Chris Simpson
Agency Sales & Business Development at Blue Ion- Claim this Profile
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Bio
Credentials
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Google Adwords Qualified Individual
Google, IncMar, 2011- Nov, 2024
Experience
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Blue Ion
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United States
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Marketing Services
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1 - 100 Employee
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Agency Sales & Business Development
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Jun 2018 - Present
In 2018, I added to my existing role of Digital Marketing Director by taking ownership of our referral / inbound lead and business development process. I currently:Continue to formalize and sharpen our responses to new project inquiries (outside sales) and existing clients (inside sales), with a focus on a collaborative sales process, timely turnaround of proposals and accurate SOW, and continued improvement of our entire pitch process.Have closed $2M+ (and counting) in interactive, creative, and marketing projects, ranging from 6-figure complex website and software development projects, to 5-figure monthly marketing retainer work, and everything in between.Communicate forecasting and sales targets to leadership team and key wins to the entire agency. Manage our overall sales pipeline and communications using marketing automation software (Sharpspring).Manage sales materials evolution, including development of vertical materials and case studies to support our positioning in those markets.Assist other team leaders with development of pricing, materials, and pitches for existing and new clients.From 2007 - 2018, I grew our marketing services department from $0 to $1.8M in recurring annual revenue and built a high-performing team of 10+, including growing our internal management and leadership team.
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Agency Operations & Leadership (Integrator)
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Jun 2020 - Present
Over the years I have gradually assumed an operations role as a senior leader due to my involvement with all teams and knowledge of overall operations and client services. I currently:- Work across development, creative, marketing, and production to ensure we are “highly aligned, loosely coupled”- Perform department and project-level profitability analysis with CFO to support hiring and business decisions- Develop new leaders and support existing leaders through mentoring and coaching- Build talent pipeline and support hiring process- Organize weekly leadership meetings with partners and other directors utilizing the Traction / EOS framework- Write and produce bi-monthly internal memo outlining key projects, team news, and keep a mostly remote team connected with what's happening
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Digital Marketing Director
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Jun 2007 - Present
Used previous marketing background to add new services to agency capabilities. Developed pricing, services approach, and sold into existing client base. Gradually built retainer business to half of overall agency revenue, and also led the hiring and management of the team supporting this work. Operate in a variety of roles including operations (P&L responsibility), manager / coach / mentor, account services for large accounts, and sales.- Built marketing services department from scratch to over $1.8M in recurring annual revenue- Led client marketing strategy, digital marketing execution, reporting, and more for dozens of clients, including our largest account- Scaled a team of 1 (me) to 10+ - leading all hiring, recruiting, and personal development - Grew several team members from ICs to managers and leaders
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Brand and Digital Strategy Lead
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Jun 2015 - Present
- Lead onboarding of new projects - most of which I’ve closed as part of new business process - Run kickoff meetings, set overall project strategy, and guide team through initial strategy phase of project- Perform competitive and industry analysis- Summarize key discovery phase findings into compelling briefs for client and team direction- Develop overall website architecture and digital plans for interactive projects, using analytics, proprietary client data, discovery interviews, and wireframing tools- Build detailed SOW for interactive projects based on client strategy, site architecture, and technical plans- Support transition from strategy to development phase
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Interactive Producer
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Jun 2006 - Jun 2007
Served as lead project manager for a variety of website projects. Helped to successfully launch dozens of sites across a mix of industries. Led collaboration with clients, end consumers, and design / dev teams to go from strategy to launch.
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Blackbaud
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United States
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Software Development
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700 & Above Employee
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Internet Marketing Specialist
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Sep 2004 - Apr 2006
All things Internet marketing for Blackbaud, Inc. This included managing the email marketing program (calendar, creative, technology, reporting, best practices), Web analytics (vendor upgrade and implementation, KPI development, reporting, analysis), Web site production (landing pages for various campaigns, content development), and coordinating search engine marketing efforts (paid and organic) with agency of record. All things Internet marketing for Blackbaud, Inc. This included managing the email marketing program (calendar, creative, technology, reporting, best practices), Web analytics (vendor upgrade and implementation, KPI development, reporting, analysis), Web site production (landing pages for various campaigns, content development), and coordinating search engine marketing efforts (paid and organic) with agency of record.
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Community
