head Women's Lacrosse Coach

  • 1995 - 1997