Chris Schermer
President / CEO at SCHERMER- Claim this Profile
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Bio
Mike Bernard
I've had the pleasure of working alongside Chris as a mutual service provider for a large Fortune 500, in a volunteer capacity with Twin Cities business organizations, and generally crossing paths over the years. Chris has many talents (leading a top rated agency, providing strategic direction, communicating thought leadership, being incredibly comfortable with message and metrics, etc.) but what I appreciate the most about him is how genuine he is. Chris has always been so personable when you meet him. He goes out of his way to help people with no expectation of returning that help. When you talk to Chris you feel actually heard. Chris is a great example of someone anyone would love to work alongside. If you're looking for a truly genuine, generous leader, Chris is your guy!
Lisa Armstrong
I’m a big fan of Chris and his agency Schermer. I approached him with the shortest of deadlines, a modest budget and asked his team to help propel our organization into the digital age. His team helped me mastermind 3 integrated simultaneous projects (a product overview app of our entire portfolio, a new animated brand video series all into a visual customer experience digital tradeshow exhibit.). His team was super smart, professional, efficient, organized and most of all went above and beyond (they even traveled on-site) to make sure everything was delivered on-time perfectly!
Mike Bernard
I've had the pleasure of working alongside Chris as a mutual service provider for a large Fortune 500, in a volunteer capacity with Twin Cities business organizations, and generally crossing paths over the years. Chris has many talents (leading a top rated agency, providing strategic direction, communicating thought leadership, being incredibly comfortable with message and metrics, etc.) but what I appreciate the most about him is how genuine he is. Chris has always been so personable when you meet him. He goes out of his way to help people with no expectation of returning that help. When you talk to Chris you feel actually heard. Chris is a great example of someone anyone would love to work alongside. If you're looking for a truly genuine, generous leader, Chris is your guy!
Lisa Armstrong
I’m a big fan of Chris and his agency Schermer. I approached him with the shortest of deadlines, a modest budget and asked his team to help propel our organization into the digital age. His team helped me mastermind 3 integrated simultaneous projects (a product overview app of our entire portfolio, a new animated brand video series all into a visual customer experience digital tradeshow exhibit.). His team was super smart, professional, efficient, organized and most of all went above and beyond (they even traveled on-site) to make sure everything was delivered on-time perfectly!
Mike Bernard
I've had the pleasure of working alongside Chris as a mutual service provider for a large Fortune 500, in a volunteer capacity with Twin Cities business organizations, and generally crossing paths over the years. Chris has many talents (leading a top rated agency, providing strategic direction, communicating thought leadership, being incredibly comfortable with message and metrics, etc.) but what I appreciate the most about him is how genuine he is. Chris has always been so personable when you meet him. He goes out of his way to help people with no expectation of returning that help. When you talk to Chris you feel actually heard. Chris is a great example of someone anyone would love to work alongside. If you're looking for a truly genuine, generous leader, Chris is your guy!
Lisa Armstrong
I’m a big fan of Chris and his agency Schermer. I approached him with the shortest of deadlines, a modest budget and asked his team to help propel our organization into the digital age. His team helped me mastermind 3 integrated simultaneous projects (a product overview app of our entire portfolio, a new animated brand video series all into a visual customer experience digital tradeshow exhibit.). His team was super smart, professional, efficient, organized and most of all went above and beyond (they even traveled on-site) to make sure everything was delivered on-time perfectly!
Mike Bernard
I've had the pleasure of working alongside Chris as a mutual service provider for a large Fortune 500, in a volunteer capacity with Twin Cities business organizations, and generally crossing paths over the years. Chris has many talents (leading a top rated agency, providing strategic direction, communicating thought leadership, being incredibly comfortable with message and metrics, etc.) but what I appreciate the most about him is how genuine he is. Chris has always been so personable when you meet him. He goes out of his way to help people with no expectation of returning that help. When you talk to Chris you feel actually heard. Chris is a great example of someone anyone would love to work alongside. If you're looking for a truly genuine, generous leader, Chris is your guy!
