Experience

Nazareth University

• United States
• Higher Education
• 500 - 600 Employee

• Director of Content Strategy, in Marketing and Communications

  • Apr 2021 - Present

• Associate Director, Content Strategy; Marketing and Communications

  • Oct 2018 - Apr 2021

• Assistant Director for Web Communications & Content Strategy

  • Sep 2014 - Oct 2018

  Winner: RBJ Best of the Web in Education 2015 and overall Silver Award 2015, from hundreds of companies and organizations nominated. Naz.edu was honored by a panel of judges based on navigability, usability, functionality, content, art and visual design, and standards compliance.With the Director of Marketing and Communications, I plan and develop web communications to effectively market the college. Chief web advocate promoting effective use of the web as a marketing tool by entire campus. Main responsibilities:• Project management. Example: Led content migration to new website — auditing, reorganizing, and improving content from the 2,000+ web pages. Our overhaul of content/design for the graduate programs more than quadrupled inquiries from prospective students.• Develop and refine web content strategy.• Supervise team that creates, updates, migrates, and curates web content, monitors SEO, and creates new solutions.• Research, write, edit, and develop content, both for web and print. Plan/oversee naz.edu homepage content.• Create training materials and videos, and coordinate training of key staff throughout the College to use content management system effectively to update web pages. Show less

• Writer/editor

  • Jan 2014 - Sep 2014

  Write and edit content to help Nazareth College tell its story in a clear and compelling way to prospective students and supporters.• Develop and produce content for lead marketing communications materials, including recruitment materials, case statements, annual report, Connections magazine, social media posts, and naz.edu.• Copyedit and proofread the college’s digital and print marketing communications content and ensure editorial consistency throughout. Oversee and manage additional print and web projects.• Assist with planning naz.edu content, including SEO, content strategy, and systematic content review/update of marketing-directed pages. Show less



YMCA of Greater Rochester

• United States
• Wellness and Fitness Services
• 200 - 300 Employee

• AEA-certified water fitness instructor

  • Mar 2009 - Mar 2020

  I love helping people get healthier and making it fun. Water exercise teaching experience includes Hydrorider classes (stationary bikes in the shallow end) and Aquafit classes. I love helping people get healthier and making it fun. Water exercise teaching experience includes Hydrorider classes (stationary bikes in the shallow end) and Aquafit classes.



Farnum Fotos

• Rochester, NY

• Owner, photographer

  • Sep 2004 - Dec 2015

  I saw photo notecards for sale in 2004 and said "I could do that." I sold original photographs of nature, our cityscape and quirky vegetables. I saw photo notecards for sale in 2004 and said "I could do that." I sold original photographs of nature, our cityscape and quirky vegetables.



First Unitarian Church of Rochester

• Rochester, NY

• Schools Partnership coordinator (part-time)

  • Aug 2011 - Feb 2014

  I tripled the size of this volunteer tutoring program at Rochester's School #22 and Children's School of Rochester #15, to help more students. I implemented an application/screening process for new volunteers, and used social media and other methods to recruit volunteers and to celebrate the great work being done. I expanded the help we provide and offered more flexible volunteer opportunities by coordinating a new BackPack Food program and by recruiting volunteers for one-time and short-term projects. Show less



ChrisSwingle.com

• Rochester, NY

• Freelance writer/editor

  • Dec 2011 - Dec 2013

  As a freelance writer/editor, I wrote health stories for magazines and I used my writing skills to help non-profit agencies and colleges tell their stories. I captured the experiences of the real people behind the numbers to humanize reports. I created newsletters for a local foundation to show and tell how it used a grant to explore ways to engage Baby Boomers. I gathered information and wrote content for a nonprofit agency's brochures and web pages. I also wrote issue stories and profiles of interesting alumni for college magazines. Clients included Hobart and William Smith Colleges, Ithaca College, Colgate University, Rochester Area Community Foundation, YMCA of Greater Rochester and Villa of Hope. For examples, see http://chrisswingle.com/samples Show less



Democrat and Chronicle - Part of the USA Today Network

• United States
• Advertising Services
• 100 - 200 Employee

• Reporter

  • Feb 1991 - Jun 2011

  In two decades as a professional journalist, I covered health, education, consumer issues, family/relationship issues, demographic trends, local governments and business -- nearly every newspaper beat except sports, unless you count that one story on learning to canoe. I quickly and accurately learn new information and clearly communicate it. In two decades as a professional journalist, I covered health, education, consumer issues, family/relationship issues, demographic trends, local governments and business -- nearly every newspaper beat except sports, unless you count that one story on learning to canoe. I quickly and accurately learn new information and clearly communicate it.



USA TODAY

• United States
• Newspaper Publishing
• 700 & Above Employee

• Reporter

  • 1993 - 1993

  Business news reporter for national newspaper (circulation 2 million), as part of a four-month Gannett staff sharing/development program. Business news reporter for national newspaper (circulation 2 million), as part of a four-month Gannett staff sharing/development program.



Ithaca Journal

• Reporter

  • 1988 - 1991

  Covered government, health, education and police beats. Wrote features stories and breaking news, including updates for multiple editions of this afternoon newspaper. Also served as wire editor and special-section editor. Covered government, health, education and police beats. Wrote features stories and breaking news, including updates for multiple editions of this afternoon newspaper. Also served as wire editor and special-section editor.