Lisa Armstrong
I’m a big fan of Chris and his agency Schermer. I approached him with the shortest of deadlines, a modest budget and asked his team to help propel our organization into the digital age. His team helped me mastermind 3 integrated simultaneous projects (a product overview app of our entire portfolio, a new animated brand video series all into a visual customer experience digital tradeshow exhibit.). His team was super smart, professional, efficient, organized and most of all went above and beyond (they even traveled on-site) to make sure everything was delivered on-time perfectly!
Experience
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SCHERMER
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United States
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Advertising Services
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1 - 100 Employee
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President / CEO
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Jan 1997 - Present
SCHERMER leads B2B brands from Relevance to Revenue. Combining research & analytics, branding & UX, digital & demand, and content & connection capabilities, we create meaningful buyer experiences and measurable business results. Since 1997, SCHERMER has created relevance + revenue for :: • B2C2B:: Best Buy For Business, Capella For Employers, Red Wing For Business• Business Services:: ADP, Capella for Employers, Thomson Reuters • Facilities + Home:: Dude Solutions, Entrust Datacard, HID, Honeywell, Logitech, Resideo• Financial Tech + Services:: Deluxe, Digital River, FIS, Piper Sandler, U.S. Bank• Food:: Cargill, General Mills Foodservice• Fleet, Logistics + Transportation :: C.H. Robinson, Element Fleet, GE Fleet• HR + Benefits:: ADP, Blue Cross & Blue Shield, Capella, Ceridian• IoT:: Digi, Eaton, GE, HID, Honeywell• IT:: Digi, HID, Logitech, Teradata, Thomson Reuters, Code 42• Manufacturing + Industrial:: Cargill, Dupont Water, Eaton, GE, H.B. Fuller, Pentair, Stratasys• Medical + Lifescience:: 3M, Ecolab Life Sciences, Mayo Clinic Laboratories• Safety + Industrial:: Red Wing Shoe Co. • Water, Power, Sustainability:: Ecolab, Dupont Water, GE, PentairSCHERMER is known nationally as a top B2B agency + locally as one of the best places to work.• ANA's Business Marketing, Agency of the Year Finalist :: 2014, 2017, 2019, 2020• Chief Marketer 200 + Top 25 B2B Brand Engagement Agency :: 2021 • Minnesota Business Magazine Top 100 Co's to Work For• B2B Marketing, Top 35 US Agency :: 2017, 2018, 2019, 2020, 2021• Forrester :: Featured in B2B Marketing Agencies No. America Report 2019
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B2B Marketing Speaker + Thought Leader
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Jan 2000 - Present
Speaker + writer on B2B marketing innovation, branding, product launches, social media and content marketing. Particular focus on why + how B2B companies must build Buyer-Driven Brands + experiences.Dynamic speaker with experience presenting at conferences / events, including:B2BOnline, Chicago 2019:Relevance to Revenue: How Buyer-Driven Experiences Create Business-Driving ResultsMinnesota Marketing Summit, 2017: "I got the most out of the content marketing and brand sessions – not saying that just because you were part of them! Really made me think about what we are trying to achieve at [my company].""You were exceptional as the moderator – you have a real talent for making the discussion come alive. Well done!""Great program today. Enjoyed you as a panelist. Really admire your facilitation skills. You made it look effortless. You also ask some really tough (but good) questions. Gave me a lot to reflect on."ANA's Business Marketing Midwest Conference, 2017: "You were definitely the star performance on that day!"AAF, Central MN"Great preso at the conference last week. I was intrigued at the approach your company takes with B2B companies in regards to the buying process. Again, it was great insight and I enjoyed your presentation."MN AMA Annual Conference: Highest rated speaker (100% satisfaction score). "I really enjoyed your session at MN AMA. By far the most helpful and practical tips and advice of all the sessions I attended. Thanks!"BMA Colorado: "[We] received several great comments about your presentation; sharing the client/agency approach you deployed in your work... the content you were able to share with us about the case study and results you have achieved to-date was exceptional. And, speaking of results – you really delivered for BMA Colorado! Your overall score was 4.85 (based on a 5pt scale) -- our highest score this year! We have added you... to the BMA International Speakers Bureau with our best recommendation."
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Education
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University of Saint Thomas
BA
Community
